8 Top WooCommerce Follow-Up Email Plugin (Free and Paid)

8 Top WooCommerce Follow-Up Email Plugin (Free and Paid)

Are you looking for the best WooCommerce follow-up email plugin? If you are, keep reading this article. We will show you eight plugins to help you with WooCommerce email follow-ups!

With the WooCommerce plugin, you can easily create an online store. No coding or anything technical is needed to start a WooCommerce store. The real challenge is to convert website visitors into customers.

So many methods are available, like product upselling, offering BOGO deals, category discounts, and so on, to make more sales.

But have you ever thought about customers who add products to their cart and leave without completing the purchase?

To help you with this situation, we have created this article. In this post, we will show you the eight best WooCommerce follow-up email plugins you should try to boost sales.

Before going deep into the article, let’s see why using a WooCommerce follow-up email plugin is good.

Why Use a WooCommerce Follow-Up Email Plugin?

While handling a WooCommerce store, researching how to get more customers and improve the conversion rate would be one of the challenging parts. Usually, some people will add a product(s) to their cart and leave without completing the purchase. It is known as cart abandonment.

Cart abandonment is one of the challenging things most online shops struggle with.

How do we solve this issue?

Use a dedicated WooCommerce follow-up plugin!

As the name suggests, a follow-up plugin will help you find lost leads and convert them to sales. The plugin can track specific events and send them emails based on custom conditions. Now you know what WooCommerce follow-up email plugins are.

Next, let’s see what to look for in a WooCommerce follow-up email plugin.

What to Look for In a WooCommerce Follow-Up Email Plugin?

If you need a WooCommerce follow-up email plugin, consider these factors:

  • Integration options: Integrating the follow-up plugins with third-party email marketing services and tools like Zapier would be ideal. So, look for possible integration options.
  • Events tracking: Tracking custom events and performing specific tasks based on that is a good feature to have on a follow-up plugin.
  • Pricing: You don’t need an expensive email follow-up plugin to get all the features. Free or affordable ones offer better features for a cheaper price.
  • Support: If you need help with the tool, the best thing you can do is to contact the support team. In this case, check how the support team will help you in specific conditions and how well is their response rate.
  • Compatibility: When you run an online store, you might be using third-party plugins and custom codes to make the website better. Ensuring the email follow-up plugin won’t cause any issues would be great.

Now you know what to look for in a WooCommerce email follow-up plugin. Next, let’s see the best tools you can use to capture lost leads.

Best 8 WooCommerce Follow-Up Email Plugin

In a nutshell, the seven WooCommerce follow-up email plugins are:

  • Abandoned Cart
  • Abandoned Cart Recovery
  • YITH WooCommerce Recover Abandoned Cart
  • ShopMagic Abandoned Carts
  • Retainful
  • ELEX WooCommerce Abandoned Cart Recovery
  • CartBounty
  • AutomateWoo

Below, we will mention what makes each tool unique. Based on your preferences and requirements, you can choose an option.

Without any further ado, let’s get into the list.

1. Abandoned Cart

abandoned cart

The first option we have for you is a plugin called Abandoned Cart. It is a useful plugin if you have a lot of people abandoning carts before completing the purchase. The custom pop-up options available in the plugin will come in handy for recovering your revenue. The plugin will also provide several pre-made templates to make your job easier.

You can set a custom time to send reminder emails to people who left the website without completing the purchase. Another notable feature the plugin has is the recovery incentives. When you get a lead back, you can offer a custom coupon code to complete the purchase. This will help you convert the lead into a sale.


  • Custom pop-ups
  • Custom templates
  • Reminder emails
  • Automated messaging
  • Recovery incentives


Abandoned Cart is a freemium WordPress plugin. If you want the free version tool, you can go to the repository and get it there. The premium version will cost you $104.30 a year for a single domain license.

2. Abandoned Cart Recovery

abandoned cart recovery

If you need a plugin to boost sales with minimal effort, check out Abandoned Cart Recovery. The plugin will automate sending emails to customers who left their carts. It will also keep a list of all the abandoned, recovered carts and pending orders. So, if you need to get an overview of the performance, you can check these reports.

On top of that, based on the WordPress user roles, you can set custom email templates. So, if you have VIP customers, offering them a discount with the email would be ideal. The abandoned cart will also be cleared automatically after a specific time.


  • Detailed dashboard
  • Automated email sending
  • Delete abandoned carts after a specific time
  • Email personalization
  • Different email templates for different user roles


Abandoned Cart Recovery is a premium plugin. You can download it from the official WooCommerce store, and the plugin costs $6.59 a month or $79 a year.

3. YITH WooCommerce Recover Abandoned Cart

YITH WooCommerce Recover Abandoned Cart

YITH is a popular name in the WooCommerce industry. To help business owners recover their abandoned carts, YITH developed a plugin called YITH WooCommerce Recover Abandoned Cart. The tool comes with many features, such as optimized for non-registered users, support for variable products, and so on.

The best thing about this plugin is even when a user who is not registered on your website adds something to their cart and leaves the website; the plugin will send them an email with the exact item they have added to the cart. This way, they can complete the purchase as a guest or create an account on your store.

Another great feature is the advanced reports available. From the insights section, you can see every piece of data you can use to make better decisions.


  • Optimized for non-registered users
  • Supports variable products
  • Email logs
  • Customizable emails
  • Advanced reports


YITH WooCommerce Recover Abandoned Cart is a premium plugin. You can get it for $89.99 a year.

4. ShopMagic Abandoned Carts

shopmagic abandoned cart

ShopMagic Abandoned Carts is one of the best tools to send targeted emails to customers and increase sales. The plugin provides direct integration with Mailchimp. So, besides abandoned cart recovery, you can also build your email list with the plugin. Another notable feature of the plugin is the review request.

Once someone successfully places an order, you can send a targeted email to them to encourage them to leave a product review. As you know, positive reviews will always increase the customer trust. ShopMagic abandoned cart also comes with a feature where you can set a custom time limit to consider the cart as abandoned.

These features will help you make the most of the WooCommerce store.


  • Customizable email content
  • Mailchimp integration
  • Review requests
  • Cart timeout
  • Exit-intent pop-up


ShopMagic Abandoned Carts is a freemium plugin. The lite plugin can be downloaded from the WordPress plugin repository. The premium version will cost you $69 a year or $299 (one-time payment).

5. Retainful

retainful - WooCommerce follow-up email plugin

If you need a complete solution for your email marketing efforts, check out Retainful. Retainful is not just a WooCommerce follow-up plugin but a useful tool to boost your email marketing efforts to the next level. The plugin is easy to use, and you can get started without technical knowledge.

To get returning customers, you can configure an email trigger to send coupon codes to your customers. As you know, discounts on purchases are a good way to increase sales. You can also configure exit-intent pop-ups to get the sales moving without any hassle.


  • Easy to use
  • Lightweight
  • Order coupons
  • Email marketing automation
  • Exit-intent pop-ups


Retainful is a free WordPress plugin. You can download it from the repository.

6. ELEX WooCommerce Abandoned Cart Recovery

ELEX abandoned cart - WooCommerce follow-up email plugin

If you need a plugin that won’t cause compatibility issues on your website, check out ELEX WooCommerce Abandoned Cart Recovery. After activation and configuring the plugin, the dashboard will show you how much money you have lost due to the cart abandonment and how much you recovered. This is an excellent feature offered by the plugin.

There is also a data filter option available to fetch data from a specific date range. So when you run a custom discount campaign and need to check how much money you have recovered in the period, this option will be useful. You can also set custom email triggers and edit the email templates according to your requirements.


  • Automatic email triggers
  • Custom email templates
  • Email logs
  • Detailed insights
  • IP restriction


ELEX WooCommerce Abandoned Cart Recovery is a freemium plugin. You can get the free version of the plugin from the repository. The premium plugin will cost you $79 yearly for a single domain license.

7. CartBounty

cartbounty - WooCommerce follow-up email plugin

CartBounty is another great plugin you can use to prevent cart abandonment. When someone lands on your website, CartBounty will start tracking them. This way, you can see what most people prefer on your online store and make tweaks (if necessary). Since the plugin also has a fully automated system, you do not need to deal with the tasks manually.

CartBounty also integrates with Google’s reCAPTCHA. This way, you can eliminate spam bots from your online store. The plugin is also optimized for developers. If you need to enhance the plugin’s features, you can use the custom webhooks available.


  • Live tracking
  • Fully automated system
  • Spam free
  • Abandoned cart notification
  • Developer friendly


CartBounty is a freemium WordPress plugin. You can download the free plugin from the WordPress plugin repository. The premium plugin will cost you $92 yearly for a single domain license.

8. AutomateWoo

AutomateWoo- WooCommerce follow up plugin

If you want to use a feature-rich WooCommerce follow-up email plugin, you should check out AutomateWoo. The main advantage of the plugin is the detailed dashboard. You can track the email conversions, open rates, clicks, and unsubscribes from the dashboard. This will give you an idea of what’s happening with the website.

Another notable feature of the plugin is the integration. First of all, AutomateWoo integrates with WPML, a popular WordPress translation-ready plugin. Apart from WPML, the plugin can also be integrated with WooCommerce subscriptions, WooCommerce bookings, WooCommerce memberships, and so on.

Overall, it is a good plugin you can use to deal with lost leads.


  • Detailed insights
  • Customizable follow-up emails
  • Cart abandonment tracking
  • Unlimited email sending
  • WPML support


AutomateWoo is a premium WordPress plugin. The plugin will cost you $9.92 a month or $119 a year.


There are so many plugins available you can use to recover abandoned cars and follow up with your customers. The most popular ones we mentioned in this article help you boost your sales with minimal effort.

You can pick an option based on your preferences and requirements.

Which plugin are you going to use?

Let us know in the comments!

Sreehari P Raju
Sreehari P Raju

Sreehari P Raju is a freelance WordPress content writer. He started using WordPress in 2015 and loves writing tutorials, product reviews, and listicles. While not working, he loves playing Minecraft or eating KFC.

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