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Messaging – A Sonic Boom in Hospitality Industry
Within the past year, hotel brands have made headlines for their adoption of various messaging channels, as well as for the development of their own messaging systems.
Consumers have taken quickly to messaging platforms like Facebook Messenger, WeChat, Snapchat, WhatsApp, Viber and others, on top of their existing SMS abilities. Hotels are realizing a great opportunity to engage and provide service to their guests by following suit.
Both Hyatt and InterContinental Hotels Group (IHG) use Facebook Messenger as part of their messaging strategies. Starwood EAME plans to add it as well.
Hyatt was also the first hotel chain to announce at the end of 2015 they are testing Facebook’s new “Businesses on Messenger” tool for guest service.
Hyatt has also been using Asian app WeChat to connect with the Chinese market. Shangri-La uses WeChat for content marketing campaigns.
Starwood has experimented with WhatsApp, as well as with Blackberry Messenger.
Other brands have added messaging functionality to their existing apps. Marriott International is testing this out, and it’s something Hilton plans to add to its app next year.
With their Lucy app, Virgin hotels let guests not only message hotel staff but also communicate with other guests, too.
Meanwhile, Kayak has taken the approach of launching a chatbot on the Facebook Messenger Platform.
How so?
The real-time, immediate and personal nature of messaging is part of what makes it such a compelling engagement channel for hotels. But messaging as a medium also has other characteristics that make it well-suited to guest engagement. It’s conversational, much like traditional interaction between guests and staff.
It’s also threaded and tied to an identity, which means context is retained. Staff can scroll through previous exchanges with a guest to recall preferences and previous requests. And, unlike phone calls and in-person communication, conversations in the form of messages between the guest and a hotel represent data that can, for the first time, be analyzed individually and in aggregate.
Messaging can help hotels improve guest satisfaction, by giving hotels the opportunity to take advantage of every request, suggestion, concern or compliment from guests. Since implementing messaging, Hyatt has enjoyed improved customer service ratings and higher net promoter scores. It can also – for the time being – still serve as a valuable differentiator between hotels and their competitors.
Instead of having to make calls to the front desk, hotels can use messaging as a means to proactively communicate with their guests, instead of simply reacting.
Messenger app can help hotels with guest recovery, by reducing comps and improving loyalty through engaging guests and resolving their concerns during their stay.
Messaging can help hotels improve revenue by actively engaging more guests throughout their journey and by driving more revenue through mobile marketing, loyalty programs and up-sell and cross-sell opportunities. Starwood, for example, has seen clear ROI from its messenger app. Since launch, revenue is up thanks partly to a rise in spend at on-property services, the company says.
Facebook Messenger for WordPress & PHP
Top 10 WordPress Review Themes for Affiliate Marketing
Plenty of WordPress review themes are available, but we did the messy work of reviewing those review themes and gathered the best ones for you.
Why should we do affiliate marketing by doing review posts on our review website?
Because WordPress is used more and more by businesses to sell their products.
Because one of the main things consumers like to see when they are looking for products or services are opinions and ratings from other consumers.
Because nothing makes a consumer feel better than seeing a thorough and informative review on the products and services they are going to buy.
These will suffice to give a general idea of the reasons from which the values are present.
The big value here is nothing other than an optimal WordPress Theme for your own affiliate business. Take your time, enjoy their demos, experience their amazing features, and pick the one that suits you the most.
PRICE COMPARE
Price Compare is a premium theme that is easy to use for non-experienced WordPress users but still powerful enough to fulfill its purpose. Packed with modern design, payments options, social networking, Mailchimp subscription, it definitely attracts new users no matter the platform they access the site from. If you encounter any issue or possible bug, dedicated support from the team is there for you. Anytime.
Features:
- Unlimited homepage templates
- Single product multiple page variations
- Product grid & list styles
- Extensive theme options
- Useful shortcodes
- Front-End Store Registration
KUPON
An amazing WordPress theme for online shops, group buying marketplace,
and affiliate businesses.
Kupon brings visitors the perfect combination of practical design and smooth operation. Your users will be able to take advantage of friendly-made categories mega menu overview, accompanied with WooCommerce PDF Vouchers plugin. They can find the good deals in a few surfs and clicks. Kupon pages run very intuitively and flexibly, I must say.
Features:
- Backend, cart and checkout implemented via WooCommerce
- Marketplace functions implemented via WC Vendors plugin
- Frontend deal submission/edit form
- Guest submission
- Frontend voucher check form
- Custom fields in deal HTML rendering, query form and submission form
- Supported all WooCommerce payment gateways
- WPBakery Visual Composer included
- All CSS compiled via WP Less plugin
REHUB
This is truly an excellent WordPress theme tailored for moneymaking. Jam-packed with every essential feature of enhanced affiliate, coupon, directory functions, Rehub offers a modern style, top-notch user review system, and seamless search & comparison options. Woocommerce, EDD, and Ecwid plugins help to make your content more valuable for visitors and search engines.
I believe that Rehub overcomes all of your expectations.
Features:
- Support and extended functions for 3 shop plugin – WooCommerce, EDD, Ecwid
- Powerfull community functions and support for Buddypress, Mycred
- Frontend posting, frontend reviews
- Customizable filter panel
- Coupon functions (for posts and for WooCommerce)
- 5 different design layouts for WooCommerce offers
- Price comparison functions
- Affiliate modules ready
- Extended moneymaking functions for earnings on affiliate programs
COUPON XL
CouponXL is a competitive responsive deal-selling WordPress theme. Supported by Bootstrap frameword and clean codes, it surely delivers very good appearance on any devides from desktops to handhelds. The theme is well optimized to boost SEO rankings with a fast page loading speed to back it up. Now you can start making profits by products & services review, compare, frequent deal offers, and control payments smartly.
EXPERT
This is a marketing-focused premium WordPress theme for those who are looking for a beautiful, practical and professional design. Created with marketing prerequisites in mind, this theme incorporates with social networking, conversion funnel, promote box at the homepage, top Subscribe widget, 500-600px content wide site, and bottom Call-to-Action. Expert Blog is also fast loading, mobile-friendly and SEO optimized.
Are you ready to run successfully your page of affiliate with a minimum of WordPress knowledge needed?
Check it out:
- WooCommerce ready
- Advanced admin panel
- 600+ Google fonts
- Lots of useful shortcodes
- 9 post types
- Many practical widgets included
- Easy to add custom CSS, JS
GOLIATH
Define itself as Ads Optimized News & Reviews Magazine, Goliath is full-equipped to make your ideas of affiliate marketing come true. With Visual Composer, Slider Revolution and Mega Menu neatly packed, building a digital marketplace with this theme is becoming a piece of cake. Excellent ads system helps you insert Google Adsense, Iframe or regular image banners easily. You are free to expand your brand story, social PR, products and services contents, shipping, discounts and other recommendations on your homepage.
Features:
- Product review & rating system
- WooCommerce ready
- bbPress ready
- Active parallax background
- Smart sidebars
- Google rich snippets
- Social Media sharing
ENGINE
Product and service marketing is the key to earning in the future as many people tend to buy things online and they to tend to buy only after getting second opinion from a review website. The Engine homepage shows a multi level and well categorized sections which includes popular reviewed posts, editor picks, user picks and a even a huge list of categories. Including smart sidebars, minisites, trending topics, comparisons, reviews, Engine is an excellent theme that will let you review everything and boost your affiliate income.
Features:
- Mega menus
- Category-based minisites
- Powerful comparison system
- Well-organized review & rating system
- Localization and translation ready
- Correctly imports internal WordPress jQuery and jQuery UI libraries for fast performance and high plugin compatibility
OLD PAPER
Anything you review will not go unnoticed if you use Old Paper. This is a magazine style theme known for its powerful set of features to engage users in products and services rating, review and experience exchange. With revolutionary design and awesome loading speed, it brings a new look to the consumers and a brilliant perspective to your investment.
Designed based on research of famous online marketers, Old Paper is a wise choice for you to compete in this increasingly rivalrous marketplace.
Don’t miss out:
- 7 Predefined Skins and unlimited schemes
- Premium Review System with Taqyeem plugin
- Boxed or Fullwidth Layout
- Retina Ready & Responsive Design
- Child-Theme Ready (and included)
- Post formats: Images + Videos + Music + Quotes
- Social Networks Profile Settings
EDITION
The latest version of Edition 2016 has just been updated carrying the latest trend of affiliate marketing. This is a premium magazine WordPress theme with options to create blocks of category based content on homepage. This uniquely responsive template has an amazing built-in review system for authors which will let you rate any product with appeal. Attractive parallax effect and fast loading feature are also helping a lot in improving your business’ competitive position.
Features:
- MegaMenu Dropdown
- Sticky Desktop Navigation
- Easy Review System
- Unlimited Review Criteria
- Unlimited Post Slideshows
- Built On The Robust Redux Options Framework
- SocialFans Counter Plugin Included!
- Translation-Ready .po/.mo files inlcuded
COMPARE (Unavailable)
A professional Price Comparison theme for WordPress platform which will power your affiliate marketing effort to reach new heights. With Compare, your ability of customization is unlimited. You will find it easy to personalize color setting, background, logo, pattern, widget areas,etc. You will see how sleekly the comparison functionalities work. In addition, standard blog are ready to expand your content, including product bubbles or price comparison tables for specific products via simple shortcodes.
Features:
- Manage Products, Categories, Retailers and Brands via admin area
- Highlight / Promotion on Homepage
- Google Analytics Tracking
- Configurable Homepage Content Blocks
- jQuery Improved Drop-down Menus
- Step-by-step Guide in Theme Options
- Helpdesk (6 months support included)
