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Drive 10x sales in your eCommerce store with Abandoned cart recovery plugin

The success of an eCommerce store depends on the way you promote it and the way you achieve your sales.

Sometimes, despite your brightest effort, your store might not yield the sales you expected. So, what might be the reason for this dip?

Reports suggest that eCommerce stores lose around 75% of the sales due to abandoned carts. ‘75%’ does look big, but do you know what this means?

It means that around 75% of potential sales are just sitting in those carts, waiting for you to recover them and convert into sales. So, come with us as we show you how to recover those carts and drive 10x sales.

What is an Abandoned Cart?

Sometimes, customers will visit your store to purchase a product, they will add the product to their cart and move to the checkout process.

But suddenly due to some reasons, the customer will quit the store without checking out their cart. Now, the cart they left behind is an Abandoned cart.

A very sad abandoned cart

If a cart is abandoned it doesn’t mean your sale is lost. You can still boost your sale 10x times. 

What? How can I do that?

Well, to do that you need an Abandoned cart recovery plugin like Retainful for WordPress. Using which you can recover your cart & boost your sales.

But, that’s not it, using Retainful you can send Next order coupons and drive repeated sales too. You can even run a Referral program in your store and increase your customer retention rate.

What are the reasons for Cart Abandonment?

Like we said before, around 75% of sales are not due to Cart abandonment. So, we must know why customers abandoned them in the first place.

Predicting Cart abandonment is impossible. But experts say that the store itself is the major reason for cart abandonment.

Here are some of the reasons,

  • Expensive product prices
  • Lack of Free shipping options
  • High Delivery costs
  • Long 7 Tiring Checkout Process
  • Fishy payment gateway
  • Slow and Laggy website
  • Guest checkout option was not available
  • Payment options were limited
  • Unsatisfactory return policies
  • Lacks of gifts, discounts and coupons

These are some of the major reasons for Cart abandonment. We can only show you how to recover your abandoned carts but to avoid Cart abandonment you must enhance your store.

How to prevent Cart abandonment?

Predicting Cart abandonment is hard, but with the help of some Cart Recovery apps, you can prevent it. And if Cart abandonment occurs even after your prevention efforts then you can recover them.

But right now, let’s talk about preventing Cart abandonment using three features Add to Cart Popup, Exit-Intent popup and Countdown tools.

Option add to cart popup

Add to Cart Popup

Add to cart popup is a feature of Retainful. These popups get triggered when your customers click the Add-to-Cart button.

Using this popup you can grab your customer’s email addresses for post-sales engagement.

But you can also use it to prevent Cart abandonment and you can also boost your sales with the Add-to-Cart popup.

How?

Retainful popup to offer

Simple, sometimes your customer might be motivated to purchase because of the high product cost.

So, displaying a discount in your Add to cart popup will motivate them to make the purchase and since they are getting a discount they might even purchase more than they expected.

This is a subtle way to increase your sales.

Exit-Intent Popup

As the name suggests, the Exit-intent popup is triggered when the customer moves his cursor to the exit button or when he clicks the exit button.

You can follow the same strategy that you used for Add to cart popup.

The customer wanted to quit the store because he didn’t want to purchase the product because of any reasons mentioned above.

So, what does it take to prevent him from quitting your store?

Retainful exit intent popup

You guessed it, yes, a discount.

Display a discount in your popup and motivate the customer to purchase the product. This is also another way of boosting your sales.

Since the customer is getting a discount, he might end up purchasing more than he wanted to.

You see, if you want to boost your sales then you must try every trick from the book. And we just showed you a couple of beautiful tricks and wait there’s more.

Countdown Timer

The classic countdown timer trick, yes this feature is also available here. Encourage your customers to speed up their purchase by displaying a countdown timer on the product page.

Fear of Missing Out(FOMO) is a very strong emotion. You can leverage this emotion by using this feature.

Even popular stores like Amazon, Ali Express. Etc use the countdown timer trick to skyrocket their sales.

Skyrocket the sales

Use this Countdown timer feature and create a sense of urgency to speed up your sales and also to prevent cart abandonment.

Recover your Abandoned carts and drive 10x sales 

Alright, now you know the reasons for cart abandonment and how to prevent it. But what about the carts that were already abandoned?

Recovering your abandoned carts using Retainful is pretty easy.

Email automation in Retainful WordPress

All you have to do is create your Cart Recovery emails and initiate your recovery campaign.

Let’s just see a quick overview of the campaign. (You can find the detailed process right here.)

By default, there will be three cart recovery email templates. Remember one recovery email will not do the trick.

You need to send a series of emails in a specific time sequence, only then the customer will return to your store and recovery the abandoned carts.

Alright, back to the email template, you can customize those templates and personalize them to entice the customer.

Once you are done with customization, set the time sequence and just set it live,. This will activate the Cart recovery campaign.

Now, the app will send these emails automatically to the customers who have abandoned their cart and request them to return to the store so that you convert those lost carts into sales.

You can track the metrics and see how your Cart recovery emails are performing on an insightful dashboard.

How does recovering Abandoned cart boost sales?

You see, sending these Cart recovery emails will create an impact on customers. It will make them think that you care for their presence at your store which boosts your store’s credibility.

Also, we all know the universal eCommerce truth, returning customers always purchase more.

Call to action - finish your order

So, encourage them to return to your store by sending discounts in the Cart recovery emails and drive 10x sales exponentially.

And that’s how you boost your sales using an Abandoned cart recovery plugin. Wait there are a few specials coming right away.

How to drive repeated sales in your eCommerce store?

So far, we’ve seen how to prevent Cart Abandonment and recover abandoned carts to boost your sales. But, is that it?

No, certainly not! Remember when we said if you want to drive repeated eCommerce sales then you must try every trick in the book.

Well, let’s see one of those tricks, which is Next order coupons.

Retainful next order coupon

When a customer completes his purchase, he leaves, there is no reason for him to stay or return to your store unless he wants to purchase something else.

So, offering Next order coupons is a way of inviting your customer to return to your store again to make a purchase and redeem the discount.

When he returns to your store again to drive repeated sales, you can retain the customer and increase your customer retention rate.

Retainful for WooCommerce

Generate Next order coupons automatically using Retainful and send them in the order confirmation emails to your customers. 

You can increase your brand awareness and foster customer loyalty by sending coupons after every purchase they make.

Even if the customers didn’t have any interest to purchase again, by seeing the Next order coupon they’ll be motivated to return to your store. By which you can drive 10x sales without breaking a sweat.

Conclusion

The objective of the article was to show you that you can increase or drive 10x sales using an Abandoned cart recovery plugin. And we hope this article justified the objective, the common misconception about the Cart recovery tools is that you can use it only to recover carts.

But it is so wrong, when used right these plugins can bring you more sales to your eCommerce than discount or sales tools.

Go ahead! Check it out for yourself.

Thank You!

 

Best WordPress e-Commerce plugins

The Internet is a powerful tool to connect hungry buyers with passionate sellers. If you can find (or create) the proper products, you can make a good living by selling them online.

With impressively low start-up costs, eCommerce is one of the most accessible business models for would-be entrepreneurs. Just think of the money you could save by selling via a website, with no need to rent and pay a huge amount of money for brick-and-mortar businesses.

As you might know, WordPress doesn’t come with eCommerce functionality by default in order to add everything that’s required like a shopping cart, product showcase pages, and payment processing functionalities. You therefore need to install an eCommerce plugin.

The problem is that you are not sure which WordPress eCommerce plugin you should go with? Right? So you’re not alone.

Below, I’m going to discuss 7 best e-commerce plugins for WordPress that can help power up your business-based site to a new level. These plugins won’t guarantee high search engine rankings, but they’ll definitely improve your chances of business success.

1. WooCommerce

woocommerce

WooCommerce is often considered as one of your viable solutions when trying to rapidly establish and expand an online store. You could start creating a store for your blog with five products or include a large collection of thousands of products.

With hundreds of free and paid extensions, WooCommerce makes it super duper easy to build and improve your store, you therefore can start selling products in mere minutes.
WooCommer is described as follows on its official download website:
“WooCommerce is a free eCommerce plugin that allows you to sell anything, beautifully. Built to integrate seamlessly with WordPress, WooCommerce is the world’s favorite eCommerce solution that gives both store owners and developers complete control.”

Some of the things that I like about this tool include:

  • Mobile Friendly Design
  • Sell Digital & Physical Products
  • Geo-Location Support
  • Organize Your Products
  • Inventory Management
  • Shipping Options
  • Search Engine Optimization
  • Create Coupons & Discounts
  • Checkout Options
  • Enable Product Reviews

Then you can begin adding products. Honestly, I find the product editor a little strange (adding products looks just like writing a blog post), but it works just fine. Also, you can categorize products and add their features on this page.

woo commerce

Additionally, you can access pending orders, shipping settings, product information, and inventory tracking from your WordPress dashboard.

To wrap up, WooCommerce is a low-cost solution for WordPress online stores and does an excellent job of harnessing WordPress’s SEO and functionality for your benefit.

2. Shopify

shopify

Shopify is one of the best cloud-hosted platforms that lets you easily get started with selling online, particularly you can sell your Shopify products on any website, including your WordPress website.

Plus, this tool is for those who can create products, manage inventory and share promotions, all without having to take a development class.

Overall, it’s a beautifully constructed ecommerce platform with plenty of themes that look modern and stylish but also simple and minimal if that’s what you’re looking for.

Getting started with Shopify is easier compared to using native WordPress eCommerce plugins. All you have to do is to sign up for an account with Shopify and get your eCommerce store up and running.

shopify 1

Since it’s a cloud-hosted solution, you don’t have to worry about upgrading your server due to traffic outages as your eCommerce business grows.

You also don’t have to worry about site speed, security, or other technical things because Shopify takes care of it all for you.

Shopify also comes with many different attractive themes to choose from, so you can change the look and feel of your storefront to give it that personal touch you crave.

shopify template customization

To sum up, I like Shopify because it’s straightforward and seen as an effective solution for your WordPress online store.

3. WP eCommerce

e-commerce

WP eCommerce is the oldest WordPress eCommerce plugin, but it’s not as popular as WooCommerce. It comes with a lot of features out of the box that let you create a beautiful online store from the very beginning.

Similar to WooCommerce, WP eCommerce adds shopping cart functionality to a WordPress website with user-friendly features and free extendable extensions.

Some of the things I like about this tool include:

  • Easily add products to your catalog
  • Monitor sales and reporting
  • Configure taxes and shipping
  • Industry-leading payment gateways
  • White-glove customer support

The main advantage of WP eCommerce is that table rate shipping functionality is incorporated into the core, rather than an extension. Conversely, the primary drawback is that it is often reported as buggy which makes people switch their platform to WooCommerce or other alternatives.

4. BigCommerce

bigcommerce

BigCommerce has been running its own ecommerce platform for quite some time now, so it provided its own content management system and hosting. The main goal for BigCommerce is to attract companies that have built their websites on WordPress.

The Bigcommerce features all start with the website builder, since it allows for beautiful, responsive designs, without knowing much about web design. Add and manage products without any problems, and accept payments through a diversity of options.

Bigcommerce designs

BigCommerce is ideal for you if you want to start an e-commerce store, or if you already operate a brick and mortar store, but want to expand your business by selling your products online.

BigCommerce serves a wide range of industries, such as fashion, electronics, health, gifts, jewelry, sports, homeware, etc.

No matter what industry or niche you are selling to, BigCommerce has a comprehensive range of tools to make this an easier process for you and to help you succeed.

5. Ecwid Ecommerce Shopping Cart

ecwid-ecommerce

Have you ever wondered if you’re using the right ecommerce platform for selling online? Do you sometimes try a new service that’s more functional and cheaper than what you’re using now?

The Ecwid Ecommerce Shopping cart is equipped excellent ratings and a setup that looks like WooCommerce but is actually quite different.

Much like other e-commerce platforms, Ecwid allows you to set up ‘catalogs’ of products, and add photos, pricing, weight etc. for each.

This tool is described as follows on its official download website:

“Ecwid Ecommerce Shopping Cart is a powerful, secure and easy-to-use online store solution that gives you a full-functioned shop on your WordPress website.”

Why is This One of the Best WordPress Ecommerce Plugins?

Ecwid provides a free plan for up to 10 products. After that, it offers a beautiful installation process, interface, and feature-set for reasonable monthly fees.

Although this is a WordPress-based article, Ecwid is known for being able to integrate with most website builders and content management systems. All plugin upgrades happen automatically with Ecwid, whereas most other WordPress plugins require a manual upgrade.

Ecwid has a strong focus on helping you instantly sell from multiple sales channels. For instance, some of the pricing plans create Facebook Shops for you. There are also options for mobile point of sales, online marketplaces, regular point of sales, eBay, and Google Shopping.

Ecwid is a cost-effective and powerful e-commerce plug-in for your WordPress online store on a Facebook page or other social media presence.

6. LemonStand

lemonstand

Have you ever heard about LemonStand?

Well, I guess you probably haven’t and so am I. I tried looking and I didn’t really find anything, or at least nothing credible from a major news outlet.

That’s a good thing though! Why? Because it means nothing significantly bad has happened. It means that LemonStand at least does its job, that there haven’t been any major security breaches, that LemonStand isn’t scamming its customers.

But in the world of hosting and e-commerce, you better believe LemonStand is pretty well known. LemonStand is yet another best ecommerce plugin that allows you to establish your beautiful online store without any difficulties.

Some of the things I like about this plug-in include:

  • Fully 100% customizable design.
  • No transaction fees.
  • Coupon codes and discounts.
  • Advanced SEO features.
  • Mobile-ready storefront designs.
  • Customizable checkout.
  • Various payment options (including Bitcoin).
  • Unlimited product variants and product categories.
  • Shipping and taxes.
  • Social media support.
  • Developer-friendly API.

To begin, LemonStand is an ecommerce platform designed for companies that are growing at a rapid pace. It works fine for beginners who don’t plan on customizing much in terms of their own product pages and logo.

LemonStand highlights the ability to customize the entire user experience for your customers including the checkout process with the front-end development tool.

lemonstand example

How about the security? Security is definitely important for everyone. Right?

And it’s especially important for you. The security of your e-store is essential not only because it holds your data, but because it holds your customers’ as well.

Envato Plugins Banner

LemonStand is relatively low cost, but may be a bit expensive for some users with certain types of shops/selling needs. LemonStand’s features are its strongest asset. The non-customizable options are not exceptional, but are strong nonetheless, and its customization features are, as I’ve said, superb and probably the best around.

7. JigoShop

jigoshop

Jigoshop is an extremely helpful WordPress plugin for hosting an e-commerce website and offers every solution that you need to run your online store. It has a comprehensive library of free as well as paid extensions that help you customize your site.

Plus, Jigoshop provides you all the required options to help you create a fully featured eCommerce site. You can upload all your products, take payments with PayPal and Skrill/Moneybookers without any external or additional tool.

If you want to take your online business to the next level, Jigoshop offers you some premium extensions which you can use on your WordPress site. Overall a great WordPress eCommerce solution which is cost effective and user-friendly.

Compared to its competitors, Jigoshop surprisingly has a wide range of features ready to go straight out of the box, without needing additional plugins.

  • Payment gateways
  • Shipping options
  • Physical products vs. downloadable products
  • Selling in different countries and currencies
  • Themes support

jigoshop dashboard

The selection of payment methods available with Jigoshop by default (i.e., without using plugins) is solid, without being outstanding. You can accept five different types of payment, including FuturePay and PayPal Standard. Of course, you can add plenty more via add-ons, many of which are free.

jigoshop payment method

JigoShop offers everything you could need in a shopping cart. Simple to install, quick to set up and easy to use, this plugin offers you all the data you need for reports, and gives you an efficient way to manage inventory and options for your products.

I have to say that the ecommerce solution market is pretty packed, and the open-source section of it is almost dominated by WooCommerce. Compared to its biggest rival, I’d say that Jigoshop more than holds its own, and I’d be more than willing to say so on a Jigoshop Wikipedia page!

Overall, if you’re looking for a free, open-source ecommerce solution, I’d rate Jigoshop as an excellent choice for your WordPress online store.

Final thoughts

An e-commerce platform is not the only solution that will serve everyone’s needs. Choosing the best WordPress eCommerce plugin is tricky and it all depends on your personal needs.  The e-commerce plugins mentioned in this article are built with a great number of purposes to meet business requirements and there are thousands of plugins for e-Commerce, so you can’t possibly try them all. Choose wisely, and watch your business grow. Hopefully this collection will partly help you pick one suitable WordPress eCommerce plugin for your needs.

Would you add any other e-commerce plugins to this collection? Share your experiences and thoughts in the comment box below.