We live in a visual world. Whether it’s online social media post or a physical printout sheet, users and followers respond positively to great designs. Are you ready for mastering design tools for marketers? Fear not, marketers! Not everyone is born an intuitive designer but with this well-curated list of design tools for marketers, you’ll be able to create distinguished designs that fit well with your marketing campaigns in no time.
These are particularly the best tools to do branding and spread your promotions.
Mega Creator
Mega Creator is an online tool that enables even non-designers to produce professional-looking visual content from pre-made elements.
It comes with ready templates to create social media visuals for Facebook, Instagram, Twitter, Youtube, Pinterest, and Producthunt!
Mega Creator embraces all the Icons8 assets in one place:
- Hundreds of customizable templates for all popular social media platforms
- Photos with transparent background
- Backgrounds (photos and vectors)
- Vector illustrations
- Icons
Canva
Canva is a versatile image creation tool that launched in 2012 but its initial ideas can be traced back since 2007. Spending a long time researching the market and honing their own services, they now boast very professional layouts to create stunning graphics.
Overall
When registering, you’ll be asked what type of user you are. It’s said to help recommend the right design types to individual users, though it probably also affects the premium resources you can see. Compared with business owners being offered enterprise plans, self-identified as student users could be presented with fewer elements. This is probably to sift user demands, thus help Canva retain their stable performance and lighten their loads by not showing full resources to every type of users. A premium plan generally charges you $119.4 yearly but that should be paid off if you run an enterprise-level business. Apart from the affiliate program of referring friends, you can also earn up to $36 for each new Canva Pro subscriber signing up via your unique referral link.
Pros
- Rich resources including courses, tutorials, marketing and branding blogs
- Great documentation
- Backed by a big design community
Cons
- It’s not immediately apparent which templates are available to free members, and which are premium-only
- Only 7-day free trial (compared to DesignBold offering 30-day free trial)
- No click-to-chat for help
Visme
Visme is one of the leading cloud-based services in the content design niche. It suggests an all-in-one toolkit that can be used by both professional designers and people who have no design skills as well. Visme is one service that provides you with all the templates, graphics, assets you need.
Overall
The best part of Visme is that you can create an account free of charge. A free account offers a wide range of features you can use on the fly. A standard plan starts at $25 per month and allows you to use more additional features.
Visme can help you create different types of content like:
- visually appealing presentations
- engaging infographics
- reports
- newsletters, professionally designed ebooks
- web and social media graphics
- and many more
With Visme you can create visual content fast even as a non-designer. Thanks to pre-made templates and blocks that are already professionally pre-designed. Choose the template you like and add it to canvas customizing per your needs.
Visme offers a huge library of assets like royalty-free images, a ton of graphics and icons, smart charts, as well as a variety of pre-made blocks.
The service has the option to preview, share, and download a created piece of visual content. Afterward, you will be able to track detailed analytics.
Pros
- A free plan is included
- Lots of features
- Easy in use
- Huge library of different templates
Cons
- A free plan doesn’t have many features
- The themes and designs available on Visme’s free account are very limited.
Appy Pie Design
Overall
Elevate your content creation with Appy Pie Design – a platform that revolutionizes the way marketers showcase their products, services, or promotional events. Boasting a budget-friendly premium plan, the Professional subscription is priced at just $71.88 annually. Immerse yourself in an extensive resource library featuring over a million copyrighted images, and unlock the potential of the AI video generator for unparalleled creative expression.
Pros
Appy Pie Design stands out with its clean and user-friendly interface, making it accessible to everyone without the need for guidance. The Chart section is a highlight, offering versatile Table and dynamic Map charts that can be easily edited. Adding to its flexibility, its video generation tool allows users to integrate dynamic maps and import data directly from XLS, XLSX, and CSV files. Catering specifically to marketing experts, the platform offers a plethora of video types for diverse creative endeavors.
Notable advantages include:
- A pricing structure that’s approximately half of Canva’s
- Exceptional planning and analytics templates, including comparison, SWOT, statistics, diagrams, timelines, and more
Cons
While Appy Pie Design excels in its offerings, it’s important to note that the free plan comes with certain limitations.
DesignCap
Overall
DesignCap provides a quick, creative, and engaging way for marketers to showcase their products, services or promotional events. This is the best tool to go thanks to its budget-friendly premium plan. Professional subscription costs you only $71.88 billed annually and its huge resource library comes with over a million copyrighted images.
Pros
DesignCap has a clean and straightforward interface that everyone can easily control it without any guidance. You’ll appreciate its Chart section. DesignCap offers Table and dynamic Map chart. Moreover, its chart feature is more flexible to edited. And DesignCap allows users to add dynamic maps and import data directly from files of XLS, XLSX, and CSV. Of course, you can type the exact data manually like do it in Canva. DesignCap is dedicated to marketing experts who create wonderful visualizations of data on a daily basis. Their massive list of document types will both overwhelm and inspire your marketing creativity. You can edit photos, compare fonts, create graphs, and more. What’s even better:
- The price is about half as much as Canva
- Excellent planning and analytics-related templates such as comparison, SWOT, statistics, diagrams, timelines, etc.
Cons
- Free plan is very limited
Wrapping up
We hope these online design solutions and resources can make your marketing life much easier. What are your favorite free and premium online design tools for marketers? What would you add to this list? Let us know in the chatbox below! Happy designing!
