WordPress is an excellent piece of software for both hobbyists and professionals. No matter whether you want a casual blog or a powerful e-commerce website, WordPress has something for you.
We will focus on the latter category today—the ones earning with WordPress. No, better yet, we will focus on those who want to earn with WordPress.
About a quarter of WordPress users use it to make a full-time living. Ideally, you want to be a part of that top 25%.
To do that, you first have to monetize your site. There are many ways to do that, including sponsored articles, affiliate marketing, selling products, etc.
One of the most popular ways to monetize your site is running ads. Advertisements are simple, take a short amount of time to set up, and don’t require constant effort to maintain. They are the perfect option if you want to easily capitalize on your website’s popularity.
The benefit of WordPress is that you can do everything automatically, without meddling with the site’s code. As you can probably guess, there are a plethora of plugins that let you control various aspects of advertisements at a click of a button.
If you’re interested, here are our choices for top advertising plugins.
1. WordPress Ad Widget—Best for Beginners
WordPress Ad Widget is by far the most straightforward advertising plugin out there. If you’re a complete beginner or if you don’t want to bother with a complex plugin interface, this is the plugin for you. It is the fastest way to add ads to your WordPress site.
After you install the plugin, you’ll see a new widget in the widgets tab of your dashboard. It works like any other widget. You can drag it wherever you want an ad to appear. You then insert the ad image and the ad link, and you’re good to go. The ad will show up next time you refresh the page.
You can also use this plugin to run Google ads or other third-party ads. Just remember to disable your ad blocker. If you don’t, you can’t know if the ad appears on your site or not. This goes for all ad plugins
You also can’t see impressions or clicks with this plugin. It only lets you easily include ads, nothing more. If you want to experiment and see which ads work best, you need one of the following options.
2. AdRotate Banner Manager—another Simple Option
AdRotate Banner Manager is a tad more complicated than WordPress Ad Widget, but it is still suitable for beginners. Its design is similar to the WordPress dashboard so it won’t take you long to get the hang of the interface.
You can use it to set up mobile ads, use differently sized ads, or even have advertisers change their own ads on your site. It is also compatible with most plugins so you won’t lose on performance.
Unlike the previous plugin, AdRotate Banner Manager lets you track statistics about ads. With this option, you’ll know exactly how many clicks your ads get, and you’ll be able to single out the top-performing ads. This is great if you want to experiment and maximize your ad revenue.
If you’re a beginner, but aren’t opposed to learning and tinkering with various options, go with this plugin.
3. WP-Insert—The Advanced Option
WP-Insert has too many functions to list here. It is one of the most comprehensive free advertising plugins you’ll find.
You can use it to place ads from up to three different ad networks simultaneously. Moreover, you can place these ads pretty much anywhere. There’s even an option to automatically put an ad exactly into the middle of your post.
It also lets you track clicks and impressions. This is amazing if you want to experiment with ads. You can find the type of ad and the exact ad placement that generates you the most income.
You can also display different ads on different devices, exclude ads from specific pages, or not show them at all to logged-in users. And those are just a few options.
If you’re looking for a powerful tool with plenty of advanced options, go with WP-Insert.
4. Ads Pro—the Comprehensive Paid Plugin
If you’re looking for a plugin that takes care of it all, this is what you’ve been waiting for. It is a premium plugin, but it is well worth the $47.
Ads Pro gives you a ton of options like 25+ different ad templates, custom ads, showing only a certain number of ads to the same visitor, fraud protection, and much, much more. It can even detect ad blockers and prevent them from disabling your banners.
There are also many ways to display the ads. You can change your preferences according to the user’s browser, device, previously visited URL, browser language, or pretty much any factor you can think of. Of course, you can also track the statistics and eventually display only the top-performing ads.
The plugin is exceptionally well-optimized, and it works well with other plugins and technologies. You also get one year of support with the base cost, and you can pay for an extended period of support if you think you’ll need it. There is no need to worry anything will go wrong.
If you’re looking for the most advanced plugin possible, Ads Pro is definitely the one for you. If you don’t mind learning about all the various options, you can use it to do incredible things and optimize your ads to perfection.
Here we’ve given you a list of advertising plugins you can use. We’ve covered all levels of plugins, from the most basic to the most advanced. It’s up to you to choose how much effort you want to put it and what you want to achieve. You can pick your preferred plugin accordingly.
You should also know that a big part of running ads is experimentation. Don’t be afraid to test out various ads and various plugins. It might surprise you how much of a difference some of them make.