7 Tips For Optimizing Your Checkout Page (And Which Plugins Are Best)

One of the many reasons why people love WordPress so much is that it’s incredibly flexible. No matter what you’re trying to achieve with your website, you can get it done — you need only be willing to experiment with plugins until you get the right result. This versatility readily extends to the ecommerce world, typically through the free (and widely-acclaimed) WooCommerce plugin.

In ecommerce, of course, the process of optimization is immensely valuable: even a fractional improvement in the efficacy of your website can have a major effect on your profitability. The checkout phase is particularly critical — as the last step of the sales funnel, it can take advantage of all the work put into lead generation, or it can see it completely wasted.

The smart thing for a WooCommerce seller to do, then, is polish the checkout process to a mirror shine, bringing the versatility of the platform to bear where useful. But how do you do this? Let’s take a look at 7 tips for optimizing the checkout, and cover some suitable plugins:

Allow social media logins

Having to create an account when you try to buy something through an unfamiliar site tends to be extremely annoying. If the requirement is handled very poorly, it can even be enough to push someone to abandon their intended purchase and look elsewhere instead. Thankfully, you don’t need to choose between getting someone’s email address and having a smooth customer account process — the key is allowing social media logins.

As the name suggests, a social media login allows someone to use a social media account they’re already logged into (typically Facebook or Google) to create a store account in just a few clicks. It’s simply a matter of allowing the site access when prompted — after that, all the necessary fields will be automatically populated, and you’ll be ready to finish your order.

Social Login will do this for you when using WordPress in general, but I suggest going with the purpose-made WooCommerce Social Login plugin — you will need to pay for it, but it’ll no doubt prove worth it in the end.

Make shipping costs clear

One of the most common frustrations with a checkout page is discovering that the price you were led to expect isn’t actually what you’re going to be charged. When you find out that the legitimate price is roughly 20% higher than you were told, all because of the shipping and tax charges, you’re justified in feeling aggrieved.

To avoid this situation, you must ensure that the price on your checkout page is the price that gets charged and the price that was quoted when the order was first placed into the cart. The shopper should never be led to conclude that the price is confusing. If having a higher price quoted earlier in the process drives some shoppers away, that’s no bad thing — those people wouldn’t have gone on to convert anyway.

There’s no shortage of shipping-related plugins for WooCommerce, with many targeting specific couriers, but a good place to start is Flexible Shipping for WooCommerce.

Add minor incentives

The fact that someone has added something to their cart and proceeded to the checkout stage doesn’t even guarantee that they’re particularly interested in ordering. They might simply be curious to see what the total is, or even bored and looking to experience some of the thrill of retail therapy without the expense.

You can’t radically change the offer at this point, nor should you — serving up a major discount would largely serve to weaken the perceived value of the order, and make you look desperate. What you can do, though, is throw in some very minor incentives to give the order some extra weight and hopefully push the purchase over the line.

You can offer free samples, a mystery free gift, a 10% discount voucher for any subsequent purchase… it’s up to you, but make sure that it’s genuinely worth taking. Beeketing’s Checkout Boost plugin should do the trick, allowing you to deploy a wide range of last-minute incentives to drive up the sales.

Provide customization options

It’s always nice to feel like you have control over your purchasing experience — like it’s unique to you. This is relatively simple when shopping a high-end brick-and-mortar store, because you can have a store assistant helping you out, making recommendations, and searching for ways to meet your specific demands. Sadly, it isn’t so easy online.

That’s where customization options come in. The simplest customization options involve shipping (allowing someone to choose specific delivery windows, for instance), but you can also provide more interesting packaging options (WooCommerce Product Gift Wrap will do this), as well as gift card and tag choices for those buying for others. You can also offer preset configurations where suitable (electronic devices, for instance), or even suitable bundles (e.g. a laptop plus a carry bag plus an accessory kit).

This can actually extend to language, so if you’re intending to sell internationally, keep that in mind. One of the reasons why Shopify can be chosen ahead of WooCommerce is that it comes with 50+ checkout languages natively supported. However, you can still get by in WooCommerce through using Loco Translate: simply install it, go to Loco Translate -> Plugins -> WooCommerce -> New language, and follow the instructions.

Recommend additional products

Optimizing your checkout page isn’t solely about preventing cart abandonment. It’s also about finding ways to maximize the value of the resulting orders, and one of the best ways to do this is to provide the shopper with other items they could add to their order. This is typically done through cross-selling: presenting products that fit really well with those already in the cart (such as accessory kits for laptops, or socks for shoes).

It’s more of a gambit, but you can also try to use upselling at this point. Upselling is about giving the shopper the option to swap out something currently in their cart for something ostensibly better (and definitely more expensive) — for instance, if someone is looking to buy a 50-inch TV, you can point them to a 65-inch version of the same model, and/or a 50-inch version of a higher-end model. It’s a slight risk because it’s possible to leave someone so uncertain that they give up for the time being, but it’s usually worth doing overall.

Recommendation Engine will get the job done here if you’re only looking for automated recommendations based on customer purchase trends. Alternatively, you can try your luck with the Products Suggestions for WooCommerce plugins.

Include a clear progress marker

In ideal circumstances, a checkout process might last for just one page, but it would have to be perfectly minimal. When there are various steps to get through, you need multiple pages to break things up, but this can cause issues — particularly when shoppers have to create accounts (or choose to, despite being able to use social logins). When a checkout process lingers in this way, it’s vital that the shopper be shown a clear progress marker.

When this doesn’t happen, someone can get halfway through the path to conversion and lose track of where they are, what they’ve been through, and where they’re going. Not knowing what lies ahead is the most significant — when you know there are just two pages left, you can feel more enthused about continuing that you would if you had no idea how long you had left to go).

Try WooCommerce Multi-Step Checkout for this. It’s a great choice, but don’t just take my word for it — you can read all about what it can do on this list of must-have WooCommerce plugins.

Display trust indicators

When a shopper hasn’t bought from a particular online store before, they’re going to have some doubts. This is because distance buying remains a risky proposition — you don’t know exactly what you’re going to get (the item you receive might not be exactly what you expected), you’re risking your personal data, and there’s a very real prospect of getting scammed.

To assuage those fears and avoid shoppers getting cold feet at the checkout stage, be sure to include trust indicators (images, stats or assurances that will make people feel more confident about trusting you). Examples of trust indicators include payment scheme badges, aggregate ratings, and specified guarantees (e.g. “if you’re not fully satisfied, you can get a full refund within 30 days”).

Trust indicators don’t typically function through plugins — instead, you need to find the indicators you want and add them manually. Usefully, though, the biggest security services offer suitable instructions. TrustLock, for instance, has a full guide on adding trust badges to the checkout phase: you can find it here.

Conclusion

The better your checkout page gets, the more conversions you’ll win, and the higher the average value will become. Implement these tactics along with the suggested plugins, and you’ll surely achieve a significant boost in performance.

How to troubleshoot WordPress media library not loading with FileBird

This article show you a plugin to help you troubleshoot your WordPress media library not loading.

FileBird – WordPress Media Library Folders was born to let you manage thousands of your files in WordPress media library quickly and easily.

You’ll be able to use your WordPress media library just like the folders on your computer. You can create your own folders and drag and drop files between folders as needed to get a better grasp of how your media library functions. This will help you save a ton of time that goes into organizing your media files in place and solve WordPress media library not loading issue. The hierarchical view of your folders will help you quickly find specific folders in just a blink of an eye.

SEE HOW THIS PLUGIN TROUBLE SHOOTS YOUR WORDPRESS MEDIA LIBRARY NOT LOADING

Once you install the plugin, you will be able to organize thousands of your images and other media files into folders/ categories, drag and drop to upload/move files into folders and drag and drop to rearrange folders.

You have the toolbar on the left which allows you control all of your folders/ files. You can create, rearrange, rename or delete folders.


Right click your mouse to quickly create, rename or delete folders like what you do on your computer.

You can create unlimited folders/subfolders for all your media files with most of file types supported.

When you create a page/post, it is easy for you to browse a file.

Give FileBird a try and WordPress media library not loading issue will not exist anymore.

The 5 most useful Facebook marketing plugins for WordPress

Facebook is a large social network that you can do marketing to find your potential customers as well as to tie the relationships with them. Many tools were born to help you fulfill this task. With patience, and with the right tools, you will be successful. Which are they?

1.  Facebook Messenger Live Chat

Based on Facebook Messenger, this plugin runs like an instant messaging system. It allows your customers to interact with your business anytime with the same personalized, rich-media experience they get in Messenger.

After setup, which is normally less than 2 minutes, the icon of Facebook Messenger and greeting message will appear on your web pages.  Your customers find it convenient to ask about your products or services.

This plugin assures to help your business with time and cost saving, yet obtain a prompt reply to visitors.

And what else, from those received messages, you will be able to build a rich customer base for online marketing and remarketing later on.

 

2.  Facebook Messenger Auto-Reply

If you are an owner of multiple Facebook fan pages, it is very important to reply to all comments and private messages as soon as possible to provide a good relationship with your fans.

Otherwise, your potential clients can see directly on Facebook that your fan page has a low response rate. And this is harmful for your business. With Facebook Auto Reply you can set auto reply for all posts of all your Facebook fan pages.

Once you configure it, the plugin will automatically reply to anyone who comments on posts of your pages. You can set generic replies, vacation responses, instructions about when to be contacted or where to get more information.

Instead of typing every word, Facebook Messenger Auto Reply will save you a lot of time and boost your posts engagement!

 

3.  Facebook Messenger Bulk sender

It’s 2018, and Facebook is where it’s at. Sending bulk messages to all your Facebook leads is easier than ever before. Once a user sent you a message via your Facebook page inbox, he/she is collected in a list of this Bulk sender, then you can send all users in the list bulk messages in cases, for example, you offer deals or discounts.

Last year Facebook showed us how powerful working with Messenger can be for your business. Facebook released bots, payment integrations, app integrations, and so much more. Some were hype gimmicks but others were here to stay.

People already trust Facebook Messenger, so inherently they end up having more trust in your business too. It’s no surprise that messenger is almost 10X more effective! From over 100,000 marketing email samples, Messenger wins on both open rate and click-through rate.

 

4.  Facebook SpiderLink – Make Your Facebook Post GO VIRAL

It is a tool developed to help you attract more views, likes & comments on your Facebook posts.
Your special links are hidden and your fans will have to like or comment on your posts to get access to those secret links.

When users like and comment, their friends will see and they will do the same, that make your post viral and reach to more people organically. More than that, it also helps you save much money for advertising. That’s just in a post. Imagine if you have many posts in a page and many pages, you will save much more expenses.

Use this plugin when you have special things or real values to offer to your audience. Ask them to do action and you will be beneficially turning them into your customers, even loyal customers.

 

5.  CartBack – WooCommerce Abandoned Cart & Remarketing on Facebook Messenger

Many of customers click Add to cart without checking out. Do you want to start capturing those missed sales? After a customer added to cart, but have not checked out, the tool automatically sends messages to them and bring them back. The message reminds them of the exact products they viewed, remind them of their loving feelings on your products. It’s like retargeting, but more natural and much closer.

After you install the plugin, a “Send to Messenger” checkbox will appear on your single product pages below the Add to Cart button. The checkbox will be presented with your customer’s name in case he is already logged into Facebook. Once he clicks Add to cart, he then automatically gets opted in to get Facebook messages from your Facebook page. Your page then sends him 3 alert messages if he didn’t check out. You can set time and customize these 3 reminders. More than that, you are able to send out custom remarketing messages later on.

Kelly

From Ninja Team

19 Proven Formulas for Writing Headlines & Direct Message Teasers

If you create a good headline, your task is more than half completed. It will be relatively easy matter to write the copy. On the other hand, if you use a poor headline, it doesn’t matter how hard you labor over your copy because your copy will not be read.

So, practice your headline writing with these formulas for good headline.

Each formula comes with a several practical examples.

writing-headline-newsletter

1. Begin your headline with the word “Introducing”

Introducing a new way to bridge the gap between…
Introducing [Brand Name]. A new generation of affordable [Service] for…

2. Begin your headline with the word “Announcing”

Announcing a new selection of…
An important announcement to homeowners

3. Use words that have an announcement quality

Finally an exciting new look that isn’t retro anything
Just published…

4. Begin your headline with the word “Now”

Now on home video
Now… learn both ways to…

5. Begin your headline with the word “At last”

At last—You can drive all over Europe with…
Finally professional flea control at a fair price

6. Put a date into your headline

Beginning May 1, incredibly low summer rates at the Miami resort
One day only. Sunday, August 8th. 10:00AM to 6:00PM

7. Feature reduced price

With up to $1,000 in options savings, it’s more attainable than ever [Auto]
Tank top. Now with the price of a coffee

8. Feature an easy payment plan

Order now… Pay after March 20
Only $2 a week buys this [New Product]

9. Feature a free offer

Free to brides… $200 to anyone else
Free plans for a clever Valentine’s Day party

10. Tell a story

They laughed when I sat down at the piano
How a fool stunt made me a star salesman

11. Begin your headline with the words “How To”

How to turn 40 without turning to biffocals
How to keep your husband home, and happy

12. Begin your headline with the words “Why”, “Which”, “Who Else”

Why these vitamins can make you feel peppier?
Which of these five skin troubles would you like to end?
Who else wants a kissable complexion within 30 days?

13. Begin your headline with the word “This”

This holiday season, stay away from your relatives

14. Begin your headline with the word “Because”

Because your pet’s quality of life is important to you

15. Begin your headline with the word “If”

If you savor growth and security, we give an edge

16. Use a testimonial-style headline

I was going broke—So I started…

17. Offer the reader a test

Can your kitchen pass the guest test?
Can your scalp pass the fingernail test?

18. Address your headline to a specific person or group

To a $25,000 man or woman who would like to be making $50,000
To car owners who want to cut gasoline bills
You too can beat the market
Your knee will thank you

19. Offer benefits through facts and figures

[Brand Name] burns up to 79% more calories than ordinary treadmills

THIS POST IS AN APPENDIX OF THE 2017 TESTED FACEBOOK AD HACK

5 Ways To Force Users To Leave Your Website
(and never come back)

You might think I’m trying to be extremely sarcastic, but let me share with you some best practices to exclude new users from your website’s next visits.

key to succeed
1. Hide The Content Well

Users seek content. However, you don’t need to maximize your content exposure. You’re capable of hiding your contents not only from your visitors but also from the search engine. How so? Just place your main content, main topic tabs, most important information, etc. out of reach.
visible-content-defined

Selling cat food? Hide “Cats” away.

So both User & Googlebot misunderstand what your website is all about.

 

Some other ways to isolate your contents are disabling zooming and filling up the page with fixed-positioned elements. Try adding a big online chat window or newsletter subscription ad to cover the menu or sidebar.

 

2. Be UI Mobile-Unhandy

Are the CTA and link buttons large enough?

Are complex UI elements such as carousels implemented properly on any device?

Do you enable text selection on your web pages?

Is navigation easy to be found wherever possible, like these?

niceUI

Examples of good UI/UX

Say NO to every question in the above checklist and you’ll gain an unhandy UI to your needs.

 

3. Prevent Users From Saying Hi

If you allow users to browse through your pages and do nothing more, then don’t use any instant messaging plugin or live chat box on your website. I’ll bet the poor user is clueless in getting in touch with you.

There are plenty of premium live chat and instant messaging plugins, including Facebook Messenger for WordPress, Messenger for PHP, even with BOT, which works perfectly. But you don’t need it anyway.

 

instant-messaging

Stay away from IM. Why do we have to be seen and to be heard?

 

4. Don’t Make Phone Numbers Tappable

Another good thing to do is to display your phone number as text so that the users have to go all the way from select, copy, go to Calls screen, and paste it. By this way, you can make the users know “Nothing worth having comes easy.”

Also for phone numbers, international numbers need the country code. Some websites targeting only a specific geographical area find it OK to leave merely the phone number. Besides, some other websites assume that the users are the one who should know where the website owner locates.

Well, just in case that’s not what you’re headed for, here is your span tag and Javascript to apply:

Phone: <span class="phone-number">123456789</span>

Using jQuery and the isMobile detection library, we’ll replace the element with a phone-number class and a link:

if(isMobile.phone) {
  $('.phone-number').each(function() {
    $(this).replaceWith(
      $('<a href="tel:' + this.innerHTML + '">' + this.innerHTML + '</a>')
    );
  });
}

It looks like this on smartphones:

Phone: <a href="tel:123456789" class="phone-number">123456789</a>

5. Let Go Of Your Visitors

To make sure nothing can entice your visitors to leave any contact details or any traces, avoid using contact forms of all kinds.

Ignore these Contact Forms 7 no matter it’s Database or Multi-Step.

 


 

Now that you master all those 5 tips, you can reassure yourself that the website is shown to the visitors as below

want-to-say-sod-off-to-users?

 

XSS Bug In Newest WordPress 4.6.1

URGENT!

We have run an exclusive test on various sites and found an XSS bug on WordPress 4.6.1, which also means earlier versions of WordPress websites can be hacked. You can refer OpenBugBounty to see if your website is under threat.

Hackers can take advantage of this vulnerability and easily embed harmful codes into your website’s post title or comment cell. They are on the lookout for easy targets to obtain users’ personal information and database.

There are only two ways to avoid this persistent flaw. The first one is to disable your comment function. The other one is to use our newly-built plugin, a better way to prevent Cross-site scripting attacks. We are trying to help WordPress community and decide to release this for free – NinjaTeam WP XSS Patch.

Download Here

Scan your web applications and beat them to it with NinjaTeam WP XSS Patch.

Tested and recommended!

How to set up an auto-reply in Facebook messaging

Hi you guys, today I’ll show you how to set up an auto-reply in Facebook messaging just by a few simple steps.

Let’s start:

1. Go to the Settings menu on your page’s menu bar.

2. On the Settings page, click on Messaging link on the left side.

3. Check the checkbox “Use Instant Replies to quickly respond to initial messages.” (Under Instant Replies block).

4. Type your message into the Your Reply field (maximum 255 characters).

5. Finally, click Save Reply button to save all your settings.

auto-re

That’s it, very simple, right ? Hope this small article will be useful for you.