Value of image To Find a Product Online

We all use Google daily to find out what’s happening in the world. We also scroll to find new products we want to buy or news about an expected movie. We touch-type in so several searches each day to know about what we see or hear. 

In this busy world, we often see things that we want to buy. Assume yourself in a restaurant where the person sitting next to your friend is wearing a COOL headband. You take your phone out of your pocket and turn it to search Google to buy that headband. 

What will you type exactly? Any ideas? While you are typing soggy words on the search bar, the person left the restaurant. Now, what would you do? 

Here is a Solution! – Search By Image

Now, don’t you think it would be pretty easy to take a shot of that headband and drop it off in the search bar, and Google will show you similar results? Well, that is probably easy if you use the new technology that is reverse image search! With this search by image technique, you don’t need to type anything. Just take a shot, and drop it off. The tools will search for you on search engines.

This technique is pretty impressive, too. Reverse photo lookup tools use the CBIR systems and AI to search the Internet for your image! Whether it is a cup of coffee, a movie, bag, or any other product. Just by using a particular picture, you can have similar results.

Conduct Image Search: Using Pictures Instead of Words

Many tools and search engines offer you to conduct a photo search on the phone and any device. Yet, we suggest you hold the hand of third-party tools because they are free of cost, easy to use, and handy. We have explained what the search by image technique is about; it is time to know how to utilize it. For this, we have tried many tools out there on the web and jotted down the steps involved below. So, without rushing or overlooking the process, we want you to take a look at the steps:

  1. First, access a reliable tool using your favourite browser. You have to search for a search by image tool on your browsers. There are many tools, but just for assisting, you can search for: Duplichecker.com.
  2. Once you have access to the platform, drop down your image query in the input bar. You have to drag your image using your local storage or Google Drive and drop it to the given input box. 
  3. After that, select the search engine from which you want to grab outputs. If you wish to know about the sites selling that headband on Google, then tap on Google.
  4. Lastly, hit the SEARCH button, and the tool will serve you with a bunch of accurate results. 

Add Your Images to Search anything: Top Tools Can Help You Out!

So, now, you might know the value of images in the new world of technology. At your one shot and click, the data you want to obtain will come out for you. 

So, let’s know what tool you can utilize to conduct image search, either on your phone or laptop. Below, we have compiled a list of luxury-grade online web tools helping you to search by image in one go!

  • Duplichecker.com

Duplichecker is serving billions of users worldwide. Not only it offers you free utility of reverse image search. Besides, also providing you with a complete bunch of SEO tools that will make your life easy and comfortable. 

The reverse image search tool by Duplichecker comes in with advanced features and AI (artificial intelligence). It is a photo search tool that helps to perform an online images search process to find similar and relevant images through the internet. You can have the best fit matched picture searching aid with this reverse photo search tool. 

  • SmallSEOTools

If we talk about the best tools that offer free-of-cost facilities to conduct image searches, it is impossible to forget SmallSEOTools. This platform is an old and brilliant reverse image search engine that not only fetches results from Google. 

But also grab results from other leading search engines such as Bing, Yahoo, Yandex, etc. The best thing is you can utilize this tool without paying any hidden charges or getting yourself registered. 

  • TinEye

Last but not least! TinEye is an excellent, reputable, widely used, and luxurious search by image tool. It offers all the features that a user desires. It has a clean, friendly, and neat interface that makes your searching fantastic. Besides, we want you to know that TinEye doesn’t offer a free version or package. You have to get registered as a pro member then you can avail these advanced options!

So, this is how you can use an image to find anything on the web in less than a minute!

 

Ecommerce Marketing: 6 Strategies You Should Be Armed With

The eCommerce business has never been smooth. It has drawbacks that prevent business owners from the steady growth of sales. The absence of sales leads to a decrease in revenue growth. 

Eventually, eCommerce website owners conclude that they must either stop their business or search for solutions on how to save it.

The main issues that eCommerce website owners face are lack of traffic and lack of eCommerce marketing strategies that would help improve the level of conversions. 

In this guide, you will find out 6 eCommerce marketing strategies that will help you with your eCommerce website progress. 

Let’s start!

Ecommerce Marketing Basics 

If you decide to launch an eCommerce store with an ecommerce website builder and sell some products, you will need to know the basics of eCommerce marketing. 

Ecommerce marketing involves both inbound and outbound marketing strategies that aim to promote products you’re promoting. Inbound strategies stand for improving the performance of your eCommerce website and attracting potential customers organically. 

Outbound strategies revolve around print advertising, billboards, taking participation at conferences, webinars, etc. 

As you can see, eCommerce marketing strategies are the same as general strategies marketers apply in practice. Since outbound strategies have less impact on attracting potential leads through traffic, the rest of the information will be devoted to inbound (digital) eCommerce marketing strategies. 

Keep on reading!

1. Content Marketing 

You’ve heard the statement “content is king” – this is for a good reason. Content marketing helps you introduce your product/service to your target audience in a more friendly manner. 

Sounds pretty easy, right? 

Yes, if you create educational content that aims to help your target audience and solve the issues people have. 

A brand with a big name Gillette creates educational niche-related content. For example, you can find a tutorial on how to shave a face. 

You can see that the content creator promotes Gillette’s shaving foam right in the post. Pay attention to the fact that this kind of promotion looks very genuine. In other words, the idea of this piece of content is to explain to potential customers how to shave a face in the first place. 

You can take the same approach for your eCommerce website. And here is what you should do:

  • Explore topics that have search traffic potential

When it comes to creating content for an eCommerce website, content creators try to cover topics that have nothing in common with their target audience. They want to drive more traffic to their sites ASAP. However, a “spike of hope” (a rapid bounce of traffic) changes with a “flatline of nope” (a drop of traffic):

Source

 

As you have already guessed, you should target the topics related to your audience. 

You can explore these topics using Google Keyword Planner tool. However, if you want to get more topic ideas with additional SEO metrics included, you should play with Keywords Explorer tool from Ahrefs. 

By reviewing the report called “Phrase match” you will be able to find phrase keyword ideas for your content. What’s more important, you can narrow down the results. Apply a few filters like “Keyword Difficulty” and “Search Volume.” 

The final step is to brainstorm topics for your content taking into consideration your findings. 

Other than that, make sure you create various types of content and mix it with visual elements. 

  • Focus your efforts on creating YouTube video content

Above mentioned brand Gillette owns a YouTube channel with 158K subscribers.

It ranks for niche-related target keywords.

Another benefit that you can get by running a YouTube channel is an opportunity to promote your products and website. 

First things first, you should create high-quality video content. For this, you will need to use specialized tools for mastering video, like a free online video maker tool from Visme.

Among other things, you should pay attention to video and audio quality. Follow your video schedule. And solve your target audience’s issues. 

2. Email Marketing

What is the first stage of any email marketing campaign? 

The first stage is creating an email list. Afterwards, you start working with this email list and drive traffic to your eCommerce website. 

However, it isn’t as easy to grow your email list. You need to nudge the visitors of your eCommerce website to get them subscribed. How to do this?

You can offer something in return. For example, discounts, SWAG, free content, etc. When your email list starts growing you should take care of creating an onboarding sequence. It will help you get your subscribers interested in your eCommerce site. Engage with people and you will see that they will return to your website and convert into paid customers. 

3. Social Advertising

If you happen to sell niche products on your eCommerce site, you should use social advertising practically. This way of promoting your products is very lucrative. It doesn’t require you to invest big money and it allows you to measure return on ad spend without any problems. 

Also, you will be able to control how you spend your money on social ads. You can do this by monitoring the number of sales you get. Thus, if the number of sales doesn’t satisfy your expectations, you can stop investing money in ads. 

Where can you run social ads?

  • Facebook

Practice shows that Facebook is the first place to go where businesses run their advertising. There are plenty of tutorials on how to run Facebook that you can find on the web. 

To summarize, you have to follow these pieces of advice:

  1. Take care of installing conversion tracking pixel
  2. Use ads as the tool to communicate a brand story
  3. Explore new customers with a lookalike audiences
  4. Amplify existing customer relationships with custom audiences
  5. Apply dynamic and multi-product ads
  6. Launch general retargeting campaigns
  • Instagram

To succeed with advertising on Instagram you should run experiments. It means you should determine which ad would work for your eCommerce website better by creating A/B testing advertising campaigns. 

If you want to have more chances to get lucky with the ads on Instagram, follow these four tips:

  1. Include visual elements (video or image)
  2. Don’t neglect of placing ads in stories and feed
  3. Use location targeting by showing certain products across specific regions 
  4. Add a question to the ad copy

4. Google Advertising

Lots of eCommerce website owners prefer to get their products shown on the first page of Google by using advertising. If you can’t wait to get tons of traffic to your eCommerce website fast, you should stick to Google ads. 

Google advertising isn’t free of charge. So, you must be sure that your budget can allow you to pay extra money for the ads. 

There are three main types of Google ads:

  • Google shopping ads

You can see this type of advertising displayed on Google in the following way.

Google shopping ads are pretty compelling because they can be displayed above organic results for commercial inquiries. Plus, they can include images. 

  • Display retargeting

If you want to target those people who have visited your eCommerce website but left it for some reason, you should use retargeting.

Retargeting aims to remind your potential customers about your eCommerce website convincing them to visit it again and buy from you. 

How does it work?

There is a pixel code that you must install on your eCommerce site. The purpose of this code is to let Google know when anyone visits your website. And when the person visits other eCommerce websites displayed by Google advertising, Google will retarget this person to your ad. 

  • Search advertising 

One of the most common types of advertising on Google is search ads. To make your products shown using this form of advertising, you should explore target keywords first of all. 

You might wonder how you can identify the keywords that would be related to your target audience?

Fortunately, you don’t need to reinvent the wheel. You need to discover the keywords that your main competitors bid on. These keywords will work for you a hundred percent. Keep in mind that your competitors wouldn’t invest their money in targeting those keywords that don’t sell. 

To explore these keywords you can use a report called “PPC keywords” available in Content Explorer tool from Ahrefs. 

Along with the keywords, you will get the information on what landing pages get the most traffic and what ad copy has been used.

5. Affiliate Marketing

Affiliate marketing is widely used by many eCommerce websites that move their business in B2B and B2C directions. This activity shows pretty good results and these companies earn solid money with this type of marketing. 

Affiliate marketing is based on building cooperation with other people. These people must promote your products, pushing your potential customers to buy them. Your part of the partnership is to pay commission in return. 

Let’s take a look at the way affiliate marketing would work for your eCommerce website.

  1. Your partners promote your site or products you sell
  2. Potential customers click an affiliate link and visit your website (buy products)
  3. Pixel code tracks the fact of product buying
  4. You have to pay commission to your partners

Not bad, right?

The only issue that might occur is the absence of potential partners you could deal with. How to find them?

With the help of Google, you will be able to find a bunch of partners. Type this search command:

“top {your niche} bloggers/influencers” 

This search command will help you find a variety of curated lists full of potential candidates you could build a partnership with. 

Now, you will have to connect with these influencers and incline them to build an affiliate marketing partnership with you. 

Follow these pieces of advice:

  1. a) Make sure your product deserves to be promoted by these influencers (it must be super-good) 
  2. b) Promotion shouldn’t be difficult for your partners
  3. c) Your commission must be generous

The core principle of affiliate marketing is to build relationships that would be beneficial for both parties. Therefore, you should be loyal to your affiliate partners and they will help you double your sales. Eventually, you will have an opportunity to focus on generating revenue while your partners will take care of driving more customers to you.

6. SEO

Finally, one of the most important strategies for your eCommerce website is SEOWhy do you need to optimize your eCommerce website?

With the help of optimization, your eCommerce website landing pages will rank high on Google and you will be able to generate more traffic. This traffic will convert into direct sales. 

Search engine optimization of your eCommerce website starts with keyword research. You must explore what search queries your potential customers type on Google. 

Also, pay attention to what search intent stands behind the queries your audience uses. It must align with your product/category pages. The last two directions optimization moves on are on-page and off-page SEO.  

On-page SEO is all about optimizing on-site elements. Off-page SEO requires building backlinks for your pages. 

To Sum Up

Ecommerce marketing is a powerful tool to generate sales on your eCommerce website

You have just got familiar with the six advanced eCommerce marketing strategies. Each of these strategies has its benefits. But you should choose a few of them to be focused on at the beginning of your eCommerce business journey. 

You might wonder which strategy to choose for yourself. 

Your target audience can help you with this. Ask yourself “who are the people I am selling my product to?” and “where can I find my leads?” – the answers to the questions let you know which strategy to take. 

If you know more cool eCommerce marketing strategies, feel free to share them in the comments. 

 

Guest Author

Sergey Aliokhin is a Marketing Specialist at Visme. When not at work, he likes to spend his time with family, read books on science-fiction, practise playing the bass, and visit the gym.

 

10+ Great Examples of WooCommerce Shop Page

Are you starting your own business but don’t know how to maximize your resources to expand it? If yes, you might feel ecstatic to know that your business’ growth lies on the tip of your fingers. Using the internet, you can attract numerous customers all over the world.

To introduce your products or services, you can create your store’s website using WooCommerce. It offers a vast array of templates that you can use to create beautiful websites. If you do not have much time to do this, you can avail yourself of the custom writing services provided by Edujungles.com. They can work on the designs, posts, and captions that will entice your viewers to buy. If you need some references on some of the best e-commerce sites, check the samples below.

Joco Cups

Joco cups shop products page

One of the stunning WordPress online stores is Joco Cups. Its minimalist and neutral theme encourages more people to choose simplicity. This shop is for people who are avoiding the hazards of plastics in their bodies and the environment. They are selling glass cups made for coffee lovers. Because some prefer their coffee hot, the cups come with rubber sleeves and a cover, which are sold separately.

Active plugins:

  • Afterpay Gateway for WooCommerce
  • Flying Pages by WP Speed Matters
  • WooCommerce Variation Swatches and Photos

 

Zoya’s Pantry

Pantry shop page by WooCommerce 

Another healthy and organic online store is Zoya’s Pantry. Their website is exceptionally designed, from the vibrant color palette to the moving avocado icon on the window tab. Also, they used well-curated photos and adorable animations to entice their buyers. Their webpage layout is just a preview of the experience they will have with their shopping and purchase. Because they offer a wide range of organic products, no one will leave with an empty cart.

Active plugins:

  • Perfect Brands for WooCommerce
  • YITH WooCommerce Wishlist
  • Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro
  • Discount Rules and Dynamic Pricing
  • WooCommerce Gateway PayPal Express Checkout
  • Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin

 

Bram

BRAM - a WooCommerce shop page in real life

Based in Barcelona, Bram is an accessories brand focused on selling handcrafted leather wallets. The website highlights their products through mosaic tiles of the wallets contrasted by earth-tone backgrounds. Their online store is one of the WooCommerce website examples that feature their filter effects.

You will see a transition of the images on all the item’s available colors. Also, you can use another cool feature they have on their website. It is where you drag the arrow from left to right to see how the wallet looks with or without contents inside.

 

GARAGE BEER CO.

A beer factory shop page using Woo

Another Barcelona-based company is GARAGE BEER CO., which is a beer factory. Their website sports a black background highlighting their metallic and colorful beer cans placed in a grid layout.

Its simplicity and “dark mode” draw the viewer’s attention more to the product.

Another vital element to note is the shopping cart found on the top right corner of the site. Every time they add an item, the total amount is shown on the icon. It helps the buyers know what they have placed on the cart and how much they have to pay.

Van Hecke Chocolates

Van Hecke WooCommerce shop page

Chocolate Van Hecke has been in the business since 1937. It was established by a family of chocolatiers in Belgium and had been selling high-quality chocolates ever since. As you visit their website, you will notice that it is a WooCommerce WordPress plugin. It means that they optimized the tools in WordPress to create their brown-themed website. One of the highlights of their page is its simplicity, especially as you browse their products. When you hover over each item, the ingredients list and possible allergen information are specified to help the consumers make an informed decision.

NATIF

NATIF jewelry shop page

Founded by designer Annamaria Mikulik, NATIF is a design studio creating everlasting, minimalist jewelry pieces.

Their products are inspired by timelessness, and it is reflected in their website’s style as well. Its product catalog shows the products under a white background, showing an overall minimalist look. Besides its clean layout, it is customer-friendly because it allows one to zoom in and get a clearer view of the jewelry.

 

Doucal’s

Doucal shoes shop page by WooCommerce

Initially called Ducale, Doucal’s is a luxury and artisanal shoe brand. Its name reflected the aspirations of an Italian man who appreciated the style and quality of British footwear. Because of this, their web design also shows a mixture of bold and modern styles. The photos used are large but are focused on showcasing the shoes. It also used a combination of serif and sans serif fonts that represent the products’ diversity.

 

Veer

Veer shop page

Have you ever hoped that a stroller can be easier to use even with heavy loads? One of the founders’ ideas came from families struggling to go up and down with their strollers. Then, they developed a hybrid of a stroller and a wagon, which they called Veer Cruiser. As the first of its kind, this innovative product is displayed on their website to gather interested parents. On their page, you can see the product in different variants and uses.

 

Mike’s Organic Delivery

Dairy products shop page

Now that many people are becoming concerned about what they eat, organic food is on demand. One related business is Mike’s Organics, which provides food delivery services every week. Based in the U.S., they offer sustainable and delicious food that you can browse on their website. As you visit their page, you will notice the charming illustrations together with product photos. They also include the ingredients used for the customer’s information.

 

Minipop

Minipop products shop page

If you are looking for a cute WooCommerce store, Minipop‘s website is a great example. Minipop sells vegan bags and zero-waste accessories, so their site’s design is fitting. They used a blue and pink color scheme and cute fonts that are enticing to see.

On the page of this French brand, you can also browse their eco-friendly products made from natural materials. Moreover, their wide range of sustainable alternatives is a one-stop-shop for their going green buyers.

Strandberg Guitars

Guitar shop page and waitlist

As soon as you open the Strandberg Guitars‘ site, you will see a visually striking video of their guitars. It also features a gallery of all their incredible guitars. They are sorted according to their type and product line for the buyer’s convenience. This Swedish company’s website’s minimal design enables people to focus on the beauty of their guitars instead.

Active plugins:

 

Chuckling Goat

Chuckling Goat kefir subscription shop page

Chuckling Goat is a company that sells kefir, a potent probiotic drink. Their products are handmade on their family goat farm located in the United Kingdom. Their products are suitable for people who may be prone to IBS, anxiety, depression, obesity, arthritis, diabetes, eczema, psoriasis, dermatitis, rosacea, acne, and allergies.

On their website, you can ask questions through their live chat from 8:00 am to 8:00 pm. They also have articles that give more information about their company and products.

 

Henry J Socks

Henry Socks subscription shop page

Henry J is a company that sells novelty socks and boxers for men. They use bold color profiles and captivating patterns that are not common in the market.

What is interesting about this company is that it offers sock subscriptions. Yes, you might have heard of magazine or app subscriptions but not yet for socks. It allows consumers to feel excited about what new design they will receive from them. Also, it shows how their team is committed to coming up with new patterns for their clients.

 

Over to You

In conclusion, the Elementor examples shown above are some of the e-commerce pages that can inspire your shop’s design. There are several templates available online if you use WooCommerce. But before you start, it would be best to think about its theme and overall appearance first. At the end of the day, your website can speak for your products even without an actual salesperson.

 

 

 

How to use Growmatik to run cross-channel marketing automation for WooCommerce

The secret to effective marketing automation lies in the customer journey, not in individual channels. Simply put, a journey involves at least two touch points across various channels. The main drawbacks of single-channel solutions is that they only cover one touchpoint and tend not to be integrated with other solutions. This results in contradictory, ineffective personalizations, like receiving a remarketing ad for a product even after you’ve already bought it! To avoid this kind of slip-up, marketers must take a cross-channel approach to marketing automation that courts customers in a systematic effort across various touchpoints.

In this article, we’ll discuss how to develop complete cross-channel marketing automations for WooCommerce using Growmatik.

The case for cross-channel marketing automation

If you’re looking to improve your automations, consider the following changes: go from single-channel to multi-channel, from fragmented to harmonized and from one-time-only to consistent. These shifts in approach make all the difference for your customers. It helps them feel seen and catered to in a highly competitive market saturated with generic marketing materials. What does each of these changes achieve?

Multi-channel

Working across multiple channels lets you collect information about your customer from a variety of sources, helping you to develop a greater understanding of their wants, needs and habits. This means being able to provide them with relevant content, like personalized marketing emails connected to their browsing history on your website.

Harmonized

Using a single, unified automation tool means being able to design and execute materials across channels as diverse as website, emails, SMS and more, so that customers are consistently marketed to at every step of their journey. Targeting a cart abandoner? A harmonized solution lets you send a follow-up email, craft a personalized homepage, provide exclusive discounts and more to convince them to carry out that purchase.

Consistent

Your relationship with any customer will change over time, and your strategy has to develop as well. Advanced triggering criteria will help you support your customer every step of the way, whether your focus is acquisition or retention. Got a new visitor? Offer him a “subscribe” pop up with a freebie, then a welcome email, an exclusive discount and, a few days later, a follow-up email to keep him engaged.

Now let’s dive into the 3 key steps behind cross-channel marketing for WooCommerce!

1- Cross channel data collection

Marketing is all about being relevant, not simply grabbing attention. To make a sales pitch with true relevancy, our focus has to shift from the product to the customer. What are their needs, habits, problems and concerns, and how can we conduct marketing campaigns that address them directly?

But few customers directly communicate their needs to the brands the shop with. Instead, you’ve got to collect that information at every touchpoint of interaction between your brand and your customers. Every time a customer navigates to your landing page, browses through your blog or interacts with emails or pop ups, they tell you more about what kind of customer they are. Their shopping history, how they respond to emails and what kind of offers they respond to will inform you even better about their needs and habits.

To achieve true personalization, our job as marketers is to gather the clues our customers leave at every point of interaction, analyze them and use them to design truly relevant marketing campaigns.

Here’s a comprehensive list of the kind of information you should look for to power your marketing campaigns:

 

Referral details Website activity Email activity Shopping activity
– Referring location

– Referring source website or campaign

– Visiting time of the day
– Top weekday activity

– Device and browser used

 

 

– Landing exit pages

– First and last visit dates

– Total number of visits

– Total number of viewed pages

– Visited pages

– Average time spent per visit

– Total time spent on website

– Total number of campaigns sent

– Date of last opened and clicked emails

– Number of opened, unopened, clicked and unclicked campaigns

– Last opened and clicked on email

– Average days before converting (subscribing, first purchase)

– Purchase frequency

– Product category

– Top purchased item

– Abandoned cart

– Total number of orders, purchased items and order value

– Number of coupons used

– First and last order dates

We can gather this information from different channels. Unfortunately, using different marketing tools or plugins for each touchpoint will make it difficult to compile all of this disparate data and turn it into actionable conclusions. Instead, it’s best to opt for one cross-channel solution that will allow you to collect each piece of the puzzle and analyze the data as a whole. The most effective options will also have the capability to craft behavioral segments and personalized automations for each segment, as well as monitor how well the automations perform.

Growmatik is one of the best cross-channel softwares to help you collect and use information about your customers. Growmatik creates user profiles for each new visitor to your website and builds these profiles over time based on user behavior at touchpoints from emails to popups. From the People section, you’ll be able to work with 50+ behavioral filters to help you craft effective segments, no matter how simple or complex.

2- Craft the right customer segmentation

Once we’ve collected enough data, the next step is dividing our customer base into groups depending on their characteristics or behavior. You’ll want to focus on segmentation as it directly relates to customer value. Some strategies for segmentation include defining your ideal customer and deciding if order size or number of orders is more important. You can also choose to target a specific country or region and decide how often you want your customers to visit your site.

One key way that a lot of e-commerce businesses measure customer value is via RFM values (recency, frequency and monetary). Growmatik allows you to segment your customers based on RFM values via filters in the People section. This in turn makes it possible for you to craft custom campaigns, such as VIP exclusive offers, that will boost customer activity even more:

If certain customers do not meet your RFM expectations, you can target them using relative time selectors (like ‘not on’ and ‘more than’) and serve them a reactivation campaign to boost their engagement.

Two key—and often neglected—elements you can use when creating segments. The first involves leading/lagging segmentation and the second has to do with the quality of segments. Fortunately, cross-channel marketing automation covers both leading and lagging segmentation, allowing you to provide holistic support at any point in the customer journey. Let’s quickly define these two categories of segmentation:

●     Lagging segmentation involves any activity in the past. With lagging segmentation you analyze customer behavior over their lifetime by looking at metrics like shopping history, on-site activity, or options like last visit date, last purchase date & count, number of campaigns sent. You can then design and execute specific campaigns with these in mind.

●     Leading segmentation involves any present or future activity. With leading segmentation, you can customize user experience from the very first interaction, such as a new visitor navigating to your site. Key metrics in this form of segmentation include referring location & timezone, referring website source, referring device, first landing page and similar details.

Any marketing automation tool you choose should be able to cover both bases. Growmatik’s automation dashboard lets you create personalized automations for any step in the customer’s journey. One way to greet brand new visitors, for example, is to include their location in the hero section, or add a welcome message based on their local time zone.

3- Build raft cross-channel automations

For anyone practicing WooCommerce marketing automation at scale, this is one of the most difficult parts of the process—and perhaps the most important. Before you move on to this step, it is vital that you have researched your website funnels, created a comprehensive profile for your ideal customer, and defined your key customer segments. Once you have, you can craft customized campaigns to target each segment, depending on their status, need and preferences. Your best friend in this process will be a comprehensive cross-channel software capable of organizing, serving and monitoring a variety of automations from a single dashboard. A software like Growmatik!

Next, let’s dive into how to create cross-channel automations in Growmatik! No time to waste!

Automation Step 1- Set your segments

From Gowmatik’s People section, craft your segments by defining a variety of personal or behavioral attributes or by creating groups of attributes. You’ll have over 50 filters in six different categories to experiment with. The six categories include: personal details, referral details, site activity, email activity, shopping activity and custom attributes.

To get started, select a user type and add or modify your filters, using as many filters as you wish. Each filter comes with a custom set of options to further refine your segmentation.

 

Growmatik also offers a number of pre-made custom segments via the sidebar. These include common segmentation options such as new leads or VIP customers to help you save time. Be sure to check the filters and ensure they line up with your marketing strategy. Once you’ve started experimenting with the filtering options for your segments, you’ll be able to monitor the results via the user table, which will provide you with information such as user name, country, last visit and more.

Automation step 2- Target each segment with custom-made automations

Each segment’s specifications will help you decide which personalizations and channels to use to target them. Growmatik automations all use the familiar “IF … THEN” structure, and each comes with the following:

Defining Condition(s)

This defines the subject of your automation. Generally this involves a group of people with one or more of the attributes in Table 1.

Defining Action(s)

Once the set condition is met, an action is triggered. Potential actions include:

      • Showing a popup,
      • Personalizing a webpage
      • Sending an email

…and more!

To make more complicated automations, simply define a chain of conditions and actions. This could involve targeting users living in a specific country or searching for a specific product, or users who have opened a certain number of emails over their lifetime.

The simplest option is to assign any automation to a segment by selecting the Automate Section option on the People page in Growmatik. You can execute these automations at any touchpoint simply by selecting the relevant action(s), such as email, webpage, popups and more:

The capacity to create multi-step automations is a vital feature of any holistic cross-channel marketing automation platform.

Automation step 3 – Craft customized content for marketing campaigns

Targets are locked, guns are drawn…but where’s your ammo? The next step in the process is creating the content that makes up your personalized campaigns. But remember, it pays to be picky about this content! You’ll need custom-made materials rather than generic content to snag new customers.

Personalize visual content as needed

Each automation tool will offer different options for personalization. Growmatik comes complete with a special visual interface for web page personalization. This tool will help you edit your page content from the frontend, no coding necessary! This intuitive interface allows you to drag and drop new elements such as buttons, product and blog lists, text, image and video from the elements library.

Once you choose “page personalize” as your action, you’ll need to select a page to personalize. You’ll then be taken to the personalizer environment where you can make the changes you need.

Try dynamic keywords

With Growmatik, you can create custom emails, landing pages and personalized popups for WordPress. To achieve this, the software offers a variety of dynamic keywords to help you personalize your textual content across each channel. Here are the categories of keyword to choose from:

      • General info keywords such as date, daytime, weekday, month
      • Referral details keywords such as UTM parameters in the URL
      • Personal info keywords such as name, city, country
      • Behavioral info keywords such as user’s time spent on the website, number of viewed pages, number of clicked and opened emails
      • Shopping info keywords such as first and last purchase dates, number of purchases and orders, total order value

Add custom product or blog lists to your emails and web pages

Using your customer’s shopping or browsing history, you can add personalized product or blog lists to your marketing materials. In Growmatik, this could mean lists containing any of the following: related products, product categories, abandoned items, related upsells, related cross-sells, related discounted items.

With your user’s reading history, you can do the same by providing suggested blog posts or blog lists via web pages or emails.

Use your popups and emails to serve exclusive offers

The goal of personalized marketing materials is to make your user feel seen and appreciated. To trigger this positive bias, offer exclusive deals to your customers at key moments and touchpoints. For new subscribers, for example, you can send an exclusive coupon for their first purchase a few days after they’ve subscribed.

Growmatik is the perfect tool to craft functional coupons to embed in pop ups and emails. Define the coupon settings and the software will generate a functional code to be served to the user in the page frontend.

Wrapping Up…

In this article, we’ve covered all the bases of cross-channel marketing automation: the theory behind it, the advantages it presents over single-channel automation and how to use it to boost efficiency, customer engagement and overall growth. We also went over the 3 key steps in any effective automation strategy: collecting user data, crafting user segments and developing custom automations.

Although setting up basic marketing automations doesn’t need to eat up all of your time, it may be necessary to invest time and resources to get actionable observations about user behavior. Once you’ve built your automation foundation, however, each new iteration will be more and more streamlined and much faster. As you develop your system, you’ll come to understand what’s missing, what touchpoints are most important and how to leverage personalization to engage customers and convert leads. Most important of all, you should recognize that marketing automation is ultimately a long term strategy and requires continuity, patience and dedication to reach its full potential.

 

9 Email Marketing Types to Monetize Your Audience

Email marketing might seem a relatively old-fashioned method of marketing your business these days with new kids on the block like Instagram and TikTok often being touted as the best way to advertise brands and make online sales in the modern market.

However, taking a look at the current statistics still says otherwise with email-based transactions being over three times more profitable than paid advertisements and boasting forty times the conversion rates of social media outlets.

There’s a much greater potential for creating more personal and trusting relationships developed over time with email subscribers, which in turn correlates with higher conversion rates and all-importantly, more profitable transactions. By boosting things such as brand awareness, driving traffic to your website and also generating direct sales, marketing your business via email is a highly effective method of monetizing it. The latest studies show that over half of the adult population worldwide are subscribers to at the very least one email newsletter which is a huge pool of potential customers to target.

So how should you go about drawing them in? Here’s the fun part. If you plan well from the outset, emailing your potential customers can become a totally automated process so you can literally sit back and watch the purchases come rolling in.

There are various different types of email to familiarize yourself with first such as broadcasts which are one-off pieces such as a tailored welcome letter. Then there are the autoresponders or drip-sequence types which consist of a pre-scheduled calendar of multiple emails due to being released over a set period of time. You can also play with triggered emails which as the name suggests, are pre-composed emails triggered to be sent after the subscriber takes a certain action. As simple as it is to send these types of emails out to your mailing list at the merest click of a button, however, it is important to consider exactly what that email contains if you want it to have any pulling power in terms of making sales. With that in mind, here are my top nine email marketing tips:

1. Sell Your Own Product or Service

Firstly, know what you want to sell. This may sound blindingly obvious but having a clear business plan and knowing your product well enough so that you can honestly, thoroughly market it to the correct audience ensures that you are not wasting your time from the get-go.

Get creative with what kind of products, packages or services you can offer for purchase online; these can range from physical objects for shipping, to virtual things such as ebooks and membership subscriptions or even the more intangible offerings like coaching and workshops.

2. Sell Via Affiliation

Selling your own product is not the only avenue available for making money via emails however. You can also monetize by selling via affiliation, which basically means selling other people’s products and services. For this, you will receive a percentage commission from the company whose products you are promoting.

However, you must be careful only to recommend products that you know will be relevant and interesting to your subscribers, otherwise, you risk alienating them with too much obvious hard-sell and spam-like content.

Genuine recommendations that tie in with your business and go hand in hand with your own products are worth exploring though, and may even lead to reciprocal arrangements with other companies providing affiliate links to your website too.

3. Go Premium With Your Product Lines

Once you have an established client base via email, you can start to up-sell your existing products. A great way to improve returns on products is to offer the option to upgrade to an exclusive, premium version for an extra fee at the point of transaction. You can incentivize these upgrades in a wide variety of ways such as adding tempting freebies to a premium package or a more personalized approach.

4. Make Use Of Cross-Selling

Gradually expand your offering in order to sell customers originally interested in one of your products, another different product that you think they might be interested in. You can use the data you collect from existing purchases to gain insight into your customers here and predict what they are likely to be open to purchasing. This is best done one to three weeks after the customer’s first purchase, which you can time via an automated email.

5. Get Them Coming Back For Seconds

Use your emails to encourage repeat purchases from existing clients. This obviously works best if you have the kind of product or service that is recurring, seasonable or perishable. You can easily schedule timely reminders to be sent out to your clients in case the option of using your business has slipped their mind. And to really push the boat out, you can even offer discounts and coupons as rewards for loyalty, giving them an opportunity to book in or set another reminder.

6. Gentle Encouragement and Timely Reminders

One area in which many online sales are lost is right at the final hurdle. We’ve all been there, with the products in the shopping basket, only for something distracting to happen and we end up never making the purchase.

Well, fortunately, technology has advanced far enough for our computers to be able to detect when this happens to our customers, and we can send out a triggered cart abandonment email. This type of email should gently remind the buyer to complete their purchase, again providing another opportunity to communicate with them just why they should do so!

7. Sell Space In Your Emails For Advertisements

Emails might seem like a dull marketing method to the unassuming, but they are such a blank canvas of opportunity. Not only can you earn from selling your own products, but if you have white space left over you can sell it for advertising much like billboard space.

Again, be careful not to overdo it as your customers will not appreciate being bombarded, but the advertisement of other well-chosen products can really help earn you that little bit extra every time you hit send.

8. Make The Copy Convincing

All of this said, none of the above tactics is likely to work well unless you invest time and energy into creating good copy, or money into hiring somebody who can do so for you. The ideal marketing email needs to be attention-grabbing, relatable, personalized and possibly even humorous unless you are trying to sell funeral plans.

Your copy needs to include a call to action that encourages the reader to follow through with their purchases from you. The more quality content you offer for free in your emails, the more interested your subscribers will be in purchasing content or products that they need to pay for.

Most newspapers now utilize this method of selling their journalism now that most of their readership has moved online in an effort to be greener. Offering great, informative writing in regular newsletters will keep consumers coming back for more and eventually will hopefully lead to invested readers feeling prepared to pay extra via a paywall for special access to premium content.

9. Invest In High-Quality Design

The same can be said for ensuring your emails are well-designed. Clients can lose interest before even opening an email in this era of twenty four seven marketing from all angles.

As result, ensure that your subject line and pre-header look good, as well as the email address that you use appearing genuine. Once the email has passed this test, make sure that your design is mobile-friendly as most people check their emails from their phones these days.

If your email content is not compatible with this screen format then it is unlikely that your client will spend the time transferring to a laptop or monitor in order to take a second, proper look. After that, you need to consider how eye-catching and professional your content appears, being careful to always include consistent branding and smart logo placement.

Wrapping Up

Once you do start selling as a result of your email marketing strategy, be sure to ask your clients to leave good reviews and spread the word about your business. Nurturing your online relationship with your subscribers goes a long way, and those who feel well informed and experience consistent, friendly communication from you are likely to develop a greater sense of trust in your brand and therefore be more likely to purchase again from you, to make bigger purchases in the future or to encourage their friends and family to make purchases from you.

While it may seem an intimidatingly complex kind of marketing campaign to get off the ground, with myriad ways of approaching your target audience and potentially only one chance to get your email read and after that, liked, once you have successfully navigated your way through these nine top tips you’ll find that your efforts are amply rewarded.

Guest Author

Lauren Groff writes about all things tech for Assignment Help business blog. Groff specializes in marketing via email.