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Ecommerce Marketing: 6 Strategies You Should Be Armed With

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The eCommerce business has never been smooth. It has drawbacks that prevent business owners from the steady growth of sales. The absence of sales leads to a decrease in revenue growth. 

Eventually, eCommerce website owners conclude that they must either stop their business or search for solutions on how to save it.

The main issues that eCommerce website owners face are lack of traffic and lack of eCommerce marketing strategies that would help improve the level of conversions. 

In this guide, you will find out 6 eCommerce marketing strategies that will help you with your eCommerce website progress. 

Let’s start!

Ecommerce Marketing Basics 

If you decide to launch an eCommerce store with an ecommerce website builder and sell some products, you will need to know the basics of eCommerce marketing. 

Ecommerce marketing involves both inbound and outbound marketing strategies that aim to promote products you’re promoting. Inbound strategies stand for improving the performance of your eCommerce website and attracting potential customers organically. 

Outbound strategies revolve around print advertising, billboards, taking participation at conferences, webinars, etc. 

As you can see, eCommerce marketing strategies are the same as general strategies marketers apply in practice. Since outbound strategies have less impact on attracting potential leads through traffic, the rest of the information will be devoted to inbound (digital) eCommerce marketing strategies. 

Keep on reading!

1. Content Marketing 

You’ve heard the statement “content is king” – this is for a good reason. Content marketing helps you introduce your product/service to your target audience in a more friendly manner. 

Sounds pretty easy, right? 

Yes, if you create educational content that aims to help your target audience and solve the issues people have. 

A brand with a big name Gillette creates educational niche-related content. For example, you can find a tutorial on how to shave a face. 

You can see that the content creator promotes Gillette’s shaving foam right in the post. Pay attention to the fact that this kind of promotion looks very genuine. In other words, the idea of this piece of content is to explain to potential customers how to shave a face in the first place. 

You can take the same approach for your eCommerce website. And here is what you should do:

  • Explore topics that have search traffic potential

When it comes to creating content for an eCommerce website, content creators try to cover topics that have nothing in common with their target audience. They want to drive more traffic to their sites ASAP. However, a “spike of hope” (a rapid bounce of traffic) changes with a “flatline of nope” (a drop of traffic):

Source

 

As you have already guessed, you should target the topics related to your audience. 

You can explore these topics using Google Keyword Planner tool. However, if you want to get more topic ideas with additional SEO metrics included, you should play with Keywords Explorer tool from Ahrefs. 

By reviewing the report called “Phrase match” you will be able to find phrase keyword ideas for your content. What’s more important, you can narrow down the results. Apply a few filters like “Keyword Difficulty” and “Search Volume.” 

The final step is to brainstorm topics for your content taking into consideration your findings. 

Other than that, make sure you create various types of content and mix it with visual elements. 

  • Focus your efforts on creating YouTube video content

Above mentioned brand Gillette owns a YouTube channel with 158K subscribers.

It ranks for niche-related target keywords.

Another benefit that you can get by running a YouTube channel is an opportunity to promote your products and website. 

First things first, you should create high-quality video content. For this, you will need to use specialized tools for mastering video, like a free online video maker tool from Visme.

Among other things, you should pay attention to video and audio quality. Follow your video schedule. And solve your target audience’s issues. 

2. Email Marketing

What is the first stage of any email marketing campaign? 

The first stage is creating an email list. Afterwards, you start working with this email list and drive traffic to your eCommerce website. 

However, it isn’t as easy to grow your email list. You need to nudge the visitors of your eCommerce website to get them subscribed. How to do this?

You can offer something in return. For example, discounts, SWAG, free content, etc. When your email list starts growing you should take care of creating an onboarding sequence. It will help you get your subscribers interested in your eCommerce site. Engage with people and you will see that they will return to your website and convert into paid customers. 

3. Social Advertising

If you happen to sell niche products on your eCommerce site, you should use social advertising practically. This way of promoting your products is very lucrative. It doesn’t require you to invest big money and it allows you to measure return on ad spend without any problems. 

Also, you will be able to control how you spend your money on social ads. You can do this by monitoring the number of sales you get. Thus, if the number of sales doesn’t satisfy your expectations, you can stop investing money in ads. 

Where can you run social ads?

  • Facebook

Practice shows that Facebook is the first place to go where businesses run their advertising. There are plenty of tutorials on how to run Facebook that you can find on the web. 

To summarize, you have to follow these pieces of advice:

  1. Take care of installing conversion tracking pixel
  2. Use ads as the tool to communicate a brand story
  3. Explore new customers with a lookalike audiences
  4. Amplify existing customer relationships with custom audiences
  5. Apply dynamic and multi-product ads
  6. Launch general retargeting campaigns

  • Instagram

To succeed with advertising on Instagram you should run experiments. It means you should determine which ad would work for your eCommerce website better by creating A/B testing advertising campaigns. 

If you want to have more chances to get lucky with the ads on Instagram, follow these four tips:

  1. Include visual elements (video or image)
  2. Don’t neglect of placing ads in stories and feed
  3. Use location targeting by showing certain products across specific regions 
  4. Add a question to the ad copy

4. Google Advertising

Lots of eCommerce website owners prefer to get their products shown on the first page of Google by using advertising. If you can’t wait to get tons of traffic to your eCommerce website fast, you should stick to Google ads. 

Google advertising isn’t free of charge. So, you must be sure that your budget can allow you to pay extra money for the ads. 

There are three main types of Google ads:

  • Google shopping ads

You can see this type of advertising displayed on Google in the following way.

Google shopping ads are pretty compelling because they can be displayed above organic results for commercial inquiries. Plus, they can include images. 

  • Display retargeting

If you want to target those people who have visited your eCommerce website but left it for some reason, you should use retargeting.

Retargeting aims to remind your potential customers about your eCommerce website convincing them to visit it again and buy from you. 

How does it work?

There is a pixel code that you must install on your eCommerce site. The purpose of this code is to let Google know when anyone visits your website. And when the person visits other eCommerce websites displayed by Google advertising, Google will retarget this person to your ad. 

  • Search advertising 

One of the most common types of advertising on Google is search ads. To make your products shown using this form of advertising, you should explore target keywords first of all. 

You might wonder how you can identify the keywords that would be related to your target audience?

Fortunately, you don’t need to reinvent the wheel. You need to discover the keywords that your main competitors bid on. These keywords will work for you a hundred percent. Keep in mind that your competitors wouldn’t invest their money in targeting those keywords that don’t sell. 

To explore these keywords you can use a report called “PPC keywords” available in Content Explorer tool from Ahrefs. 

Along with the keywords, you will get the information on what landing pages get the most traffic and what ad copy has been used.

5. Affiliate Marketing

Affiliate marketing is widely used by many eCommerce websites that move their business in B2B and B2C directions. This activity shows pretty good results and these companies earn solid money with this type of marketing. 

Affiliate marketing is based on building cooperation with other people. These people must promote your products, pushing your potential customers to buy them. Your part of the partnership is to pay commission in return. 

Let’s take a look at the way affiliate marketing would work for your eCommerce website.

  1. Your partners promote your site or products you sell
  2. Potential customers click an affiliate link and visit your website (buy products)
  3. Pixel code tracks the fact of product buying
  4. You have to pay commission to your partners

Not bad, right?

The only issue that might occur is the absence of potential partners you could deal with. How to find them?

With the help of Google, you will be able to find a bunch of partners. Type this search command:

“top {your niche} bloggers/influencers” 

This search command will help you find a variety of curated lists full of potential candidates you could build a partnership with. 

Now, you will have to connect with these influencers and incline them to build an affiliate marketing partnership with you. 

Follow these pieces of advice:

  1. a) Make sure your product deserves to be promoted by these influencers (it must be super-good) 
  2. b) Promotion shouldn’t be difficult for your partners
  3. c) Your commission must be generous

The core principle of affiliate marketing is to build relationships that would be beneficial for both parties. Therefore, you should be loyal to your affiliate partners and they will help you double your sales. Eventually, you will have an opportunity to focus on generating revenue while your partners will take care of driving more customers to you.

6. SEO

Finally, one of the most important strategies for your eCommerce website is SEO. Why do you need to optimize your eCommerce website?

With the help of optimization, your eCommerce website landing pages will rank high on Google and you will be able to generate more traffic. This traffic will convert into direct sales. 

Search engine optimization of your eCommerce website starts with keyword research. You must explore what search queries your potential customers type on Google. 

Also, pay attention to what search intent stands behind the queries your audience uses. It must align with your product/category pages. The last two directions optimization moves on are on-page and off-page SEO.  

On-page SEO is all about optimizing on-site elements. Off-page SEO requires building backlinks for your pages. 

To Sum Up

Ecommerce marketing is a powerful tool to generate sales on your eCommerce website. 

You have just got familiar with the six advanced eCommerce marketing strategies. Each of these strategies has its benefits. But you should choose a few of them to be focused on at the beginning of your eCommerce business journey. 

You might wonder which strategy to choose for yourself. 

Your target audience can help you with this. Ask yourself “who are the people I am selling my product to?” and “where can I find my leads?” – the answers to the questions let you know which strategy to take. 

If you know more cool eCommerce marketing strategies, feel free to share them in the comments. 

 

Guest Author

Sergey Aliokhin is a Marketing Specialist at Visme. When not at work, he likes to spend his time with family, read books on science-fiction, practise playing the bass, and visit the gym.

 

9 Email Marketing Types to Monetize Your Audience

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Email marketing might seem a relatively old-fashioned method of marketing your business these days with new kids on the block like Instagram and TikTok often being touted as the best way to advertise brands and make online sales in the modern market.

However, taking a look at the current statistics still says otherwise with email-based transactions being over three times more profitable than paid advertisements and boasting forty times the conversion rates of social media outlets.

There’s a much greater potential for creating more personal and trusting relationships developed over time with email subscribers, which in turn correlates with higher conversion rates and all-importantly, more profitable transactions. By boosting things such as brand awareness, driving traffic to your website and also generating direct sales, marketing your business via email is a highly effective method of monetizing it. The latest studies show that over half of the adult population worldwide are subscribers to at the very least one email newsletter which is a huge pool of potential customers to target.

So how should you go about drawing them in? Here’s the fun part. If you plan well from the outset, emailing your potential customers can become a totally automated process so you can literally sit back and watch the purchases come rolling in.

There are various different types of email to familiarize yourself with first such as broadcasts which are one-off pieces such as a tailored welcome letter. Then there are the autoresponders or drip-sequence types which consist of a pre-scheduled calendar of multiple emails due to being released over a set period of time. You can also play with triggered emails which as the name suggests, are pre-composed emails triggered to be sent after the subscriber takes a certain action. As simple as it is to send these types of emails out to your mailing list at the merest click of a button, however, it is important to consider exactly what that email contains if you want it to have any pulling power in terms of making sales. With that in mind, here are my top nine email marketing tips:

1. Sell Your Own Product or Service

Firstly, know what you want to sell. This may sound blindingly obvious but having a clear business plan and knowing your product well enough so that you can honestly, thoroughly market it to the correct audience ensures that you are not wasting your time from the get-go.

Get creative with what kind of products, packages or services you can offer for purchase online; these can range from physical objects for shipping, to virtual things such as ebooks and membership subscriptions or even the more intangible offerings like coaching and workshops.

2. Sell Via Affiliation

Selling your own product is not the only avenue available for making money via emails however. You can also monetize by selling via affiliation, which basically means selling other people’s products and services. For this, you will receive a percentage commission from the company whose products you are promoting.

However, you must be careful only to recommend products that you know will be relevant and interesting to your subscribers, otherwise, you risk alienating them with too much obvious hard-sell and spam-like content.

Genuine recommendations that tie in with your business and go hand in hand with your own products are worth exploring though, and may even lead to reciprocal arrangements with other companies providing affiliate links to your website too.

3. Go Premium With Your Product Lines

Once you have an established client base via email, you can start to up-sell your existing products. A great way to improve returns on products is to offer the option to upgrade to an exclusive, premium version for an extra fee at the point of transaction. You can incentivize these upgrades in a wide variety of ways such as adding tempting freebies to a premium package or a more personalized approach.

4. Make Use Of Cross-Selling

Gradually expand your offering in order to sell customers originally interested in one of your products, another different product that you think they might be interested in. You can use the data you collect from existing purchases to gain insight into your customers here and predict what they are likely to be open to purchasing. This is best done one to three weeks after the customer’s first purchase, which you can time via an automated email.

5. Get Them Coming Back For Seconds

Use your emails to encourage repeat purchases from existing clients. This obviously works best if you have the kind of product or service that is recurring, seasonable or perishable. You can easily schedule timely reminders to be sent out to your clients in case the option of using your business has slipped their mind. And to really push the boat out, you can even offer discounts and coupons as rewards for loyalty, giving them an opportunity to book in or set another reminder.

6. Gentle Encouragement and Timely Reminders

One area in which many online sales are lost is right at the final hurdle. We’ve all been there, with the products in the shopping basket, only for something distracting to happen and we end up never making the purchase.

Well, fortunately, technology has advanced far enough for our computers to be able to detect when this happens to our customers, and we can send out a triggered cart abandonment email. This type of email should gently remind the buyer to complete their purchase, again providing another opportunity to communicate with them just why they should do so!

7. Sell Space In Your Emails For Advertisements

Emails might seem like a dull marketing method to the unassuming, but they are such a blank canvas of opportunity. Not only can you earn from selling your own products, but if you have white space left over you can sell it for advertising much like billboard space.

Again, be careful not to overdo it as your customers will not appreciate being bombarded, but the advertisement of other well-chosen products can really help earn you that little bit extra every time you hit send.

8. Make The Copy Convincing

All of this said, none of the above tactics is likely to work well unless you invest time and energy into creating good copy, or money into hiring somebody who can do so for you. The ideal marketing email needs to be attention-grabbing, relatable, personalized and possibly even humorous unless you are trying to sell funeral plans.

Your copy needs to include a call to action that encourages the reader to follow through with their purchases from you. The more quality content you offer for free in your emails, the more interested your subscribers will be in purchasing content or products that they need to pay for.

Most newspapers now utilize this method of selling their journalism now that most of their readership has moved online in an effort to be greener. Offering great, informative writing in regular newsletters will keep consumers coming back for more and eventually will hopefully lead to invested readers feeling prepared to pay extra via a paywall for special access to premium content.

9. Invest In High-Quality Design

The same can be said for ensuring your emails are well-designed. Clients can lose interest before even opening an email in this era of twenty four seven marketing from all angles.

As result, ensure that your subject line and pre-header look good, as well as the email address that you use appearing genuine. Once the email has passed this test, make sure that your design is mobile-friendly as most people check their emails from their phones these days.

If your email content is not compatible with this screen format then it is unlikely that your client will spend the time transferring to a laptop or monitor in order to take a second, proper look. After that, you need to consider how eye-catching and professional your content appears, being careful to always include consistent branding and smart logo placement.

Wrapping Up

Once you do start selling as a result of your email marketing strategy, be sure to ask your clients to leave good reviews and spread the word about your business. Nurturing your online relationship with your subscribers goes a long way, and those who feel well informed and experience consistent, friendly communication from you are likely to develop a greater sense of trust in your brand and therefore be more likely to purchase again from you, to make bigger purchases in the future or to encourage their friends and family to make purchases from you.

While it may seem an intimidatingly complex kind of marketing campaign to get off the ground, with myriad ways of approaching your target audience and potentially only one chance to get your email read and after that, liked, once you have successfully navigated your way through these nine top tips you’ll find that your efforts are amply rewarded.

Guest Author

Lauren Groff writes about all things tech for Assignment Help business blog. Groff specializes in marketing via email.

 

4 Great Online Design Tools for Marketers

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We live in a visual world. Whether it’s online social media post or a physical printout sheet, users and followers respond positively to great designs. Are you ready for mastering design tools for marketers? Fear not, marketers! Not everyone is born an intuitive designer but with this well-curated list of design tools for marketers, you’ll be able to create distinguished designs that fit well with your marketing campaigns in no time. These are particularly best tools to do branding and spread your promotions. 

Canva

Canva - design tool for marketing

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Canva is a versatile image creation tool that launched in 2012 but its initial ideas can be traced back since 2007. Spending a long time researching the market and honing their own services, they now boast very professional layouts to create stunning graphics.

Overall

When registering, you’ll be asked what type of user you are. It’s said to help recommend the right design types to individual users, though it probably also affects the premium resources you can see. Compared with business owners being offered enterprise plans, self-identified as student users could be presented with fewer elements. This is probably to sift user demands, thus help Canva retain their stable performance and lighten their loads by not showing full resources to every type of users. A premium plan generally charges you $119.4 yearly but that should be paid off if you run an enterprise-level business.  Apart from the affiliate program of referring friends, you can also earn up to $36 for each new Canva Pro subscriber signing up via your unique referral link.

Pros

Cons

  • It’s not immediately apparent which templates are available to free members, and which are premium-only
  • Only 7-day free trial (compared to DesignBold offering 30-day free trial)
  • No click-to-chat for help

Visme

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Visme is one of the leading cloud-based services in the content design niche. It suggests an all-in-one toolkit that can be used by both professional designers and people who have no design skills as well. Visme is one service that provides you with all the templates, graphics, assets you need. 

Overall

The best part of Visme is that you can create an account free of charge. A free account offers a wide range of features you can use on the fly. A standard plan starts at $25 per month and allows you to use more additional features. 

Visme can help you create different types of content like:

  • visually appealing presentations
  • engaging infographics
  • reports
  • newsletters, professionally designed ebooks
  • web and social media graphics 
  • and many more

With Visme you can create visual content fast even as a non-designer. Thanks to pre-made templates and blocks that are already professionally pre-designed. Choose the template you like and add it to canvas customizing per your needs. 

Visme offers a huge library of assets like royalty-free images, a ton of graphics and icons, smart charts, as well as a variety of pre-made blocks. 

The service has the option to preview, share, and download a created piece of visual content. Afterward, you will be able to track detailed analytics. 

Pros

  • A free plan is included
  • Lots of features
  • Easy in use
  • Huge library of different templates

Cons

  • A free plan doesn’t have many features
  • The themes and designs available on Visme’s free account are very limited.

DesignCap

DesignCap - design tools for marketers

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Overall

DesignCap provides a quick, creative, and engaging way for marketers to showcase their products, services or promotional events. This is the best tool to go thanks to its budget-friendly premium plan. Professional subscription costs you only $71.88 billed annually and its huge resource library comes with over a million copyrighted images.

Pros

DesignCap has a clean and straightforward interface that everyone can easily control it without any guidance. You’ll appreciate its Chart section. DesignCap offers Table and dynamic Map chart. Moreover, its chart feature is more flexible to edited. And DesignCap allows users to add dynamic maps and import data directly from files of XLS, XLSX, and CSV. Of course, you can type the exact data manually like do it in Canva.  DesignCap is dedicated to marketing experts who create wonderful visualizations of data on a daily basis. Their massive list of document types will both overwhelm and inspire your marketing creativity. You can edit photos, compare fonts, create graphs, and more.  What’s even better:

  • The price is about half as much as Canva
  • Excellent planning and analytics-related templates such as comparison, SWOT, statistics, diagrams, timelines, etc.

Cons

  • Free plan is very limited

DesignBold

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Launched at the end of the year 2016, this service had indeed bold strategies of social marketing in the very time when plenty of design tools burst out on the market. In the first three days of its beta phase, the company had already clocked 700+ subscriptions valued at US$27,000.

Overall

Providing a professional subscription of $95.88 billed yearly, this web-based design service, however, still limits its exclusive stock. If the users want to use a specific exclusive element, they have to pay more apiece. This turns out a costly à la carte if those users want to make their designs stand out as how they like. By using cash to buy DB coins, you then can buy the desired elements. Those items will also be saved in your Favorite > Purchased for you to re-use them multiple times in next designs. designbold plan - design tools for marketers Fun tip: DesignBold shows interesting quotes while waiting for designs to be downloaded, which makes the process less lingering.

Pros

DesignBold offers an invite-friend affiliate program which gives a win-win incentive of 2 coins to both of inviter and invitee. Readily-made DesignBold templates are generally rich and good for flyers, brochures and other propaganda hard copies.  Other good points include:

  • 20,000+ templates
  • 1M+ elements
  • Various content kits – especially helpful to those designs to be printed out
  • Integration API supported
  • Click-to-chat support available on-site

Cons

  • Templates are not so clean, modern or trendy styles
  • Team collaboration features are not available
  • Additional high-definition stock package: 40 coins for US$39

Wrapping up

We hope these online design solutions and resources can make your marketing life much easier. What are your favorite free and premium online design tools for marketers? What would you add to this list? Let us know in the chatbox below! Happy designing!

10+ Best Email Marketing WordPress Plugins

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As WordPress is the most popular open-source content management systems globally, there are thousands of plugins available. Regardless of the type of plugins you are searching, from pop-up creators to online forms design, you can surely find it. 

Email marketing plugins for WordPress create a very competitive market. As more companies focus on their email marketing strategy, SaaS companies are always bringing something new.

This is a list of the best email marketing WordPress plugins that will help you grow your business and design a better strategy.

1. Pabbly Email Marketing

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Pabbly Email Marketing is not a WordPress plugin but a complete bulk emailing software that can very easily be integrated with WordPress websites. It offers a very high email deliverability rate of 99%. Further, this software provides unlimited access to its complete features like an automatic follow-up, autoresponders, advanced email tracking, subscription forms, etc in the basic plan itself.

Importantly, it is one of the very few email marketing services which has its own in-built SMTP server. It also allows connecting unlimited external delivery engines like Aweber, Pepipost, etc. One very useful feature that it offers is SMTP routing which comes in handy for bulk emailing. Using SMTP routing, you can distribute your campaign in smaller slots of subscribers and send them via different SMTPs rather than sending them to the complete list via a single SMTP. This lowers the bounce rate and spamming of your emails, also increases their deliverability.

Unlike the other email service providers which offer marketing automation feature in their higher plans, Pabbly Email Marketing provides it in the basic plan itself. Some of its other useful features include easy to use interface, numerous pre-built templates, subscription forms, MX cleaner, and list segmentation. 

2. Growmatik

growmatik-All-in-one-Personalized-Marketing-Automation-for-WordPress-WooCommerce

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Growmatik is a marketing automation solution for WordPress that utilizes user types and behavior to personalize your message across all touchpoints (website content, email and popup). Think of it as the meeting point between personalization, marketing and automation in WordPress.

Growmatik uncovers your shop funnels and segments users based on more than 50 different attributes and behavioral patterns across their journey on the website so you can automatically deliver personalized emails, popups and website content to each segment.

What’s new about Growmatik is that it unifies all the tools you need to deliver your message across three channels without the need to use different tools for email marketing, lead generation/popup, and web page personalization.

With Growmatik’s free plan you can send 10,000 emails, manage 2000 subscribers and personalize your website for 10,000 visits every month.

3. Moosend

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Moosend is one of the most upcoming free email marketing services, allowing you to easily use up-to-date features, tools, forms, and designs for everything you need. This website tracking plugin informs you of how your website visitors act.

By installing the Moosend Plugin, you can automatically track your page views, the abandoned carts, and the successful purchases. These will help you to improve your marketing and sales funnel, add visitors/users to a targeted workflow of communication. Also, you can add tags to your customers for personalized thank-you emails.

Based on their actions, you can create personalized product recommendations in your email campaigns and track down every new customer. Then, automatically, their personal information will be in your emailing list. If you wish to improve your tracking strategy, you can combine it with another lead generating software, like Clickfunnels or Leadpages.

4. Optinly

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Optinly is one of the most common lead generation tools that is being used by both websites and eCommerce stores to build their email lists with ease. What makes Optinly special is its new approach to building email/lead capturing forms. Optinly allows you to choose from existing marketing goals that help businesses drive both leads and conversions. Backed by relevant lead capturing templates, you can sign up and set your campaigns live in no time. 

Optinly comes with an inbuilt WYSIWYG editor that helps you customize the lead capturing forms. Also, all pre-existing forms are mobile responsive. You can trigger email capturing forms to visitors at the right moment using advanced triggering options. 

What’s super cool about Optinly is, it’s forever free version comes with spin the wheel lead generation forms and you can integrate with multiple ESPs. When you start using the free version, you get access to Optinly’s premium features free for the first 14 days. 

Optinly is power-packed and way cheaper when compared with other lead generation tools. And certain features like geo-location targeting, A/B testing will be introduced soon enough by Optinly.

5. MailPoet

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MailPoet is an email marketing plugin, which was launched to operate as a WordPress plugin. More specifically, it is ideal to create, send newsletters and communicate with your subscribers. The best part of MailPoet is that you can create everything in your WordPress dashboard, and not go back and forth.

With MailPoet, you can use automated email campaigns or create manually everything you dream for. To better optimize and improve your actions, MailPoet offers basic data analytics for up to 2.000 subscribers, even for a free account.

However, MailPoet has some drawbacks, as well. The main concern, while using MailPoet, is that it offers limited opt-in style forms, allowing you limited freedom to design your own.

It has received a 4.6/5 star-rating in WordPress reviews and is considered one of the leading services in the market.

6. Sumo

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Sumo includes different tools that can be integrated with your WordPress website, in order to enhance your marketing strategy. With features including heat maps, scroll boxes, and smart bars, these are free tools that you can use both in the free and premium account. 

The best part about the Sumo plugin is that it includes many tools that can replace individual plugins, and use it for many purposes. The pop-ups provided are great and improve your email list acquisition, while there are many guides on how to use everything about Sumo.

However, there are some things to consider with Sumo. While using its free version, then everything you use will be “branded”, requiring you going premium to be brand-free. This leads to the relatively expensive price of its premium option, compared to other similar services.

7. OptinMonster 

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OptinMonster is considered as one of the best lead generation services that any company can use. But this is not good enough, as they improve its features constantly.  

The user interface of OptinMonster, regardless if you use it for WordPress websites or any other, is very friendly and simple. Also, it includes mobile-responsive forms, success templates after a positive form interaction, the use of audio-visual effects when loading the form.

The main concern with OptinMonster is that you cannot use its plugin unless you have a paid account activated. So, as far as you wish to try for free the OptinMonster plugin, you shouldn’t go through the process.

However, if you are not in a budget restriction, then OptinMonster can provide you everything you need. Create a long subscribers’ list and boost your lead generation.

8. SendinBlue 

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SendinBlue is a complete email marketing service, which works wonders. It’s WordPress plugin allowing more than enough to optimize and improve your email marketing strategy. It works as a connection between your WordPress website and the services of SendinBlue.

It offers its users segmentation, personalization, and automation features to increase the output of every email marketing campaign. Also, you can integrate a GDPR compliance checkbox to ensure your compliance with the legal provisions.

SendinBlue, however, still experiences a few email deliverability problems, the learning curve is a bit complicated, and allows few integrations in your WordPress hosted website.

It is considered as one of the leading services in the EU and enjoys a 4.4 /5 star rating.

9. Newsletter 

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Newsletter is exactly what it’s name says that it is. It’s a newsletter, email marketing service that integrates as a plugin for your WordPress site. 

It has a drag-and-drop composer, which helps you to create any kind of newsletter campaign you wish for. If you buy the premium version of the plugin, you receive extra features and support, which is not the case in the free version.

It is compatible with every SMTP plugin, ensures GDPR compliance with a double check-box, and provides unlimited subscribers, with statistics about them.

Even though Newsletter is a great plugin, it should be easier for people to use text versions for automated emails, activation and registration emails.

10. MC4WP: MailChimp for WordPress 

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Of course, MailChimp would be included in a list about WordPress email marketing plugins!

The MailChimp for WordPress plugin allows you to connect it with your MailChimp account easily, without any difficulties. This plugin offers a variety of features and can be integrated with other plugins, ideal for developers. 

MailChimp offers many email templates, which are mobile-friendly, great email campaigns choice, while being able to schedule your email campaigns with suggested sending time for improved rates.

On the other hand, there are a few issues, regarding MailChimp. The design options are somehow limited and hard-to-use, and the whole structure of all processes is complicated and not intuitive.

11. Mailster 

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Mailster is used by over 20.000 users, allowing them to take advantage of its features to create, manage and send newsletter campaigns to your subscribers. Its pricing is its main selling point, as it charges a one-kind fee, which doesn’t change, based on the amount of emails you send.

Mailster provides great statistics, data collection and analysis, which come in handy to evaluate and redesign your email campaigns. For example, you can find information about how many people have opened your newsletter, where your subscribers clicked URL-wise. 

More specifically, it allows you to micromanage your subscribers’ list by giving them an individual status, and send special offers to people who are engaged and interested in your content.

On the other hand, Mailster offers a small variety of templates and you may need to buy new ones to have a greater variety. Also, it has some bugging issues, when it comes to SMTP configurations, and the main issue is that it licences the use of the paid subscription for one site. So if you are a company/business that runs multiple sites, you might consider using another plugin.

12. ThriveLeads 

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ThriveLeads is a WordPress plugin to build a proper emailing list and do your email marketing campaigns justice. However, ThriveLeads is not an all-in-one email marketing service, so you cannot send emails through this plugin. But what it does is simplifying and improving your email acquisition strategy.

It offers a very elegant variety of forms and pop-ups to engage the visitors and collect their email addresses. At the same time, it has a great A/B testing option to see what works better for your site, with detail-oriented, precise analytics and data to evaluate your list building efforts.

The negative part of ThriveLeads is its learning curve; it can be complicated and tricky, with many terms that are not clear to what they refer to. Also, as it is mentioned in most of the critiques, ThriveLeads is not the best option if you run multiple sites, as it is centralized and can be confusing.

Final Thoughts

To sum up, there is a wide range of email marketing plugins that you can use for your WordPress website. Based on your company’s size, subscribers’ list, goals, and budget, you can install different plugins to make your business grow and reach all your goals.

As time passes, more and more things change in the digital marketing world, which means that all plugins will change and offer different, improved, and new features.

The best option is to always research, analyze, and read the latest developments, and see which plugin is more suitable for your goals. Contact any company that seems more suitable, arrange a Skype call, and discuss any questions, hesitations you may have.

Let me know what you think about these plugins, which ones have you used, and what would you suggest, based on your experience.

Guest Author

Christoforos Zafeiris works as the SEO Copywriter for the email marketing software company Moosend. He has always been eager to change the narrative and influence trends with his words; thus, copywriting is the only natural choice for him. Besides that, he has been an enthusiast of human communication, long walks, and emotional storytelling.

 

CartBack – WooCommerce Abandoned Cart & Remarketing in Facebook Messenger Tutorial

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Hello,

CartBack is a WordPress plugin for those stores who use WooCommerce and Facebook fan page. It helps reduce cart abandonment rate and boost your sale revenue.

Below is how to set up CartBack plugin for your WordPress website.

Step 1: Activate plugin

Follow this guide to get personal token for CartBack plugin

⚠️ Some notes:
– Please set it up with a new Facebook app, do not use the same app with other plugins or services.
– Do not make your app “live” until it is approved by Facebook.
– Only admins, developers, and testers of your app can see the checkbox in case it has not been approved yet.

Step 2: Set up plugin in WordPress backend and Facebook Developer App

Step 3: Submit your app for Facebook Review

Please follow this tutorial to submit the app for Facebook Review https://ninjateam.org/how-to-submit-for-facebook-app-review-cartback-plugin/

Wait for Facebook app approval and Done!

If you have any question related to set up CartBack plugin, please submit a ticket at our Help Desk, or feel free to chat with us at our Official Facebook Page.

Many thanks for coming with us!

Ninja Team

10 WordPress Marketing Plugins to Help You Earn More

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With over 55,000 plugins available on WordPress today, how do you know what’s right for your business? You want to earn more, and you know some plugins can help you do it, but where do you start? Since nobody has time to review all the possible plugins for WordPress to find the best options, we’ve done the heavy lifting for you.

It’s time to welcome a new year of earning more. Are you ready to work smarter not harder? Then try these WordPress marketing plugins that streamline your marketing so you can earn more profit.

1. Pabbly Subscription Billing

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If you run any kind of online business or provide paid online services than effectively managing and collecting payments from your customers becomes very crucial.

Pabbly Subscription Billing is a complete software (not a WordPress plugin) that lets you generate unlimited revenue by effortlessly managing recurring and one-time payments in a single dashboard.

With this valuable subscription management application, you can create limitless products & plans, add unlimited customers to collect unlimited payments through the checkout pages. Plus, this software does not charge any extra amount on your earned revenue and there is no per-transaction fee as well.

This is the only subscription billing service that comes with an inbuilt affiliate module using which you can manage affiliates in a hassle-free manner. Furthermore, with it, you can easily manage taxes, create coupons and offer a discount to your customers as well.

2. WP Forms

wpforms

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First and foremost, you need a simple way for leads to contact you. If your users can’t find an easy to use a contact form, they’ll likely just skip to a competitor. One mistake a lot of new businesses make is only listing an email address as a point of contact. While this is still a smart option, it shouldn’t be the primary way for most casual leads to gain contact with your business.

Instead, use WP Forms. This plugin is a simple drag-and-drop form builder that makes it simple to build quality, easy forms that work. When a user fills out the form, you’ll get an instant notification to your inbox. There are even added features like uploadable documents, HTML, and more. If you still don’t have a contact form, now’s the time to build one.

3. Defender

wordpress-security-plugins

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Next, you need to make sure your marketing is secure. Your website might be at risk from attack by a hacker. The leading WordPress website management provider recommends using Defender.

Defender is a WordPress plugin that fights malicious bots, brute force attacks, and more through security scans, reports, and 2-factor authentication. If you’re running an online business today, you can’t afford not to take your security seriously. Download Defender and gain some peace of mind.

4. Yoast SEO

yoast seo

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SEO isn’t just for big-name businesses. SEO or Search Engine Optimization helps you get your content in front of the right audience. The good news is, thanks to Yoast SEO, you don’t need any advanced development skills to drive traffic with SEO.

With free, easy-to-use tools, Yoast helps you build a website made for both humans and search engines. Some key features include keyword optimization, readability check, and structured data. SEO is no longer optional, so make sure you’re creating a website people can actually find.

If despite everything, you would prefer to try something other than Yoast, or you simply want to explore more options, you can rejoice. The web is swimming with both free and premium SEO WordPress plugins that are waiting for you to test them out.

5. NinjaTeam Facebook Messenger for WordPress (Live Chat version)

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Along with your contact form, you need fast ways for potential customers to get their questions answered. While many people are turning to Chatbots, the easiest way to jump on this trend is with Facebook Messenger. The NinjaTeam Facebook Messenger for WordPress (Live Chat Version) plugin adds an easy to use Facebook Messenger button to your website so customers can quickly get questions answered.

6. OptinMonster

optinmonster

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To boost your email marketing, use OptinMonster on your website. This plugin is a powerful conversion optimization tool that helps you build more leads with less work. It’s perfect for businesses of all types, and it will grow your email list virtually overnight.

With customizable popups, page sliders, and on-page signup forms, you’ll never lose a warm lead again. Your customers want to hear more from you. Give them a chance to join your email list that they won’t overlook.

Let’s take a look at the cheapest email marketing software to boost your business.

7. Ninja Popups for WordPress

ninja-popups

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The next useful plugin in today’s list is Ninja Popups which is a swiss army knife to help create popups on your website for the purpose of increasing followers and boosting revenues with various items like newsletter subscriptions, recommended or related items, and much more.

Popups are an outstanding approach to catch viewers’ attention and Ninja Popups is doing a pretty good job. This is a powerful tool for your website to attract a great deal of visitors every day with endless great possibilities such as special deals, discounts, or coupon codes. Plus, it’s fully customizable that are mobile-friendly user interface, translatable and so forth.

8. Easy Social Share Buttons for WordPress

easy social sharing buttons

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Social networks are vitally important in these days, right?

If we talk about marketing, we need to mention involvement across all business channels, including social networks because these will help grow clients’ relationship and engagement through social community. That’s where Easy Social Share Buttons for WordPress comes to everything easier at hand.

This plugin is a great social media plugin that provides high possibilities for sharing, allowing your clients to share content on more than 40 social networds, including a great deal of mobile-sharing options because the demand for mobile-friendly apps or websites is rapidly growing today.

Plus, Easy Social Buttons goes with 31 beautiful templates for social sharing options alongside with stunning button options that allow you to take full control of your social media integration.

9. AdRotate

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You website is growing with a great volume of traffic and now you are looking for approaches to monetize it, but you do not know how to make it realistic.

There are actually a great number of different ways to make your dreams come true, putting banner ads is one of them, for example. But, with AdRotate that we are going to introduce today, it will enormously save your time, energy and any inconvenience and make your process easy as a piece of cake.

This great marketing plugin allows you to connect with advertisers without doing much work. All they need to do is basically create an account, add creatives and voila, it’s done. It works with ad servers such as; Media.net, Google AdSense, Bing, Amazon, Blind Ferret, DFP, Doubleclick and most other referrer/ad servers.

This marketing plugin is also compatible with many popular plugins such as JetPack, WooCommerce, bbPress, etc. If you are ready to add banners to your page, let’s give AdRotate a shot today!

10. ModelTheme Black Friday

blackfriday

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Are you running an e-commerce store? And you’ve got no idea to boost sales in some special occasions like Black Friday, Christmas or New Year. With ModelTheme Black Friday, things are a whole lot easier.

Any types of sale you’re running on your eCommerce platform, you can also do it with ModelTheme Black Friday. This wonderful marketing plugin offers an easy-to-use interface that is pretty comprehensible and transparent, yet also ideal for professionals.

This plugin is fully customizable. You can set up your own campaign timing, create custom headers or upload an eye-catching background and insert a catchy caption to grab more visitors’ attention. By doing this, you will have a full control of customization in the upcoming special events throughout the year.

demo mobile

Be well-prepared for the next sale and kick it off like a pro.

Utilizing the Best of WordPress

As you can see, WordPress has a lot of add-on plugins that really bring the experience up a notch. Whether you’re building an online business or an ecommerce store, you need a way to market to your prospective customers. With so many different options for online marketing, it’s hard to know where to spend your money and time.

This list does that hard work for you. These are the best tools for increasing search engine rankings, boosting your email list, and connecting with customers. Your marketing has never been more successful. Try these for yourself to see just how quickly they lead to more profit for your business.

The 5 most useful Facebook marketing plugins for WordPress

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Facebook is a large social network that you can do marketing to find your potential customers as well as to tie the relationships with them. Many tools were born to help you fulfill this task. With patience, and with the right tools, you will be successful. Which are they?

1.  Facebook Messenger Live Chat

Based on Facebook Messenger, this plugin runs like an instant messaging system. It allows your customers to interact with your business anytime with the same personalized, rich-media experience they get in Messenger.

After setup, which is normally less than 2 minutes, the icon of Facebook Messenger and greeting message will appear on your web pages.  Your customers find it convenient to ask about your products or services.

This plugin assures to help your business with time and cost saving, yet obtain a prompt reply to visitors.

And what else, from those received messages, you will be able to build a rich customer base for online marketing and remarketing later on.

 

2.  Facebook Messenger Auto-Reply

If you are an owner of multiple Facebook fan pages, it is very important to reply to all comments and private messages as soon as possible to provide a good relationship with your fans.

Otherwise, your potential clients can see directly on Facebook that your fan page has a low response rate. And this is harmful for your business. With Facebook Auto Reply you can set auto reply for all posts of all your Facebook fan pages.

Once you configure it, the plugin will automatically reply to anyone who comments on posts of your pages. You can set generic replies, vacation responses, instructions about when to be contacted or where to get more information.

Instead of typing every word, Facebook Messenger Auto Reply will save you a lot of time and boost your posts engagement!

 

3.  Facebook Messenger Bulk sender

It’s 2018, and Facebook is where it’s at. Sending bulk messages to all your Facebook leads is easier than ever before. Once a user sent you a message via your Facebook page inbox, he/she is collected in a list of this Bulk sender, then you can send all users in the list bulk messages in cases, for example, you offer deals or discounts.

Last year Facebook showed us how powerful working with Messenger can be for your business. Facebook released bots, payment integrations, app integrations, and so much more. Some were hype gimmicks but others were here to stay.

People already trust Facebook Messenger, so inherently they end up having more trust in your business too. It’s no surprise that messenger is almost 10X more effective! From over 100,000 marketing email samples, Messenger wins on both open rate and click-through rate.

 

4.  Facebook SpiderLink – Make Your Facebook Post GO VIRAL

It is a tool developed to help you attract more views, likes & comments on your Facebook posts.
Your special links are hidden and your fans will have to like or comment on your posts to get access to those secret links.

When users like and comment, their friends will see and they will do the same, that make your post viral and reach to more people organically. More than that, it also helps you save much money for advertising. That’s just in a post. Imagine if you have many posts in a page and many pages, you will save much more expenses.

Use this plugin when you have special things or real values to offer to your audience. Ask them to do action and you will be beneficially turning them into your customers, even loyal customers.

 

5.  CartBack – WooCommerce Abandoned Cart & Remarketing on Facebook Messenger

Many of customers click Add to cart without checking out. Do you want to start capturing those missed sales? After a customer added to cart, but have not checked out, the tool automatically sends messages to them and bring them back. The message reminds them of the exact products they viewed, remind them of their loving feelings on your products. It’s like retargeting, but more natural and much closer.

After you install the plugin, a “Send to Messenger” checkbox will appear on your single product pages below the Add to Cart button. The checkbox will be presented with your customer’s name in case he is already logged into Facebook. Once he clicks Add to cart, he then automatically gets opted in to get Facebook messages from your Facebook page. Your page then sends him 3 alert messages if he didn’t check out. You can set time and customize these 3 reminders. More than that, you are able to send out custom remarketing messages later on.

Kelly

From Ninja Team

Facebook Marketing – Tool No.4: Bulk Sender

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It’s 2018, and Facebook is where it’s at. Sending bulk messages to all your Facebook leads is easier than ever before. This is a tool to help you send mass messages to all those who have messaged your Facebook pages.

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Facebook Marketing – Tool No.2: Auto Reply

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                         Facebook Messenger Auto Reply

What is it and how is it beneficial?

If you are an owner of multiple Facebook fan pages, it is very important to reply to all comments and private messages as soon as possible to provide a good relationship with your fans.

Otherwise, your potential clients can see directly on Facebook that your fan page has a low response rate. And this is harmful for your business. With Facebook Auto Reply you can set auto reply for all posts of all your Facebook fan pages.

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How to set up Facebook Messenger Chat with Bot for WordPress (Updated September 2018)

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Hello,

Please see the video below to know how to set up our Facebook Messenger Chat with Bot plugin

For how to set some special commands, see How to set commands for your Messenger Bot for more.

Feel free to ask us if you need any help by messaging on Our Facebook Page or submit a ticket at Our Support System.

Many thanks from Ninja Team! ;)