SMS Marketing for First-Time Marketers: A Comprehensive Guide

May 11, 2023/in Marketing/by Bean

SMS marketing is sending promotions to customers via text messages that are up to 160 characters, comprising plain texts, numbers, and emojis that businesses use. Like email, SMS has become a way for brands to connect with consumers in a personalized and quantifiable way.

Marketers can leverage SMS marketing at every step of the customer lifecycle turning browsers into buyers and engaging them through conversations. Connecting to customers one-on-one with personalized two-way messaging makes SMS a game-changing performance marketing channel for brands of all sizes.

With SMS, ecommerce marketers can drive revenue, deliver personalized experiences, and build long-term loyalty. If you’re a first-time marketer, here’s a comprehensive guide to help you learn more about SMS marketing:

Types Of SMS Marketing Campaigns

There are various types of SMS marketing campaigns, from simple to complex. Some of the most effective ones that this blog will focus on include the following:

1. Promotional Campaigns

The purpose of promotional campaigns is to generate audience interest in a product or service. As a first-time marketer, there are certain strategies that you can use to arouse potential customer interest in your products. These include the following:

Offering first order discounts
Advertising special offers
Providing coupons

When promoting your products, don’t forget to mention these strategies after your call to action if you want to attract more people to your website or store.

2. Transactional Campaigns

Transactional SMS campaigns are those automated messages your customers receive as they interact with your brand through a website or an app. These text messages offer relevant and time-sensitive information to customers like the following:

Shipping notifications
Appointment reminders
Password resets

Since most customers find these messages relevant, there is a high likelihood that they’ll immediately open them. This increases the chances of prospective clients becoming regular customers.

Uses Of SMS Marketing Strategies

There are several reasons why marketers use SMS marketing. They include the following:

To send welcome messages to new customers or subscribers.
To announce new product releases and promotions.
To inform the stock availability of products that were exhausted.
To ask for customer feedback.
To promote in-person and online events.
To request customer reviews, products, or services on your website.
To provide customer service (text-based).
To remind customers of an appointment or event.

The goal of sending text messages is to encourage your customers to interact with your brand.

Advantages Of SMS Marketing

Statistics show that the current number of mobile phone users globally is approximately 7.33 billion. The percentage of customers comfortable receiving SMS from different businesses they’ve opted in is 75%.

Based on these statistics, you can tell that most customers are more than willing to receive messages from the brands they love. Hence as a marketer, it’s essential to seize this opportunity. Some of the advantages of SMS marketing include the following:

1. It’s Fast And Efficient

If you have an urgent time-sensitive message that you’d like to reach your customers, sending an SMS is a viable option. Customers tend to open text messages within three minutes after receiving them. Hence, using this marketing technique, especially with the emergence of power dialer technology, helps you send bulk messages quickly and efficiently to reach customers.

2. High Response Rates

By sending information to your customers through SMS, you can reach them directly through their mobile phones. Because of this, there’s a high chance you’ll receive more responses than other channels.

These responses help you to connect more with your customers and keep them engaged.

3. Enhances Customer Loyalty

Sending personalized messages to your customers makes them trust you and feel valued. This increases their chances of returning to your business, and in the long run, they become loyal customers.

4. Complements Other Marketing Channels

SMS marketing is a solid marketing technique and, as a first-time marketer, it would be wise to consider using it to complement other marketing channels. For instance, you can promote a sale or offer mentioned on social media through SMS. In this case, you’re promoting social media marketing as well.

5. Boosts Your Revenue

When sending an SMS, you can paste a link to your website and include a call to action for your customers to visit and check out your services. This helps build traffic to your site, hence enhancing profits. SMS marketing also enables you to promote offers and sales.

Steps To Launch An SMS Marketing Campaign For First-Time Marketers

1. Choose The Right Text Messaging Software

As a first-time marketer, it’s crucial to carefully select SMS marketing software since it may not always meet your expectations. To choose the right SMS marketing software, such as Drop Cowboy Ringless Voicemail, consider the following factors:

Cost: Various text messaging software options offer different per-message sent prices, influenced by the number of customers the software allows to opt-in. For example, one software may accommodate 40 million customers, while others may allow more or fewer people. Each text messaging software has unique per-message sent prices. Therefore, choose a software with a per-message sent price that fits your budget.
Integration: Evaluate whether the text messaging software can integrate with other digital marketing channels, such as social media and emails.
Templates: Ensure the chosen software provides templates relevant to your business. If not, it should include a personalization feature for creating brand-related text messages.
Usability: Opt for user-friendly software and avoid those with complicated interfaces.

Additionally, consider selecting software that allows you to mass-text different customers simultaneously. Ideally, choosing marketing software that suits your marketing and business needs would be best.

2. Test The Software

After choosing the software of your choice is testing it by sending test text messages that resemble those, you’d use on your marketing campaign to your closest friends, family members, and/or colleagues.

Once you’ve done that, they’ll give you feedback on their thoughts. This process helps you know how your SMS will look when it reaches your prospective client’s inbox. Also, it’ll enable you to confirm whether the software is working appropriately.

The feedback that you get can also help you make necessary changes and create better and more engaging text messages for your customers.

3. Collect And Add Phone Numbers Of Customers Or Potential Clients To The Contact List

Once you’ve completed the text messages testing and made the necessary changes, you can now take your customers’ phone numbers. You can also get those of the potential customers and add them to your business contact list.

When requesting your customers’ phone numbers, ensure you show the highest courtesy and respect to avoid staining your reputation. By doing so, you can almost be sure that they’ll hold you in high regard and will be more than willing to engage with you via SMS.

Other ways to encourage your customers to give you their phone numbers include the following:

Offering incentives in exchange for the phone number
Creating a sign-up form on your WordPress website where customers can opt-in
Have a landing page on any digital platform like Facebook or email and add sign-up forms where customers can fill in their details.

After collecting a sufficient number of phone numbers, you can then proceed to the next step.

4. Research And Understand Your Customers’ Needs

Now that you know what messages on your software look like and have added the numbers to your contact list, it would be wise to understand what your customers need. Ensure that you send straightforward messages that are engaging and relevant to them.

In this case, you can craft a personalized message using your software that appears tailored to a specific client or customer. This will give them a sense of belonging and feel valued.

You can also look at your customer’s purchase behavior by checking out the product or service they mostly search for on your website. Once you’ve done that, you can send them messages offering incentives for those common products they like purchasing.

5. Consider Timing When Sending Text Messages

Apart from knowing your customer’s needs, it’s essential to ascertain the most appropriate time to text them. You must identify your target audience and when most of them look at their phones. For instance, most people check their phones in the morning because, according to statistics, approximately 69% of individuals check their devices five minutes after waking up.

Moreover, it’s also crucial to know that text messaging is most effective during business hours – 10:00 A.M. to 4:00 P.M. Other tips to consider are:

Most people don’t like Mondays; hence chances are high that you’ll receive fewer responses on this particular day.
Avoid texting customers during morning and evening rush hours.
Don’t text too late in the evening or too early in the morning to avoid coming out as disrespectful.
Always remember time zones when texting your audience.
Send reminders at least 24 hours earlier.

The objective is to send text messages to your customers at the most convenient time to help increase the response rate.

6. Include Clickable In-Text Call To Action Links

It’s essential to have a compelling call to action to achieve the desired results, such as:

Attracting your customers to your business: A well-crafted CTA can pique the interest of your customers and motivate them to explore your business further, ultimately leading to increased engagement and sales.
Driving more traffic to your website: By including a clear and clickable CTA in your text message, you can direct customers to your website, thereby increasing site traffic and potentially boosting conversions.
Increasing orders for a product: A persuasive CTA can encourage customers to take action and purchase a specific product, leading to an increase in sales for that item.
Ensure that the call-to-action links are clickable.

Some call-to-action (CTA) phrases that you can use to lead your customers to your website include the following:

Download Now: Encourage customers to download a digital product, app, or resource from your website.
Buy Now: Prompt customers to make a purchase immediately, taking advantage of a special offer or limited-time promotion.
Subscribe: Invite customers to sign up for your newsletter, email list, or subscription service to receive regular updates and exclusive content.
Click Here: Direct customers to a specific webpage, product, or offer on your website.

Apart from ensuring the phrases are clickable, you can make the words stand out (using capital letters) than the surrounding text to enhance their visibility.

Another way to achieve this is by using a different color or underlining the CTA to distinguish it from the rest of the text.

7. Follow Up

As a first-time marketer, you would want to retain your customers. Unfortunately, you may have initially taken all the proper steps and still lose your customers. However, there’s one way to ensure you don’t lose them; through follow-ups.

You can activate automatic follow-ups on your website and send personalized follow-ups to your customers. For instance, if a customer left their cart, you need to send a message explicitly addressing this issue. This approach is more likely to catch their attention.

You can also create messages to retarget potential customers who’ve clicked on the links in your SMS once and welcome them to shop with you or subscribe to your services once again. This is a great way to convert them into actual customers.

Note: Ensure you take time before following up on a customer, especially regarding matters like abandoning the cart. Texting them immediately after they’ve left your page may be perceived as impolite. They may get offended and never return to your business site. Try and space things out and send an SMS after a few days or weeks because some may have genuinely forgotten.

Conclusion

If you aren’t using SMS marketing for your e-commerce store, you should definitely start now. Not only does SMS marketing carry higher revenue per subscriber, but it’s reasonably inexpensive as you only pay for what you send. Moreover, you can also build lasting connections by having direct conversations via WhatsApp with your customers.

When using SMS marketing, ensure you keep messages short and to the point as well as send text messages to customers that have opted in. You also need to make sure that the customers are allowed to opt-out if they no longer want to receive the notifications. Inform them that they can reply with ‘stop’ or ‘unsubscribe’ if they’re no longer interested in receiving messages. Keep in mind, always prioritize your customers!

How Do I Create an Abandoned Cart Email in WooCommerce?

April 19, 2023/in Marketing, Tutorials, WooCommerce, WordPress Plugins/by Andrea Dinh

Cart abandonment is a significant issue for online store owners. According to the Baymard Institute, customers abandon 69.99% of their online shopping carts.

That’s why it’s crucial to identify the primary reasons customers abandon their carts in your WooCommerce store, then design an abandoned cart recovery plan to recover these lost sales.

However, users can abandon their carts for many reasons, including additional shipping fees, a lengthy checkout process, or even taxes. The good news is that abandoned cart recovery emails can help you fight cart abandonment no matter the reason.

This guide will walk you through how to send WooCommerce abandoned cart emails using a free plugin. We’ll then share some other options that are worth looking at.

But first, let’s look at why abandoned cart emails are important.

Why Are Abandoned Cart Emails Important?

As mentioned, customers abandon almost 70% of their online shopping carts. That’s a huge number, representing significant revenue loss for any online retailer.

But the good news is that around 75% of such customers usually intend to return and complete their purchase. And this presents a huge opportunity to offer them gentle reminders while they’re still in the buying mindset.

Sending a series of automated abandoned cart emails capitalizes on this interest and recovers those would-be-lost sales. In fact, abandoned cart emails have an 8.38% conversion rate and open rates of over 49%. It also goes without saying that the cart system you use on the website you’ve built must be capable of keeping the items in the cart for each user that abandons it so they can easily go back to it at a later time.

How to Send WooCommerce Abandoned Cart Emails

Before sending your abandoned cart (and other) emails, you need to install an email marketing plugin. A plugin like Sender can help you create abandoned cart email conditions, then configure the email to be sent automatically once a customer triggers those conditions.

On top of creating abandoned cart emails, here are some key features for Sender:

Drag-and-drop design-builder to help you create beautiful emails;
Beautiful popups and forms to attract leads;
Library of templates to help you create newsletters and popups quickly;
SMS marketing automation, offering your customers an omnichannel experience;
Detailed reports and analytics to help you improve your campaign performance.

Sender has four-tier pricing:

Free Forever: $0 per month;
Standard: $8 per month;
Professional: $29 per month;
Enterprise: Custom Price.

With that in mind, let’s look at how to set up the plugin and recover abandoned carts:

Step 1: Install and Activate the Plugin

Download the plugin from WordPress, then install and activate the plugin. Once you’ve activated Sender’s plugin for WooCommerce, it’ll appear on the left side of your WordPress Dashboard.

Next, log in to your account at app.sender.net and copy the API token.

Navigate to the Sender.net section on your WordPress Dashboard to open the integration settings, then paste the token to activate the Sender.net email marketing plugin.

Note: Ensure you’ve installed the WooCommerce plugin on your WordPress website before you begin the installation process.

Step 2: Enable the ‘Enable Tracking’ Feature

Enabling the “Enable tracking” feature allows you to use the product purchased and abandoned cart automation triggers. Once the feature is active, the triggers will work automatically when a customer meets the conditions.

The feature also helps you transfer your customers’ emails to the Sender platform. As a result, you’ll be able to:

Save Customers who made a purchase and automatically add them to the selected subscriber list.
Save New registrations and add them to the selected subscriber list.

Other WooCommerce Cart Abandonment Recovery Plugins To Create Abandoned Cart Emails

Apart from Sender, there are other plugins you can use to recover abandoned carts in your WooCommerce store.

Here are five options to consider:

1. WooCommerce Abandoned Cart — Lite

You can use the Abandoned Cart Lite plugin for WooCommerce if you’ve just launched your WooCommerce store and aren’t ready to invest in a premium cart abandonment plugin.

The free plugin tracks abandoned shopping carts and sends messages to users about their abandoned products. You only need to define how you want to contact and follow up with your customers, and the plugin will take care of the rest.

Key Features:

Send a reminder email within a few minutes after a user abandons their cart;
Abandoned cart templates for quick setup;
Create templates using a text editor;
Reports on how many times a product was recovered or abandoned.

Pricing: Free

2. Retainful

Retainful is one of the best abandoned cart recovery plugins for WooCommerce to automate your emails, boost sales, and grow your online store.

The plugin helps you generate coupons you can send to customers who abandon their carts to encourage them to return to your store and complete their purchases.

Key Features:

Drag-and-drop email editor and email campaign builder to design and customize emails easily;
Add-to-cart popup to help you capture email address on the checkout page;
Exit-intent popup to stop browse abandonment with an offer;
Dynamically-generated coupon codes in your cart recovery emails to increase conversion rates.

Pricing:

Free: $0 per month
Starter: $19 per month
Growth: $49 per month
Professional: $199 per month

3. YITH WooCommerce Recover Abandoned Cart

YITH WooCommerce Recover Abandoned Cart is an effective plugin that helps ecommerce stores recover their abandoned shopping carts.

The abandoned cart recovery plugin lets you specify user roles and define triggers based on the number of items, total cart value, or the user’s IP address.

The WooCommerce abandoned cart plugin has two default emails: update orders and recover abandoned carts. It also helps you attach discount coupons to incentivize users to complete their purchases.

Key Features:

Choose whether to recover all users’ carts and orders or only those assigned a specific role;
Select the time interval after which the cart recovery email will be sent automatically;
Use the available templates to send emails and recover carts with a single click;
Track the recovered carts and orders from an integrated dashboard;
Add a discount coupon to emails to encourage customers to complete their purchases.

Pricing:

$79.99 per year for the first year, then the subscription renews at the regular price of $94.99 per year.

Especially, this plugin can combine with one of the most powerful email customizer plugins YayMail to customize stunning email templates to optimize your abandoned cart recovery strategies. Refer to this addon here: YayMail Addon for YITH WooCommerce Recover Abandoned Cart

4. ELEX WooCommerce Abandoned Cart Recovery

ELEX WooCommerce Abandoned Cart Recovery is an intuitive abandoned cart plugin for WooCommerce stores. It lets you configure and send emails automatically to users who abandon their carts by defining triggers based on:

Total cart value;
User roles;
Number of products in the shopping cart;
Product ID.

It also provides detailed reports to help you understand the cart abandonment rate and identify which items customers leave more often. You can then set up triggered emails and improve the elements and content to increase the chances of recovering lost sales.

Key Features:

Get data on how many carts have been abandoned and recovered;
Set up specific triggers and rules to send cart abandonment emails automatically;
Send cart abandonment emails with discount coupons to remind customers to complete their purchases;
Allow guest users to recover their abandoned carts without creating an account;
Get notified every time a user retrieves their cart;
Use the default email template or design unique templates with a coupon code to recover abandoned carts.

Pricing:

The cost is usually $79 per year.

5. ShopMagic Abandoned Carts

ShopMagic Abandoned Carts is an excellent WooCommerce abandoned cart recovery plugin that helps you streamline your workflows and customize the emails you send to customers.

The abandoned cart recovery plugin provides a text editor to help you seamlessly and quickly adjust and test emails such as:

After-purchase cross-sell or upsell emails;
Transactional emails;
Customer discount offers;
Follow-up emails;
Review requests.

It also offers free abandoned cart email templates you can use with your cart recovery automation, email marketing campaigns, and newsletters.

Key Features:

Abandoned cart timeout to set a time limit when shopping carts can be considered abandoned;
Use pre-submit data to capture and save customers’ emails when they enter them in WooCommerce checkout;
Exit-intent popup for collecting emails of users who want to leave your online store without adding an item to their cart;
Filter carts by product categories, item count, or even created date;
Send personalized emails to users to get higher conversions.

Pricing:

Personal: $69 per year (supports one website)
Professional: $99 per year (supports 25 websites)
Lifetime: $299 (Lifetime support for one website)

Conclusion: How To Create Abandoned Cart Email in WooCommerce

Shopping cart abandonment is a significant issue for WooCommerce store owners. However, the plugins mentioned above can help you send effective abandoned cart emails, reduce cart abandonment rates, and recover lost sales.

6 Tips to Use TikTok Page for Brands and Business

February 16, 2023/in Marketing/by Joey

Previously in time, most people had no idea how TikTok works – everybody thought that this is a very random social media platform that has no development rules to it, only luck and trends could help you on the way toward success. However, quickly enough all of them have figured out that this is not true: there still are many ways you can affect your profile’s growth and lots of promotion hacks tumble around the net today. Sadly enough, not all of them work as they should, and this is why we have decided to write this article.

In this Ninja Team blog post, we’re going to talk about 6 tools and hacks that you can use to quickly push your page towards popularity. One of the most important ones of them being a chance to buy TikTok followers – we’ll explain how you will be able to create a pool of followers for your page using it and what else you should add to make your whole promotional campaign work for 100%.

What to begin with?

If you’re completely new, don’t rush into filming each trend you see. It won’t bring you lots of followers and views asap, on the contrary, it might make your way harder and longer than it could be. The first thing that you need to do is to analyze your competitors – the people, who are posting similar content on TikTok as you do. You should look through their pages and note what type of trends they’re filming, how often they’re posting and what type of feedback they’re able to get from their audience because of all their actions.

If you have built your online shop with WordPress, try TikTok for WooCommerce to connect your store with its ads platform.

After you do that to several pages of your competitors, you will be able to form your own blueprint of how you can start off on your new social media page on TikTok.

Advice number one: we’d recommend you to not blindly copycat what you’ll see on the pages of your competitors, but to use it as your inspiration and a guide.

What to do next

When your page is filled with the first new TikToks, it is time to choose and use your first promotional tools.

Advice number two: don’t postpone using a chance to purchase followers for your TikTok page, do it at the very beginning of your promotion. You don’t even realize how quickly and how efficiently it can boost you and what results you might simultaneously get.

The key here is to purchase real TikTok followers: the ones that are going to be able to affect the statistics of your profile and to increase the number of subs itself all at the same time. The better your statistics are, the more often TikTok starts showing your videos to random people who might get interested in them. This is how the algorithm works, and you can definitely tangibly affect it with this paid third-party service.

Plus, for sure, this service will create an illusion of an already successful page – when somebody sees a profile that already has plenty of subscribers, quite enough thumbs up and views, they don’t have any questions about the content’s worth and they are way more willing to check it out on a regular basis. So, here we have advice number three: if you decide to use the paid option that is a pack of TikTok subscribers, make sure that you also include some paid likes, views and other features for your profile’s promotion.

How to progress by yourself

This is surely possible, but you will still need some help from the side. Advice number four: never stop working with the other TikTokers and making collabs with them. This is the best way to stay in the field of view of the wide audience and attract more and more people over time. You should definitely always keep up with the trends, but people are also trends, and if you’re seeing that somebody is booming right now, there will be no better decision rather than reaching out to that person and trying to take on a small piece of their luck.

Advice number five: always produce something unique. Trends are great, but people get bored of them quite quickly. If you want to really catch people’s attention and make it stay with you, you have to come up with something truly unique and new. But don’t worry, everything new is something old and good forgotten, so you can definitely easily get inspired by watching some old-school video content creators, or by rewatching your own old favorites from TikTok. Fashion is a never-ending loop, so you shouldn’t try to get out of your head to generate something truly entertaining and interesting. Steal like an artist, you know what they say.

When are you going to get results

Well, it solely depends on what type of results we’re talking about right now. If you buy subscribers, likes and views, you’re going to get results literally in several minutes or maybe hours, depending on the size of the packages that you order.

If we’re talking about results that come after you collaborate with some other TikTokers – it might take days, weeks, and sometimes even months for algorithms to notice your video and show it to the people. The same applies to any type of unique content that you create: it might take very long to get a boost from the algorithms, or it might be phenomenally quick – you really just never know.

However, if you want to succeed here and now, you should be trying to use all of the methods that we have listed in this article.

Advice number six: complex promotion is the best one, no matter what level of success you’re trying to reach. Buy subscribers, buy likes, buy views, form a base and then proceed to working with other TikTokers who are also keen on collaborations and development. Never stop creating quality content and never stop inspiring by the people who have already reached success. If you’d be active all the time, there is no chance that you’re going to stagnate on this platform; it loves creative people who are ready to work.

And don’t forget that your audience can also do a lot for you – they can spread the word about your videos around their friends, they can share your clips, they can film replies to your TikTok videos on their pages and promote your content like this as well. To make sure that they will be willing to do so, you need to engage your audience into the process, entertain them and offer them something fresh every time you post. This is the only way to win their love – if you’re not online for them, they won’t develop any special emotions for your clips and won’t stay with you for a long time.

Conclusion

The only thing you cannot buy is the love of your audience, so make sure to work on that hard, whilst professional managers from the third-party promotional websites are going to take care of all the rest. This and following all of the pieces of advice from this article will get you to success in a blink of an eye. Good luck!

Best WooCommerce Dynamic Pricing Plugins for 2023

February 24, 2023/in Marketing, Reviews, WooCommerce, WordPress Plugins/by Joey

If you are the owner of an online store, you must be acquainted with dynamic pricing strategies and how it works but it is worth explaining from the beginning what it actually means.

So dynamic pricing is the current pricing strategy of your online store suitable for one or several products. It is usually created based on the needs and demands of your customers, membership, and the number of products within one order.

Dynamic pricing offers different deals to different groups of customers, like if these buyer personas are your regular customers, or they are the newcomers, and so on. Customers who are the participants of your WooCommerce paid subscribers get special discounts and offers depending on the range of chosen products and the final sum of the order. And thanks to dynamic pricing plugins these pricing differentiators and criteria are possible to set.

Dynamic pricing is a required tool for stores that offer a similar variety of products or services to their competitors. In order to make the customers choose to shop on your store, dynamic pricing can provide them with automatically generated special discounts like Buy One Get One Free, Buy X Get Y, Buy bundled products get gift items, etc. It also helps learn customer behavior in order to adjust your products or services to their demands.

Hence, we collected the most popular dynamic pricing plugins with which you can integrate your WooCommerce store. All of them have different features and pricing plans, you can choose the most suitable for you.

1. YayPricing – WooCommerce Dynamic Pricing And Discounts

YayPricing is a versatile and feature-rich plugin that allows you to create various types of discounts and pricing rules for your WooCommerce store.

You can easily apply a discount on products of an entire category or based on their tags, variations, stock volume, or other criteria using the product filtering built into the plugin.

YayPricing Demo

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With this WooCommerce dynamic pricing plugin, you can create a free gift discount for your clients based on their order items, total spent, logged-in customer, or specific customers.

And combined with advanced dynamic pricing rules for WooCommerce, you can create rules such as automatically giving away a free gift when an order contains a t-shirt and a phone case as shown in the screenshot below.

Features:

Discount types: Fixed, percentage, and fixed price methods.
Apply discount rules to the product name, variation, category, price, and in-stock product.
Buy One Get One Free deal based on fixed, percentage, and fixed rate.
Buy X Get Y Free.
Buy X Get Y with automatic discounts for Y.
Conditional cart discounts.
Dynamic display of offer descriptions on the product page.
Exclude specific rules at any time.
Run multiple rules at the same time.
Discount scheduling to enable a pricing rule during a given timeframe.

Moreover, YayPricing helps you to add quantity-based pricing & tiered pricing that allows WooCommerce update prices on quantity change. So the more your customers buy a product, the cheaper price they will get!

YayPricing – WooCommerce Dynamic Pricing And Discounts plans vary from single-site yearly licenses to one-time payment lifetime licenses, which is super agency-friendly. And all that is backed by a guaranteed no questions asked refund policy.

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2. YITH Dynamic Pricing & Discounts for WooCommerce

YITH dynamic pricing plugin is considered to be one of the most frequently used plugins of this type. It implies setting specific discounts or related offers within your online store.

All your special orders available for customers can be divided into several groups like free products, promotions, special prices, and discounts for particular products for your regular clients as well as for new ones to make them stay on your site. The discounts are not created from your mind but they are mostly based on the product category, demand for this product, and the quantity of this product within one order.

Moreover, certain offers can be available only for a particular group of customers which means that it is not suitable for another one, and these settings can easily be applied through this pricing plugin.

To highlight the core features YITH dynamic pricing plugin entails, these are the following:

Capability for customers to see the discount to the number of specific products whether they need to add more to get a bigger discount;
Providing different discounts to different groups of users;
The pricing settings can be applied for a wide range of products or services due to the certain discounting strategy;
Providing customers with additional information about the available discounts;
Free products are advisable to add to engage your customer more.

Talking about the pricing plans to use these plugins, they are all affordable. It offers a free version with basic functionality for one online store, then you will have to pay from $130 to $350 depending on the number of Woostores you have.

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3. Advanced Dynamic Pricing for WooCommerce

This is another popular dynamic pricing and discount plugin that is quite easy to implement and use. This dynamic pricing plugin provides simple functionality with no advanced features. It is capable of setting discounts to specific products, offering different prices to different groups of users, and discounts to certain groups of products.

Despite the functionality being limited, it is able to help you increase your sales anyway as it also generates the statistics of your sales strategy to see its efficiency. Just to not the main options Advanced dynamic pricing plugin offer, these are:

fixed prices for particular categories of products;
role-based pricing according to diverse groups of customers;
special offers for regular customers or for huge orders;
automatically generated discounts to specific products to increase sales.

To get access to the functionality of this dynamic pricing plugin, you will have to pay from $50 to $200 annually. It also offers a free version of the plugin but the functionality is going to be quite narrow.

Free Download

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4. Pricing Deals for WooCommerce

Pricing deals is considered to be an advanced pricing plugin for Woostores that offers an extended range of options but still is easy to use. Despite the creation of pricing plans within your online stores, it also allows creating marketing deals.

This dynamic pricing plugin is mostly used for automatic discount generation depending on the product category and user group up to your individual requirements. These personal pricing plans aim to increase your sales by improving current sales and marketing strategies thanks to the integrated function in the dynamic pricing plugins.

The discounts on your website cannot last forever so you can easily set the period of time when this discount is available.

Among the advanced functionality Pricing deals plugin provides, they are the following:
limited discounts – it means that a specific discount is available only for the set number of customers;
different discount offers to different customer groups;
promotion channels – social media, Google, and so on;
discounts are visible only for specific groups of users;
personalized discounts with additional information to them.

The most expensive pricing plan is $300 where you integrate this dynamic pricing plan within 10 online stores.

A free version is also available but it is clear that the functionality will be limited.

Free Download

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Bottom line

This list of dynamic pricing plugins is just a little portion of all existing dynamic pricing tools that can be easily implemented within your WooCommerce store. Each of them has a different purpose and options – discounts, temporary or stable special offers, sales statistics, and analytics, etc.

The choice entirely depends on what tasks you have and what goals you want to achieve by using a particular dynamic pricing plugin. Remember the dynamic pricing plugin is used not only for automatic generation of discounts and special offers to your customer but also to help you analyze your current sales and marketing strategies to find out what adjustments it requires to increase your revenue.

Explore WooCommerce Plugins

Guest Author

Nancy P. Howard has been working as an editor at online essay writing service review. She is also a professional writer in such topics as blogging, IT, and HR. She loves travelling, photography and is always welcome to meet new people.

How to Improve Local SEO for Your WordPress Website

March 1, 2023/in Marketing, WordPress Tips & Tricks/by Joey

Local search engine optimization (SEO) is all about optimizing your business website for local searches. In other words, you are trying to rank for the searches around your locality, town, or city. Most people who look for products and services online often search for businesses that are within their locality. So customers are more likely to do business with stores or brands that show up first on search engines.

That said, local SEO is unique in that search engines like Google use different sets of ranking factors to display search results. That’s why if you randomly type keywords such as “coffee shop” or “grocery store,” Google will display or suggest businesses within your area.

Here’s a quick breakdown of the local SEO ranking factors to guide you as you optimize your WordPress website and Google my business reviews.

Local SEO Ranking Factors

Local SEO uses geo qualifiers to better match users to their location-sensitive queries, such as ‘near me’ or ‘nearby’.

surrounding Google my business profiles for Local SEO WordPress

Local SEO has grown considerably over the last few years, and it covers everything from keyword research, Map Pack ranking, and local organic ranking, to off-page SEO. Here, you can still go into the finer details to optimize for local voice searchers while maximizing Google and Yelp suggestions. All these aspects matter, but you always want first to pay attention to the major ranking factors. Here are some of them:

Google My Business Profile

Google My Business (GMB) is the holy grail of local SEO of WordPress website. Here, consistency is key, so you always want to match all the details on your GMB profile with those on your business website. Similarly, all the business details across the web, whether on social media or other websites, should match. These include your business name, physical address, phone number, opening and closing hours, directions, etc.

Google result page review section for Local SEO WordPress

That said, consistency narrows down to the finer details; for example, if you list your address using “Avenue” or “street,” always stick to this formatting. Avoid mixing it up with abbreviations like “Ave.,” or “St.” This confuses the Google algorithm and may have a negative impact when ranking your GMB profile.

Last but not least is to fill in every data you can until your profile is 100% complete. How you fill in the profile also matters. You want to strategically use keywords in sections such as category, services, and business description. Also, keep every crucial piece of data updated and always be honest. Do not list products or services you don’t offer and be keen to update if closed during holidays or special events to avoid misleading customers.

Online Reviews

According to a recent study by Moz, Google reviews were the second most important ranking factor impacting local search results, i.e., just after GMB elements. However, bad reviews were shown to hurt local SEO of your WordPress website, while genuine and positive reviews were linked to higher rankings.

locations near me search box for Local SEO WordPress

Another important takeaway is that a business owner’s response to the reviews can help build trust with consumers. So, responding to negative and positive reviews and engaging customers is key to ranking for local searches. That also means knowing how to ask for reviews without being a turn-off is quite crucial in today’s business landscape.

The key to success is to first work on your customer experience, partly by polishing your offerings and learning how to connect emphatically with distressed customers. Knowing when and how to ask for feedback will also boost your odds of getting quality reviews.

Name, Address, and Phone Number (NAP) Citations

Google and other search engines use NAP citations to confirm that your business information is correct. When these citations appear in various places across the internet; Google will confirm and verify your business info. So, having consistent NAPs on several reputed websites will make your WordPress website more trustworthy and visible to prospects and customers.

Other Local SEO Factors to Consider

Besides focusing on GMB profiles, online reviews, and NAP citations, you also want to focus on local keyword research, content strategy, and link building. Typically, all the other aspects of SEO will apply, and you may need to break them down into on-page and off-page SEO.

Using relevant images and videos and creating valuable content for local users is a great way to attract their attention. You will also have to prioritize site experience by working on-site speed and navigation. Additionally, optimize your site for mobile to boost conversion and retention.

And regardless of the business type, you can choose to go creative by leveraging the power of local SEO WP plugins. Some of these plugins will help you implement schema and structured data on your WordPress site.

Final Thoughts

In today’s digital world, businesses need to evolve and keep up to pace with current market trends. The high level of competition has seen several businesses look for ways to safeguard their competitive advantage. For many, enhancing their Local SEO strategies has helped drive traffic in their region, boosting conversion and revenue.

So to succeed in local SEO, you want to mix and match the strategies we’ve highlighted above until you find what works best for your WordPress Website. But first, work on your GMB profile, manage your online reviews, and ensure consistency with your NAP citations.

Value of Image To Find a Product Online

May 24, 2022/in Marketing/by Ninja Team

We all use Google daily to find out what’s happening in the world. We also scroll to find new products we want to buy or news about an expected movie. We touch-type in so several searches each day to know about what we see or hear.

In this busy world, we often see things that we want to buy. Assume yourself in a restaurant where the person sitting next to your friend is wearing a COOL headband. You take your phone out of your pocket and turn it to search Google to buy that headband.

What will you type exactly? Any ideas? While you are typing soggy words on the search bar, the person left the restaurant. Now, what would you do?

Here is a Solution! – Search By Image

Now, don’t you think it would be pretty easy to take a shot of that headband and drop it off in the search bar, and Google will show you similar results? Well, that is probably easy if you use the new technology that is reverse image search! With this search by image technique, you don’t need to type anything. Just take a shot, and drop it off. The tools will search for you on search engines.

This technique is pretty impressive, too. Reverse photo lookup tools use the CBIR systems and AI to search the Internet for your image! Whether it is a cup of coffee, a movie, a bag, or any other product. Just by using a particular picture, you can have similar results.

Conduct Image Search: Using Pictures Instead of Words

Many tools and search engines offer you to conduct a photo search on the phone and any device. Yet, we suggest you hold the hand of third-party tools because they are free of cost, easy to use, and handy. We have explained what the search by image technique is about; it is time to know how to utilize it. For this, we have tried many tools out there on the web and jotted down the steps involved below. So, without rushing or overlooking the process, we want you to take a look at the steps:

First, access a reliable tool using your favourite browser. You have to search for a search by image tool on your browsers. There are many tools, but just for assisting, you can search for: Duplichecker.com.
Once you have access to the platform, drop down your image query in the input bar. You have to drag your image using your local storage or Google Drive and drop it into the given input box.
After that, select the search engine from which you want to grab outputs. If you wish to know about the sites selling that headband on Google, then tap on Google.
Lastly, hit the SEARCH button, and the tool will serve you with a bunch of accurate results.

Add Your Images to Search anything: Top Tools Can Help You Out!

So, now, you might know the value of images in the new world of technology. At your one shot and click, the data you want to obtain will come out for you. Then, be sure to check out product retouching services to gain your desired product shots for your own online business.

So, let’s know what tool you can utilize to conduct image search, either on your phone or laptop. Below, we have compiled a list of luxury-grade online web tools helping you to search by image in one go!

Duplichecker.com

Duplichecker is serving billions of users worldwide. Not only does it offer you the free utility of reverse image search. Besides, also providing you with a complete bunch of SEO tools that will make your life easy and comfortable.

The reverse image search tool by Duplichecker comes in with advanced features and AI (artificial intelligence). It is a photo search tool that helps to perform an online images search process to find similar and relevant images through the internet. You can have the best fit matched picture searching aid with this reverse photo search tool.

SmallSEOTools

If we talk about the best tools that offer free-of-cost facilities to conduct image searches, it is impossible to forget SmallSEOTools. This platform is an old and brilliant reverse image search engine that not only fetches results from Google.

But also grab results from other leading search engines such as Bing, Yahoo, Yandex, etc. The best thing is you can utilize this tool without paying any hidden charges or getting yourself registered.

TinEye

Last but not least! TinEye is an excellent, reputable, widely used, and luxurious search by image tool. It offers all the features that a user desires. It has a clean, friendly, and neat interface that makes your searching fantastic. Besides, we want you to know that TinEye doesn’t offer a free version or package. You have to get registered as a pro member then you can avail these advanced options!

So, this is how you can use an image to find anything on the web in less than a minute!

Guidelines for sponsors and guest bloggers

September 14, 2021/in Marketing/by Ninja Team

Contributions to the Ninja Team blog are welcome!

This blog aims to share tips and tricks, methods, and frameworks, especially among WordPress users and developers.

If you’re wondering how best to contribute to this blog, make sure to reach the right Google form and give us more details.

We no longer reply to direct guest post proposals.

With all that said, I’m so thankful that you stopped by and, please locate yourself among what we have to offer.

Paid listing

We accept sponsored content like tutorials and comparison posts.

Here are some sample listings:

Product listing: Best chatbots for WordPress
Guest post: How to customize Germanized email templates

When it comes to a paid listing, we offer one of two entries:

Software product listing in an existing article: $100 – $400 including one do-follow link
Full guest post mentioning the software product you would like to promote: $250 including one do-follow link

A sponsored article could be a tutorial, comparison post, listicle, or feature highlight that mentions your product or service.

Please consider your product and resources, and let us know which one you want to go for. Please use the form below.

I want a paid listing

Paid link insertion

Buying a do-follow link is possible, however, we take special care of what we refer to.

Bear in mind that at minimum, your URL should have these qualities:

It’s a useful piece of content that is highly related to WordPress, web design, or e-commerce
It’s from an established website with an above-average domain authority

Please note that we reserve the right to review the URL, might well refuse it if we find it inappropriate.

Pricing per link insertion ranges from $100 to $300 depending on the desired article and the position within the article.

I want a paid link insertion

Free guest posting

We welcome ambitious writers who have a passion for the web development field.

If you actually do a little research about the topics on this site, then there’s a chance we could work together.

Here are some sample articles:

Requirements:

Useful and unique content
Approx. 1,000 words or more
Must include at least 5 screenshots

Your benefits:

One no-follow link in your author bio.
We might offer you one do-follow link if these two conditions are met: 1) The URL is a useful technical article that helps the audience learn more on the tech side of the article’s topic; and 2) Your article has generally high writing standards.
We will include your guest post in our newsletters if it benefits our subscribers.
We can share the links from your blog or product page to help spread the word.

Ecommerce Marketing: 6 Strategies You Should Be Armed With

July 5, 2021/in Marketing/by Ninja Team

The eCommerce business has never been smooth. It has drawbacks that prevent business owners from the steady growth of sales. The absence of sales leads to a decrease in revenue growth.

Eventually, eCommerce website owners conclude that they must either stop their business or search for solutions on how to save it.

The main issues that eCommerce website owners face are lack of traffic and lack of eCommerce marketing strategies that would help improve the level of conversions.

In this guide, you will find out 6 eCommerce marketing strategies that will help you with your eCommerce website progress.

Let’s start!

Ecommerce Marketing Basics

If you decide to launch an eCommerce store with an ecommerce website builder and sell some products, you will need to know the basics of eCommerce marketing.

Ecommerce marketing involves both inbound and outbound marketing strategies that aim to promote products you’re promoting. Inbound strategies stand for improving the performance of your eCommerce website and attracting potential customers organically.

Outbound strategies revolve around print advertising, billboards, taking participation at conferences, webinars, etc.

As you can see, eCommerce marketing strategies are the same as general strategies marketers apply in practice. Since outbound strategies have less impact on attracting potential leads through traffic, the rest of the information will be devoted to inbound (digital) eCommerce marketing strategies.

Keep on reading!

1. Content Marketing

You’ve heard the statement “content is king” – this is for a good reason. Content marketing helps you introduce your product/service to your target audience in a more friendly manner.

Sounds pretty easy, right?

Yes, if you create educational content that aims to help your target audience and solve the issues people have.

A brand with a big name Gillette creates educational niche-related content. For example, you can find a tutorial on how to shave a face.

You can see that the content creator promotes Gillette’s shaving foam right in the post. Pay attention to the fact that this kind of promotion looks very genuine. In other words, the idea of this piece of content is to explain to potential customers how to shave a face in the first place.

You can take the same approach for your eCommerce website. And here is what you should do:

Explore topics that have search traffic potential

When it comes to creating content for an eCommerce website, content creators try to cover topics that have nothing in common with their target audience. They want to drive more traffic to their sites ASAP. However, a “spike of hope” (a rapid bounce of traffic) changes with a “flatline of nope” (a drop of traffic):

Source

As you have already guessed, you should target the topics related to your audience.

You can explore these topics using Google Keyword Planner tool. However, if you want to get more topic ideas with additional SEO metrics included, you should play with Keywords Explorer tool from Ahrefs.

By reviewing the report called “Phrase match” you will be able to find phrase keyword ideas for your content. What’s more important, you can narrow down the results. Apply a few filters like “Keyword Difficulty” and “Search Volume.”

The final step is to brainstorm topics for your content taking into consideration your findings.

Other than that, make sure you create various types of content and mix it with visual elements.

Focus your efforts on creating YouTube video content

Above mentioned brand Gillette owns a YouTube channel with 158K subscribers.

It ranks for niche-related target keywords.

Another benefit that you can get by running a YouTube channel is an opportunity to promote your products and website.

First things first, you should create high-quality video content. For this, you will need to use specialized tools for mastering video, like a free online video maker tool from Visme.

Among other things, you should pay attention to video and audio quality. Follow your video schedule. And solve your target audience’s issues.

2. Email Marketing

What is the first stage of any email marketing campaign?

The first stage is creating an email list. Afterwards, you start working with this email list and drive traffic to your eCommerce website.

However, it isn’t as easy to grow your email list. You need to nudge the visitors of your eCommerce website to get them subscribed. How to do this?

You can offer something in return. For example, discounts, SWAG, free content, etc. When your email list starts growing you should take care of creating an onboarding sequence. It will help you get your subscribers interested in your eCommerce site. Engage with people and you will see that they will return to your website and convert into paid customers.

3. Social Advertising

If you happen to sell niche products on your eCommerce site, you should use social advertising practically. This way of promoting your products is very lucrative. It doesn’t require you to invest big money and it allows you to measure return on ad spend without any problems.

Also, you will be able to control how you spend your money on social ads. You can do this by monitoring the number of sales you get. Thus, if the number of sales doesn’t satisfy your expectations, you can stop investing money in ads.

Where can you run social ads?

Facebook

Practice shows that Facebook is the first place to go where businesses run their advertising. There are plenty of tutorials on how to run Facebook that you can find on the web.

To summarize, you have to follow these pieces of advice:

Take care of installing conversion tracking pixel
Use ads as the tool to communicate a brand story
Explore new customers with a lookalike audiences
Amplify existing customer relationships with custom audiences
Apply dynamic and multi-product ads
Launch general retargeting campaigns

Instagram

To succeed with advertising on Instagram you should run experiments. It means you should determine which ad would work for your eCommerce website better by creating A/B testing advertising campaigns.

If you want to have more chances to get lucky with the ads on Instagram, follow these four tips:

Include visual elements (video or image)
Don’t neglect of placing ads in stories and feed
Use location targeting by showing certain products across specific regions
Add a question to the ad copy

4. Google Advertising

Lots of eCommerce website owners prefer to get their products shown on the first page of Google by using advertising. If you can’t wait to get tons of traffic to your eCommerce website fast, you should stick to Google ads.

Google advertising isn’t free of charge. So, you must be sure that your budget can allow you to pay extra money for the ads.

There are three main types of Google ads:

Google shopping ads

You can see this type of advertising displayed on Google in the following way.

Google shopping ads are pretty compelling because they can be displayed above organic results for commercial inquiries. Plus, they can include images.

Display retargeting

If you want to target those people who have visited your eCommerce website but left it for some reason, you should use retargeting.

Retargeting aims to remind your potential customers about your eCommerce website convincing them to visit it again and buy from you.

How does it work?

There is a pixel code that you must install on your eCommerce site. The purpose of this code is to let Google know when anyone visits your website. And when the person visits other eCommerce websites displayed by Google advertising, Google will retarget this person to your ad.

Search advertising

One of the most common types of advertising on Google is search ads. To make your products shown using this form of advertising, you should explore target keywords first of all.

You might wonder how you can identify the keywords that would be related to your target audience?

Fortunately, you don’t need to reinvent the wheel. You need to discover the keywords that your main competitors bid on. These keywords will work for you a hundred percent. Keep in mind that your competitors wouldn’t invest their money in targeting those keywords that don’t sell.

To explore these keywords you can use a report called “PPC keywords” available in Content Explorer tool from Ahrefs.

Along with the keywords, you will get the information on what landing pages get the most traffic and what ad copy has been used.

5. Affiliate Marketing

Affiliate marketing is widely used by many eCommerce websites that move their business in B2B and B2C directions. This activity shows pretty good results and these companies earn solid money with this type of marketing.

Affiliate marketing is based on building cooperation with other people. These people must promote your products, pushing your potential customers to buy them. Your part of the partnership is to pay commission in return.

Let’s take a look at the way affiliate marketing would work for your eCommerce website.

Your partners promote your site or products you sell
Potential customers click an affiliate link and visit your website (buy products)
Pixel code tracks the fact of product buying
You have to pay commission to your partners

Not bad, right?

The only issue that might occur is the absence of potential partners you could deal with. How to find them?

With the help of Google, you will be able to find a bunch of partners. Type this search command:

“top {your niche} bloggers/influencers”

This search command will help you find a variety of curated lists full of potential candidates you could build a partnership with.

Now, you will have to connect with these influencers and incline them to build an affiliate marketing partnership with you.

Follow these pieces of advice:

a) Make sure your product deserves to be promoted by these influencers (it must be super-good)
b) Promotion shouldn’t be difficult for your partners
c) Your commission must be generous

The core principle of affiliate marketing is to build relationships that would be beneficial for both parties. Therefore, you should be loyal to your affiliate partners and they will help you double your sales. Eventually, you will have an opportunity to focus on generating revenue while your partners will take care of driving more customers to you.

6. SEO

Finally, one of the most important strategies for your eCommerce website is SEO. Why do you need to optimize your eCommerce website?

With the help of optimization, your eCommerce website landing pages will rank high on Google and you will be able to generate more traffic. This traffic will convert into direct sales.

Search engine optimization of your eCommerce website starts with keyword research. You must explore what search queries your potential customers type on Google.

Also, pay attention to what search intent stands behind the queries your audience uses. It must align with your product/category pages. The last two directions optimization moves on are on-page and off-page SEO.

On-page SEO is all about optimizing on-site elements. Off-page SEO requires building backlinks for your pages.

To Sum Up

Ecommerce marketing is a powerful tool to generate sales on your eCommerce website.

You have just got familiar with the six advanced eCommerce marketing strategies. Each of these strategies has its benefits. But you should choose a few of them to be focused on at the beginning of your eCommerce business journey.

You might wonder which strategy to choose for yourself.

Your target audience can help you with this. Ask yourself “who are the people I am selling my product to?” and “where can I find my leads?” – the answers to the questions let you know which strategy to take.

If you know more cool eCommerce marketing strategies, feel free to share them in the comments.

Guest Author

Sergey Aliokhin is a Marketing Specialist at Visme. When not at work, he likes to spend his time with family, read books on science-fiction, practise playing the bass, and visit the gym.

10+ Great Examples of WooCommerce Shop Page

July 5, 2021/in Marketing, WooCommerce, WordPress Plugins/by Joey

Are you starting your own business but don’t know how to maximize your resources to expand it? If yes, you might feel ecstatic to know that your business’ growth lies on the tip of your fingers. Using the internet, you can attract numerous customers all over the world.

To introduce your products or services, you can create your store’s website using WooCommerce. It offers a vast array of templates that you can use to create beautiful websites. If you do not have much time to do this, you can avail yourself of the custom writing services provided by Edujungles.com. They can work on the designs, posts, and captions that will entice your viewers to buy. If you need some references on some of the best e-commerce sites, check the samples below.

Joco Cups

One of the stunning WordPress online stores is Joco Cups. Its minimalist and neutral theme encourages more people to choose simplicity. This shop is for people who are avoiding the hazards of plastics in their bodies and the environment. They are selling glass cups made for coffee lovers. Because some prefer their coffee hot, the cups come with rubber sleeves and a cover, which are sold separately.

Active plugins:

Afterpay Gateway for WooCommerce
Flying Pages by WP Speed Matters
WooCommerce Variation Swatches and Photos

Zoya’s Pantry

Pantry shop page by WooCommerce

Another healthy and organic online store is Zoya’s Pantry. Their website is exceptionally designed, from the vibrant color palette to the moving avocado icon on the window tab. Also, they used well-curated photos and adorable animations to entice their buyers. Their webpage layout is just a preview of the experience they will have with their shopping and purchase. Because they offer a wide range of organic products, no one will leave with an empty cart.

Active plugins:

Perfect Brands for WooCommerce
YITH WooCommerce Wishlist
Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro
Discount Rules and Dynamic Pricing
WooCommerce Gateway PayPal Express Checkout
Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin

Bram

Based in Barcelona, Bram is an accessories brand focused on selling handcrafted leather wallets. The website highlights their products through mosaic tiles of the wallets contrasted by earth-tone backgrounds. Their online store is one of the WooCommerce website examples that feature their filter effects.

You will see a transition of the images on all the item’s available colors. Also, you can use another cool feature they have on their website. It is where you drag the arrow from left to right to see how the wallet looks with or without contents inside.

GARAGE BEER CO.

Another Barcelona-based company is GARAGE BEER CO., which is a beer factory. Their website sports a black background highlighting their metallic and colorful beer cans placed in a grid layout.

Its simplicity and “dark mode” draw the viewer’s attention more to the product.

Another vital element to note is the shopping cart found on the top right corner of the site. Every time they add an item, the total amount is shown on the icon. It helps the buyers know what they have placed on the cart and how much they have to pay.

Van Hecke Chocolates

Chocolate Van Hecke has been in the business since 1937. It was established by a family of chocolatiers in Belgium and had been selling high-quality chocolates ever since. As you visit their website, you will notice that it is a WooCommerce WordPress plugin. It means that they optimized the tools in WordPress to create their brown-themed website. One of the highlights of their page is its simplicity, especially as you browse their products. When you hover over each item, the ingredients list and possible allergen information are specified to help the consumers make an informed decision.

NATIF

Founded by designer Annamaria Mikulik, NATIF is a design studio creating everlasting, minimalist jewelry pieces.

Their products are inspired by timelessness, and it is reflected in their website’s style as well. Its product catalog shows the products under a white background, showing an overall minimalist look. Besides its clean layout, it is customer-friendly because it allows one to zoom in and get a clearer view of the jewelry.

Doucal’s

Initially called Ducale, Doucal’s is a luxury and artisanal shoe brand. Its name reflected the aspirations of an Italian man who appreciated the style and quality of British footwear. Because of this, their web design also shows a mixture of bold and modern styles. The photos used are large but are focused on showcasing the shoes. It also used a combination of serif and sans serif fonts that represent the products’ diversity.

Veer

Have you ever hoped that a stroller can be easier to use even with heavy loads? One of the founders’ ideas came from families struggling to go up and down with their strollers. Then, they developed a hybrid of a stroller and a wagon, which they called Veer Cruiser. As the first of its kind, this innovative product is displayed on their website to gather interested parents. On their page, you can see the product in different variants and uses.

Mike’s Organic Delivery

Now that many people are becoming concerned about what they eat, organic food is on demand. One related business is Mike’s Organics, which provides food delivery services every week. Based in the U.S., they offer sustainable and delicious food that you can browse on their website. As you visit their page, you will notice the charming illustrations together with product photos. They also include the ingredients used for the customer’s information.

Minipop

If you are looking for a cute WooCommerce store, Minipop‘s website is a great example. Minipop sells vegan bags and zero-waste accessories, so their site’s design is fitting. They used a blue and pink color scheme and cute fonts that are enticing to see.

On the page of this French brand, you can also browse their eco-friendly products made from natural materials. Moreover, their wide range of sustainable alternatives is a one-stop-shop for their going green buyers.

Strandberg Guitars

As soon as you open the Strandberg Guitars‘ site, you will see a visually striking video of their guitars. It also features a gallery of all their incredible guitars. They are sorted according to their type and product line for the buyer’s convenience. This Swedish company’s website’s minimal design enables people to focus on the beauty of their guitars instead.

Active plugins:

WooCommerce Products Compare
Klaviyo – Enhanced customer experience
UberMenu – WordPress Mega Menu Plugin
Aelia Currency Switcher for WooCommerce

Chuckling Goat

Chuckling Goat is a company that sells kefir, a potent probiotic drink. Their products are handmade on their family goat farm located in the United Kingdom. Their products are suitable for people who may be prone to IBS, anxiety, depression, obesity, arthritis, diabetes, eczema, psoriasis, dermatitis, rosacea, acne, and allergies.

On their website, you can ask questions through their live chat from 8:00 am to 8:00 pm. They also have articles that give more information about their company and products.

Henry J Socks

Henry J is a company that sells novelty socks and boxers for men. They use bold color profiles and captivating patterns that are not common in the market.

What is interesting about this company is that it offers sock subscriptions. Yes, you might have heard of magazine or app subscriptions but not yet for socks. It allows consumers to feel excited about what new design they will receive from them. Also, it shows how their team is committed to coming up with new patterns for their clients.

Over to You

In conclusion, the Elementor examples shown above are some of the e-commerce pages that can inspire your shop’s design. There are several templates available online if you use WooCommerce. But before you start, it would be best to think about its theme and overall appearance first. At the end of the day, your website can speak for your products even without an actual salesperson.

How to use Growmatik to run cross-channel marketing automation for WooCommerce

June 8, 2021/in Marketing, Tutorials, WordPress Tips & Tricks/by Ninja Team

The secret to effective marketing automation lies in the customer journey, not in individual channels. Simply put, a journey involves at least two touch points across various channels. The main drawbacks of single-channel solutions is that they only cover one touchpoint and tend not to be integrated with other solutions. This results in contradictory, ineffective personalizations, like receiving a remarketing ad for a product even after you’ve already bought it! To avoid this kind of slip-up, marketers must take a cross-channel approach to marketing automation that courts customers in a systematic effort across various touchpoints.

In this article, we’ll discuss how to develop complete cross-channel marketing automations for WooCommerce using Growmatik.

The case for cross-channel marketing automation

If you’re looking to improve your automations, consider the following changes: go from single-channel to multi-channel, from fragmented to harmonized and from one-time-only to consistent. These shifts in approach make all the difference for your customers. It helps them feel seen and catered to in a highly competitive market saturated with generic marketing materials. What does each of these changes achieve?

Multi-channel

Working across multiple channels lets you collect information about your customer from a variety of sources, helping you to develop a greater understanding of their wants, needs and habits. This means being able to provide them with relevant content, like personalized marketing emails connected to their browsing history on your website.

Harmonized

Using a single, unified automation tool means being able to design and execute materials across channels as diverse as website, emails, SMS and more, so that customers are consistently marketed to at every step of their journey. Targeting a cart abandoner? A harmonized solution lets you send a follow-up email, craft a personalized homepage, provide exclusive discounts and more to convince them to carry out that purchase.

Consistent

Your relationship with any customer will change over time, and your strategy has to develop as well. Advanced triggering criteria will help you support your customer every step of the way, whether your focus is acquisition or retention. Got a new visitor? Offer him a “subscribe” pop up with a freebie, then a welcome email, an exclusive discount and, a few days later, a follow-up email to keep him engaged.

Now let’s dive into the 3 key steps behind cross-channel marketing for WooCommerce!

1- Cross channel data collection

Marketing is all about being relevant, not simply grabbing attention. To make a sales pitch with true relevancy, our focus has to shift from the product to the customer. What are their needs, habits, problems and concerns, and how can we conduct marketing campaigns that address them directly?

But few customers directly communicate their needs to the brands the shop with. Instead, you’ve got to collect that information at every touchpoint of interaction between your brand and your customers. Every time a customer navigates to your landing page, browses through your blog or interacts with emails or pop ups, they tell you more about what kind of customer they are. Their shopping history, how they respond to emails and what kind of offers they respond to will inform you even better about their needs and habits.

To achieve true personalization, our job as marketers is to gather the clues our customers leave at every point of interaction, analyze them and use them to design truly relevant marketing campaigns.

Here’s a comprehensive list of the kind of information you should look for to power your marketing campaigns:

Referral details

Website activity

Email activity

Shopping activity

– Referring location

– Referring source website or campaign

– Visiting time of the day
– Top weekday activity

– Device and browser used

– Landing exit pages

– First and last visit dates

– Total number of visits

– Total number of viewed pages

– Visited pages

– Average time spent per visit

– Total time spent on website

– Total number of campaigns sent

– Date of last opened and clicked emails

– Number of opened, unopened, clicked and unclicked campaigns

– Last opened and clicked on email

– Average days before converting (subscribing, first purchase)

– Purchase frequency

– Product category

– Top purchased item

– Abandoned cart

– Total number of orders, purchased items and order value

– Number of coupons used

– First and last order dates

We can gather this information from different channels. Unfortunately, using different marketing tools or plugins for each touchpoint will make it difficult to compile all of this disparate data and turn it into actionable conclusions. Instead, it’s best to opt for one cross-channel solution that will allow you to collect each piece of the puzzle and analyze the data as a whole. The most effective options will also have the capability to craft behavioral segments and personalized automations for each segment, as well as monitor how well the automations perform.

Growmatik is one of the best cross-channel softwares to help you collect and use information about your customers. Growmatik creates user profiles for each new visitor to your website and builds these profiles over time based on user behavior at touchpoints from emails to popups. From the People section, you’ll be able to work with 50+ behavioral filters to help you craft effective segments, no matter how simple or complex.

2- Craft the right customer segmentation

Once we’ve collected enough data, the next step is dividing our customer base into groups depending on their characteristics or behavior. You’ll want to focus on segmentation as it directly relates to customer value. Some strategies for segmentation include defining your ideal customer and deciding if order size or number of orders is more important. You can also choose to target a specific country or region and decide how often you want your customers to visit your site.

One key way that a lot of e-commerce businesses measure customer value is via RFM values (recency, frequency and monetary). Growmatik allows you to segment your customers based on RFM values via filters in the People section. This in turn makes it possible for you to craft custom campaigns, such as VIP exclusive offers, that will boost customer activity even more:

If certain customers do not meet your RFM expectations, you can target them using relative time selectors (like ‘not on’ and ‘more than’) and serve them a reactivation campaign to boost their engagement.

Two key—and often neglected—elements you can use when creating segments. The first involves leading/lagging segmentation and the second has to do with the quality of segments. Fortunately, cross-channel marketing automation covers both leading and lagging segmentation, allowing you to provide holistic support at any point in the customer journey. Let’s quickly define these two categories of segmentation:

● Lagging segmentation involves any activity in the past. With lagging segmentation you analyze customer behavior over their lifetime by looking at metrics like shopping history, on-site activity, or options like last visit date, last purchase date & count, number of campaigns sent. You can then design and execute specific campaigns with these in mind.

● Leading segmentation involves any present or future activity. With leading segmentation, you can customize user experience from the very first interaction, such as a new visitor navigating to your site. Key metrics in this form of segmentation include referring location & timezone, referring website source, referring device, first landing page and similar details.

Any marketing automation tool you choose should be able to cover both bases. Growmatik’s automation dashboard lets you create personalized automations for any step in the customer’s journey. One way to greet brand new visitors, for example, is to include their location in the hero section, or add a welcome message based on their local time zone.

3- Build raft cross-channel automations

For anyone practicing WooCommerce marketing automation at scale, this is one of the most difficult parts of the process—and perhaps the most important. Before you move on to this step, it is vital that you have researched your website funnels, created a comprehensive profile for your ideal customer, and defined your key customer segments. Once you have, you can craft customized campaigns to target each segment, depending on their status, need and preferences. Your best friend in this process will be a comprehensive cross-channel software capable of organizing, serving and monitoring a variety of automations from a single dashboard. A software like Growmatik!

Next, let’s dive into how to create cross-channel automations in Growmatik! No time to waste!

Automation Step 1- Set your segments

From Gowmatik’s People section, craft your segments by defining a variety of personal or behavioral attributes or by creating groups of attributes. You’ll have over 50 filters in six different categories to experiment with. The six categories include: personal details, referral details, site activity, email activity, shopping activity and custom attributes.

To get started, select a user type and add or modify your filters, using as many filters as you wish. Each filter comes with a custom set of options to further refine your segmentation.

Growmatik also offers a number of pre-made custom segments via the sidebar. These include common segmentation options such as new leads or VIP customers to help you save time. Be sure to check the filters and ensure they line up with your marketing strategy. Once you’ve started experimenting with the filtering options for your segments, you’ll be able to monitor the results via the user table, which will provide you with information such as user name, country, last visit and more.

Automation step 2- Target each segment with custom-made automations

Each segment’s specifications will help you decide which personalizations and channels to use to target them. Growmatik automations all use the familiar “IF … THEN” structure, and each comes with the following:

Defining Condition(s)

This defines the subject of your automation. Generally this involves a group of people with one or more of the attributes in Table 1.

Defining Action(s)

Once the set condition is met, an action is triggered. Potential actions include:

- - Showing a popup,
  - Personalizing a webpage
  - Sending an email

…and more!

To make more complicated automations, simply define a chain of conditions and actions. This could involve targeting users living in a specific country or searching for a specific product, or users who have opened a certain number of emails over their lifetime.

The simplest option is to assign any automation to a segment by selecting the Automate Section option on the People page in Growmatik. You can execute these automations at any touchpoint simply by selecting the relevant action(s), such as email, webpage, popups and more:

The capacity to create multi-step automations is a vital feature of any holistic cross-channel marketing automation platform.

Automation step 3 – Craft customized content for marketing campaigns

Targets are locked, guns are drawn…but where’s your ammo? The next step in the process is creating the content that makes up your personalized campaigns. But remember, it pays to be picky about this content! You’ll need custom-made materials rather than generic content to snag new customers.

Personalize visual content as needed

Each automation tool will offer different options for personalization. Growmatik comes complete with a special visual interface for web page personalization. This tool will help you edit your page content from the frontend, no coding necessary! This intuitive interface allows you to drag and drop new elements such as buttons, product and blog lists, text, image and video from the elements library.

Once you choose “page personalize” as your action, you’ll need to select a page to personalize. You’ll then be taken to the personalizer environment where you can make the changes you need.

Try dynamic keywords

With Growmatik, you can create custom emails, landing pages and personalized popups for WordPress. To achieve this, the software offers a variety of dynamic keywords to help you personalize your textual content across each channel. Here are the categories of keyword to choose from:

- - General info keywords such as date, daytime, weekday, month
  - Referral details keywords such as UTM parameters in the URL
  - Personal info keywords such as name, city, country
  - Behavioral info keywords such as user’s time spent on the website, number of viewed pages, number of clicked and opened emails
  - Shopping info keywords such as first and last purchase dates, number of purchases and orders, total order value

Add custom product or blog lists to your emails and web pages

Using your customer’s shopping or browsing history, you can add personalized product or blog lists to your marketing materials. In Growmatik, this could mean lists containing any of the following: related products, product categories, abandoned items, related upsells, related cross-sells, related discounted items.

With your user’s reading history, you can do the same by providing suggested blog posts or blog lists via web pages or emails.

Use your popups and emails to serve exclusive offers

The goal of personalized marketing materials is to make your user feel seen and appreciated. To trigger this positive bias, offer exclusive deals to your customers at key moments and touchpoints. For new subscribers, for example, you can send an exclusive coupon for their first purchase a few days after they’ve subscribed.

Growmatik is the perfect tool to craft functional coupons to embed in pop ups and emails. Define the coupon settings and the software will generate a functional code to be served to the user in the page frontend.

Wrapping Up…

In this article, we’ve covered all the bases of cross-channel marketing automation: the theory behind it, the advantages it presents over single-channel automation and how to use it to boost efficiency, customer engagement and overall growth. We also went over the 3 key steps in any effective automation strategy: collecting user data, crafting user segments and developing custom automations.

Although setting up basic marketing automations doesn’t need to eat up all of your time, it may be necessary to invest time and resources to get actionable observations about user behavior. Once you’ve built your automation foundation, however, each new iteration will be more and more streamlined and much faster. As you develop your system, you’ll come to understand what’s missing, what touchpoints are most important and how to leverage personalization to engage customers and convert leads. Most important of all, you should recognize that marketing automation is ultimately a long term strategy and requires continuity, patience and dedication to reach its full potential.

Types Of SMS Marketing Campaigns

1. Promotional Campaigns

2. Transactional Campaigns

Uses Of SMS Marketing Strategies

Advantages Of SMS Marketing

1. It’s Fast And Efficient

2. High Response Rates

3. Enhances Customer Loyalty

4. Complements Other Marketing Channels

5. Boosts Your Revenue

Steps To Launch An SMS Marketing Campaign For First-Time Marketers

1. Choose The Right Text Messaging Software

2. Test The Software

3. Collect And Add Phone Numbers Of Customers Or Potential Clients To The Contact List

4. Research And Understand Your Customers’ Needs

5. Consider Timing When Sending Text Messages

6. Include Clickable In-Text Call To Action Links

7. Follow Up

Conclusion

Why Are Abandoned Cart Emails Important?

How to Send WooCommerce Abandoned Cart Emails

Step 1: Install and Activate the Plugin

Step 2: Enable the ‘Enable Tracking’ Feature

Other WooCommerce Cart Abandonment Recovery Plugins To Create Abandoned Cart Emails

1. WooCommerce Abandoned Cart — Lite

2. Retainful

3. YITH WooCommerce Recover Abandoned Cart

4. ELEX WooCommerce Abandoned Cart Recovery

5. ShopMagic Abandoned Carts

Conclusion: How To Create Abandoned Cart Email in WooCommerce

What to begin with?

What to do next

How to progress by yourself

When are you going to get results

Conclusion

1. YayPricing – WooCommerce Dynamic Pricing And Discounts

2. YITH Dynamic Pricing & Discounts for WooCommerce

3. Advanced Dynamic Pricing for WooCommerce

4. Pricing Deals for WooCommerce

Bottom line

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Google My Business Profile

Online Reviews

Name, Address, and Phone Number (NAP) Citations

Other Local SEO Factors to Consider

Final Thoughts

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Suggested topics (Frequently updated)

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Explore topics that have search traffic potential

Focus your efforts on creating YouTube video content

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Facebook

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To Sum Up

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