If you own an online store, you must be acquainted with dynamic pricing strategies and how they work, but it is worth explaining from the beginning what it means.
So dynamic pricing is the current pricing strategy of your online store suitable for one or several products. It is usually created based on the needs and demands of your customers, membership, and the number of products within one order.
Dynamic pricing offers different deals to different groups of customers, like if these buyer personas are your regular customers, or they are the newcomers, and so on. Customers who participate in your WooCommerce paid subscribers get special discounts and offers depending on the range of chosen products and the final sum of the order. And thanks to dynamic pricing plugins, these pricing differentiators and criteria can be set.
Dynamic pricing is a required tool for stores that offer a similar variety of products or services to their competitors. To make customers shop in your store, dynamic pricing can provide them with automatically generated special discounts like Buy One Get One Free, Buy X Get Y, Buy bundled products get gift items, etc. It also helps learn customer behavior to adjust your products or services to their demands.
Hence, we collected the most popular dynamic pricing plugins with which you can integrate your WooCommerce store. They all have different features and pricing plans so that you can choose the most suitable for you.
1. YayPricing – WooCommerce Dynamic Pricing And Discounts
YayPricing is a versatile and feature-rich plugin that allows you to create various discounts and pricing rules for your WooCommerce store.
You can easily apply a discount on products of an entire category or based on their tags, variations, stock volume, or other criteria using the product filtering built into the plugin.
With this WooCommerce dynamic pricing plugin, you can create a gift discount for your clients based on their order items, total spent, logged-in customers, or specific customers.
Combined with advanced dynamic pricing rules for WooCommerce, you can create rules such as automatically giving away a gift when an order contains a t-shirt and a phone case, as shown in the screenshot below.
Features:
- Discount types: Fixed, percentage, and fixed price methods.
- Apply discount rules to the product name, variation, category, price, and in-stock product.
- Buy One Get One Free deals are based on fixed, percentage, and fixed rates.
- Buy X Get Y Free.
- Buy X, Get Y with automatic discounts for Y.
- Conditional cart discounts.
- Dynamic display of offer descriptions on the product page.
- Exclude specific rules at any time.
- Run multiple rules at the same time.
- Discount scheduling to enable a pricing rule during a given timeframe.
Moreover, YayPricing helps you to add quantity-based pricing & tiered pricing that allows WooCommerce to update prices on quantity change. So the more your customers buy a product, the cheaper price they will get!
YayPricing – WooCommerce Dynamic Pricing And Discounts plans vary from single-site yearly licenses to one-time payment lifetime licenses, which is super agency-friendly. And all that is backed by a guaranteed no-questions-asked refund policy.
Buy Plugin2. YITH Dynamic Pricing & Discounts for WooCommerce
YITH dynamic pricing plugin is considered one of this type’s most frequently used plugins. It implies setting specific discounts or related offers within your online store.
All your special orders available for customers can be divided into several groups, such as free products, promotions, special prices, and discounts for particular products for your regular clients and new ones to make them stay on your site. The discounts are not created from your mind but are mostly based on the product category, demand for this product, and the quantity within one order.
Moreover, certain offers can be available only for a particular group of customers, which means that they are not suitable for another one, and these settings can easily be applied through this pricing plugin.
To highlight the core features YITH dynamic pricing plugin entails, these are the following:
- Capability for customers to see the discount on the number of specific products, whether they need to add more to get a bigger discount;
- Providing different discounts to different groups of users;
- The pricing settings can be applied for a wide range of products or services due to the certain discounting strategy;
- Providing customers with additional information about the available discounts;
- Free products are advisable to add to engage your customers more.
Talking about the pricing plans to use these plugins, they are all affordable. It offers a free version with basic functionality for one online store. Then, you must pay from $130 to $350, depending on your number of Woostores.
Buy Plugin3. Dynamic Pricing with Discount Rules
Our next option for you is Dynamic Pricing With Discount Rules for WooCommerce. It is one of the feature-rich and easy-to-use WordPress plugins you can use to add dynamic pricing to your WooCommerce store. You can add as many rules as you need via the plugin settings. When you add multiple rules, you can set priority to each of them.
The plugin is also compatible with WordPress translation plugins like WPML and Polylang. So, if you are running a multilingual WooCommerce store, there won’t be any compatibility issues. The features available in Dynamic Pricing With Discount Rules for WooCommerce are too good. They have added multiple discount types to the plugin, allowing users to choose rules according to their preferences.
Some of the unique features of the plugin are:
- Works with most WordPress themes
- Translation ready
- Discount scheduling
- Multiple conditions
- It comes with a shortcode for displaying discounts
Dynamic Pricing With Discount Rules for WooCommerce is a freemium WordPress plugin. You can get the lite version of the plugin from the WordPress plugins repository. The premium version will cost you $43 a year.
Free Download Buy Plugin4. Dynamic Pricing
If you need a plugin from WooCommerce’s official plugin repository, check out Dynamic Pricing. With this plugin, you can create bulk discounts, role-based discounts, category-specific discounts, etc. The interface and configuration of the plugin are simple, and you can get started within a couple of minutes.
The role-based pricing option will help you show different product prices for specific user roles. This feature will come in handy when you have a membership program running and need to offer special discounts to your members. You can also use the category-based discounts according to the situation.
For example, if you need to provide a unique discount for baby products, you can use the category discount option for this purpose.
Here are some of the plugin’s features:
- Easy to use
- Lightweight
- Multi0ple discount types
- Excellent customer support
- Compatible with every theme
Dynamic pricing is a premium WordPress plugin. You can get it from the WordPress plugins repository, which will cost you $129 a year.
Buy Plugin5. WooCommerce Dynamic Pricing and Discounts
The 5th option we have is WooCommerce Dynamic Pricing & Discounts. When you need a reliable plugin to handle WooCommerce pricing, you can use WooCommerce Dynamic Pricing & Discounts. It has several features that will help you customize the prices on your WooCommerce store.
The conditional logic feature available in the plugin will help you modify the pricing of the product based on user choices. The tool is compatible with the latest version of WordPress and WooCommerce. So there won’t be any issues while using it on your online store.
Another thing you will like is the checkout fee option. Using this feature, you can add a checkout fee to the orders without writing any codes or using any extra plugins.
Now, let’s see some of the features of WooCommerce Dynamic Pricing & Discounts.
- Dynamic pricing adjustments
- Cart discounts
- Multiple strategies
- Buy X, get Y deals
- Conditional logic
WooCommerce Dynamic Pricing & Discounts is a premium WordPress plugin. You can get it from the Codecanyon marketplace, which will cost you $69 (one-time fee).
Buy Plugin6. Advanced Dynamic Pricing for WooCommerce
This is another popular dynamic pricing and discount plugin that is quite easy to implement and use. This dynamic pricing plugin provides simple functionality with no advanced features. It can set discounts for specific products, offering different prices to different groups of users and discounts to certain groups of products.
Despite the limited functionality, it can help you increase your sales anyway, as it also generates the statistics of your sales strategy to see its efficiency. Just not the main options the Advanced Dynamic pricing plugin offers these are:
- Fixed prices for particular categories of products;
- Role-based pricing according to diverse groups of customers;
- Special offers for regular customers or huge orders;
- Automatically generated discounts for specific products to increase sales.
To get access to the functionality of this dynamic pricing plugin, you will have to pay from $50 to $200 annually. It also offers a free plugin version, but its functionality will narrow.
Free Download Buy PluginBottom line
This list of dynamic pricing plugins is just a small portion of all existing dynamic pricing tools that can be easily implemented within your WooCommerce store. Each has a different purpose and options – discounts, temporary or stable special offers, sales statistics, analytics, etc.
The choice entirely depends on what tasks you have and what goals you want to achieve by using a particular dynamic pricing plugin. Remember, the dynamic pricing plugin is used not only for automatically generating discounts and special offers to your customers but also to help you analyze your current sales and marketing strategies to determine what adjustments are required to increase your revenue.
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