We live in a visual world. Whether it’s online social media post or a physical printout sheet, users and followers respond positively to great designs. Are you ready for mastering design tools for marketers? Fear not, marketers! Not everyone is born an intuitive designer but with this well-curated list of design tools for marketers, you’ll be able to create distinguished designs that fit well with your marketing campaigns in no time. These are particularly best tools to do branding and spread your promotions.
Canva is a versatile image creation tool that launched in 2012 but its initial ideas can be traced back since 2007. Spending a long time researching the market and honing their own services, they now boast very professional layouts to create stunning graphics.
When registering, you’ll be asked what type of user you are. It’s said to help recommend the right design types to individual users, though it probably also affects the premium resources you can see. Compared with business owners being offered enterprise plans, self-identified as student users could be presented with fewer elements. This is probably to sift user demands, thus help Canva retain their stable performance and lighten their loads by not showing full resources to every type of users. A premium plan generally charges you $119.4 yearly but that should be paid off if you run an enterprise-level business. Apart from the affiliate program of referring friends, you can also earn up to $36 for each new Canva Pro subscriber signing up via your unique referral link.
- Rich resources including courses, tutorials, marketing and branding blogs
- Great documentation
- It’s not immediately apparent which templates are available to free members, and which are premium-only
- Only 7-day free trial (compared to DesignBold offering 30-day free trial)
- No click-to-chat for help
Visme is one of the leading cloud-based services in the content design niche. It suggests an all-in-one toolkit that can be used by both professional designers and people who have no design skills as well. Visme is one service that provides you with all the templates, graphics, assets you need.
The best part of Visme is that you can create an account free of charge. A free account offers a wide range of features you can use on the fly. A standard plan starts at $25 per month and allows you to use more additional features.
Visme can help you create different types of content like:
- visually appealing presentations
- engaging infographics
- newsletters, professionally designed ebooks
- web and social media graphics
- and many more
With Visme you can create visual content fast even as a non-designer. Thanks to pre-made templates and blocks that are already professionally pre-designed. Choose the template you like and add it to canvas customizing per your needs.
Visme offers a huge library of assets like royalty-free images, a ton of graphics and icons, smart charts, as well as a variety of pre-made blocks.
The service has the option to preview, share, and download a created piece of visual content. Afterward, you will be able to track detailed analytics.
- A free plan is included
- Lots of features
- Easy in use
- Huge library of different templates
- A free plan doesn’t have many features
- The themes and designs available on Visme’s free account are very limited.
DesignCap provides a quick, creative, and engaging way for marketers to showcase their products, services or promotional events. This is the best tool to go thanks to its budget-friendly premium plan. Professional subscription costs you only $71.88 billed annually and its huge resource library comes with over a million copyrighted images.
DesignCap has a clean and straightforward interface that everyone can easily control it without any guidance. You’ll appreciate its Chart section. DesignCap offers Table and dynamic Map chart. Moreover, its chart feature is more flexible to edited. And DesignCap allows users to add dynamic maps and import data directly from files of XLS, XLSX, and CSV. Of course, you can type the exact data manually like do it in Canva. DesignCap is dedicated to marketing experts who create wonderful visualizations of data on a daily basis. Their massive list of document types will both overwhelm and inspire your marketing creativity. You can edit photos, compare fonts, create graphs, and more. What’s even better:
- The price is about half as much as Canva
- Excellent planning and analytics-related templates such as comparison, SWOT, statistics, diagrams, timelines, etc.
- Free plan is very limited
Launched at the end of the year 2016, this service had indeed bold strategies of social marketing in the very time when plenty of design tools burst out on the market. In the first three days of its beta phase, the company had already clocked 700+ subscriptions valued at US$27,000.
Providing a professional subscription of $95.88 billed yearly, this web-based design service, however, still limits its exclusive stock. If the users want to use a specific exclusive element, they have to pay more apiece. This turns out a costly à la carte if those users want to make their designs stand out as how they like. By using cash to buy DB coins, you then can buy the desired elements. Those items will also be saved in your Favorite > Purchased for you to re-use them multiple times in next designs. Fun tip: DesignBold shows interesting quotes while waiting for designs to be downloaded, which makes the process less lingering.
DesignBold offers an invite-friend affiliate program which gives a win-win incentive of 2 coins to both of inviter and invitee. Readily-made DesignBold templates are generally rich and good for flyers, brochures and other propaganda hard copies. Other good points include:
- 20,000+ templates
- 1M+ elements
- Various content kits – especially helpful to those designs to be printed out
- Integration API supported
- Click-to-chat support available on-site
- Templates are not so clean, modern or trendy styles
- Team collaboration features are not available
- Additional high-definition stock package: 40 coins for US$39
We hope these online design solutions and resources can make your marketing life much easier. What are your favorite free and premium online design tools for marketers? What would you add to this list? Let us know in the chatbox below! Happy designing!