Are you looking for the best web design trends to help you ith user experience? If you are, keep reading this article!
The digital world is fast-paced, and users’ expectations change daily. What was in trend yesterday might be outdated today.
Therefore, when building a strong website UX, brands must continually follow web design trends to create a memorable user experience and set their company apart from the competition.
For your convenience, we have compiled the 7 best UI design trends that will help you create an aesthetically appealing web design and provide your users with maximum usability.
The result?
Increased brand recognition and higher profits!
7 Web Design Trends for a Strong UX 2024
Here are some of the best web design trends to look for in 2024 if you want to enhance your website’s UX:
- Create unique illustrations
- Setup scroll-triggered animations
- 3D animations
- White space
- Custom layouts
- Bold fonts
- Custom color palettes
And so on.
Below, we will explain how these things can help you.
1. Unique Illustrations
Hand-drawn and 2D custom illustrations were quite popular in 2021; you will see many of them in 2024.
Asymmetrical and unaligned web design elements not only help with a strong UX but also make your website stand out. Custom illustrations also create a friendly and inviting look that ensures a good user experience.
You can also add motion to these illustrations to bring them to life. Hand-drawn illustrations are unique and more memorable, as they express your brand at a glance.
2. Scroll-triggered Animation
Scroll-triggered animations are great for storytelling, and it plays a significant role in creating an excellent UX.
Some famous brands like Apple have used scroll-triggered animations on their website to make it more fun and display their products like telling a story.
You can also animate your typography, as it is an important UI element and plays a major role in building a strong user experience.
Scroll-triggered animations are quite immersive. They engage the viewers and make them feel like they are a part of the brand and the story it’s trying to tell.
Therefore, don’t underestimate the power of animation in UX.
3. 3D Animation
Gone are the days of stock images. In 2024, websites will use custom 3D animation in their web design.
These animations are not only aesthetically appealing but also great for a higher UX. Most modern websites use custom 3D animation as their landing page background.
For example, you can see how Apple uses playful animation in its Arcade webpage to make it more interactive and fun.
However, keep in mind that when you incorporate 3D animation in your web design, you need to optimize your site’s overall performance.
If it doesn’t load fast enough, it will not run smoothly, thus affecting the overall UX.
4. White Space
In this modern age, websites are returning to minimalistic designs with great use of white space.
White space is an essential UI element and also important for creating a strong UX. It guides users through the website from one element to another.
Therefore, creating a visual hierarchy on your website is essential to guide the viewer to important CTAs and ensure there are no distracting elements.
Similarly, white space is an essential UX element because it provides a resting space for the viewer’s eyes by creating a flow of the page elements.
Therefore, if you want to enhance your website’s UX, pay attention to the use of white space.
5. Custom Grid Layout
Modern websites are moving away from perfect grid layout and adopting custom web design layouts that are more asymmetrical.
These designs don’t only look visually appealing but also give you more control over different web design elements.
For a unique and memorable user experience, brands are using a custom grid layout that is open with various design elements placed in the layout.
With an asymmetrical grid layout, you can design websites that are responsive and consistent across different devices with various screen sizes. Custom grids also give you plenty of options to play around with, like white space and a minimalist style.
6. Bold Fonts
Modern websites use bold fonts, especially vintage type, including sans Serif. These are important for building a great UX and creating memorable branding.
Another trend that will be prevalent in 2024 is the use of prominent screen-dominating text, especially on landing pages. When it comes to UX, choose a font that suits your brand and audience.
Another web design trend that will be popular in 2024 is full-page headers. This trend is quite popular, as websites use CTAs as bold, full-page headers with an eye-catching image or illustration on the right.
It is great for strong UX because users tend to focus more on the top left of the web page.
7. Cool Color Palette
In 2018, the web’s color was yellow; in 2019, it was blue, and so on. Now, modern websites use muted color palettes and move towards pastel hues and cool colors.
With the right color, you can improve your website’s UX and increase brand recognition by up to 80%.
Another popular web design trend in 2024 is using soft and cool colors like teals, pastels, and blues for the backgrounds and bold and warm colors (red, green, oranges) for CTAs.
You can incorporate a muted color palette in your illustrative design for a better UX and visually appealing website design and highlight important stuff with bold colors.
Conclusion
These are some of the top web design trends to follow in 2024 for better UX. When you incorporate these design trends in your website, strike a balance between different elements.
Don’t just focus on the visual aspects of the web design; focus on the storytelling and branding through emotions.
If you are confused, you can always seek professional help from a web design company and enhance the UX of your online platform.
Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Dynamologic Solutions.
