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10 Best Email Marketing WordPress Plugins

As WordPress is one of the most popular open-source content management systems globally, there are thousands of plugins available. Regardless of the type of plugin you are searching, from pop-ups creation to online forms design, you can surely find it. 

Email marketing plugins for WordPress create a very competitive market. As more companies focus on their email marketing strategy, SaaS companies are always bringing something new.

This is a list of the best email marketing WordPress plugins that will help you to grow your business and design a better strategy.

1. MailPoet 

MailPoet is an email marketing plugin, which was launched to operate as a WordPress plugin. More specifically, it is ideal to create, send newsletters and communicate with your subscribers. The best part of MailPoet is that you can create everything in your WordPress dashboard, and not go back and forth.

With MailPoet, you can use automated email campaigns or create manually everything you dream for. To better optimize and improve your actions, MailPoet offers basic data analytics for up to 2.000 subscribers, even for a free account.

However, MailPoet has some drawbacks, as well. The main concern, while using MailPoet, is that it offers limited opt-in style forms, allowing you limited freedom to design your own.

It has received a 4.6/5 stars in WordPress reviews and is considered one of the leading services in the market.

2. Moosend

Moosend is one of the most upcoming free email marketing services, allowing you to easily use up-to-date features, tools, forms, and designs for everything you need. This website tracking plugin informs you of how your website visitors act.

By installing the Moosend Plugin, you can automatically track your page views, the abandoned carts, and the successful purchases. These will help you to improve your marketing and sales funnel, add visitors/users to a targeted workflow of communication. Also, you can add tags to your customers for personalized thank-you emails.

Based on their actions, you can create personalized product recommendations in your email campaigns and track down every new customer. Then, automatically, their personal information will be in your emailing list. If you wish to improve your tracking strategy, you can combine it with another lead generating software, like Clickfunnels or Leadpages.

3. Sumo

Sumo includes different tools that can be integrated with your WordPress website, in order to enhance your marketing strategy. With features including heat maps, scroll boxes, and smart bars, these are free tools that you can use both in the free and premium account. 

The best part about the Sumo plugin is that it includes many tools that can replace individual plugins, and use it for many purposes. The pop-ups provided are great and improve your email list acquisition, while there are many guides on how to use everything about Sumo.

However, there are some things to consider with Sumo. While using its free version, then everything you use will be “branded”, requiring you going premium to be brand-free. This leads to the relatively expensive price of its premium option, compared to other similar services.

4. OptinMonster 

OptinMonster is considered as one of the best lead generation services that any company can use. But this is not good enough, as they improve its features constantly.  

The user interface of OptinMonster, regardless if you use it for WordPress websites or any other, is very friendly and simple. Also, it includes mobile-responsive forms, success templates after a positive form interaction, the use of audio-visual effects when loading the form.

The main concern with OptinMonster is that you cannot use its plugin, unless you have a paid account activated. So, as far as you wish to try for free the OptinMonster plugin, you shouldn’t go through the process.

However, if you are not in a budget restriction, then OptinMonster can provide you everything you need. Create a long subscribers’ list and boost your lead generation.

5. SendinBlue 

 

SendinBlue is a complete email marketing service, which works wonders. It’s WordPress plugin allowing more than enough to optimize and improve your email marketing strategy. It works as a connection between your WordPress website and the services of SendinBlue.

It offers its users segmentation, personalization, and automation features to increase the output of every email marketing campaign. Also, you can integrate a GDPR compliance checkbox to ensure your compliance with the legal provisions.

SendinBlue, however, still experiences a few email deliverability problems, the learning curve is a bit complicated, and allows few integrations in your WordPress hosted website.

It is considered as one of the leading services in the EU, and enjoys a 4.4 /5 star rating.

6. Newsletter 

Newsletter is exactly what it’s name says that it is. It’s a newsletter, email marketing service that integrates as a plugin for your WordPress site. 

It has a drag-and-drop composer, which helps you to create any kind of newsletter campaign you wish for. If you buy the premium version of the plugin, you receive extra features and support, which is not the case in the free version.

It is compatible with every SMTP plugin, ensures GDPR compliance with a double check-box, and provides unlimited subscribers, with statistics about them.

Even though Newsletter is a great plugin, it should be easier for people to use text versions for automated emails, activation and registration emails.

7. ConvertKit 

ConvertKit is an email marketing tool, which was launched back in 2013, and is ideal for bloggers, freelancers, book authors and solopreneurs. 

The UI (User Interface) makes ConvertKit an actual competitor, offering everything very simply. Its subscribers’ tagging system, in combination with its personalization and automation features, gives you more tools and power. And to spice it up, ConvertKIt has a great customer support system, which will never fail you.

However, ConvertKit has some issues. The more common concern regards the A/B testing options, as it allows you two different subject lines to be tested per email campaign. As such, you do not have a lot of data, variables, and statistics to check. Also, there is a limited variety of customization options for forms and templates.

8. MC4WP: MailChimp for WordPress 

Of course, MailChimp would be included in a list about email marketing plugins!

The MailChimp for WordPress plugin allows you to connect it with your MailChimp account easily, without any difficulties. This plugin offers a variety of features and can be integrated with other plugins, ideal for developers. 

MailChimp offers many email templates, which are mobile-friendly, great email campaigns choice, while being able to schedule your email campaigns with suggested sending time for improved rates.

On the other hand, there are a few issues, regarding MailChimp. The design options are somehow limited and hard-to-use, and the whole structure of all processes is complicated and not intuitive.

9. Mailster 

Mailster is used by over 20.000 users, allowing them to take advantage of its features to create, manage and send newsletter campaigns to your subscribers. Its pricing is its main selling point, as it charges a one-kind fee, which doesn’t change, based on the amount of emails you send.

Mailster provides great statistics, data collection and analysis, which come in handy to evaluate and redesign your email campaigns. For example, you can find information about how many people have opened your newsletter, where your subscribers clicked URL-wise. 

More specifically, it allows you to micromanage your subscribers’ list by giving them an individual status, and send special offers to people who are engaged and interested in your content.

On the other hand, Mailster offers a small variety of templates and you may need to buy new ones to have a greater variety. Also, it has some bugging issues, when it comes to SMTP configurations, and the main issue is that it licences the use of the paid subscription for one site. So if you are a company/business that runs multiple sites, you might consider using another plugin.

10. ThriveLeads 

ThriveLeads is a WordPress plugin to build a proper emailing list and do your email marketing campaigns justice. However, ThriveLeads is not an all-in-one email marketing service, so you cannot send emails through this plugin. But what it does is simplifying and improving your email acquisition strategy.

It offers a very elegant variety of forms and pop-ups to engage the visitors and collect their email addresses. At the same time, it has a great A/B testing option to see what works better for your site, with detail-oriented, precise analytics and data to evaluate your list building efforts.

The negative part of ThriveLeads is its learning curve; it can be complicated and tricky, with many terms that are not clear to what they refer to. Also, as it is mentioned in most of the critiques, ThriveLeads is not the best option if you run multiple sites, as it is centralized and can be confusing.

Final Thoughts

To sum up, there is a wide range of email marketing plugins that you can use for your WordPress website. Based on your company’s size, subscribers’ list, goals, and budget, you can install different plugins to make your business grow and reach all your goals.

As the time passes, more and more things change in the digital marketing world, which means that all plugins will change and offer different, improved and new features.

The best option is to always research, analyse, and read the latest developments, and see which plugin is more suitable for your goals. Contact any company that seems more suitable, arrange a Skype call, and discuss any questions, hesitations you may have.

Let me know what you think about these plugins, which ones have you used and what would you suggest, based on your experience.

 

AUTHOR BIO

Christoforos Zafeiris works as the SEO Copywriter for the email marketing software company Moosend. He has always been eager to change the narrative and influence trends with his words; thus, copywriting is the only natural choice for him. Besides that, he has been an enthusiast of human communication, long walks, and emotional storytelling.

 

10 WordPress Marketing Plugins to Help You Earn More

With over 55,000 plugins available on WordPress today, how do you know what’s right for your business? You want to earn more, and you know some plugins can help you do it, but where do you start? Since nobody has time to review all the possible plugins for WordPress to find the best options, we’ve done the heavy lifting for you.

It’s time to welcome a new year of earning more. Are you ready to work smarter not harder? Then try these WordPress marketing plugins that streamline your marketing so you can earn more profit.

1.Pabbly Subscription Billing

If you run any kind of online business or provide paid online services than effectively managing and collecting payments from your customers becomes very crucial.

Pabbly Subscription Billing is a complete software (not a WordPress plugin) that lets you generate unlimited revenue by effortlessly managing recurring and one-time payments in a single dashboard.

With this valuable subscription management application, you can create limitless products & plans, add unlimited customers to collect unlimited payments through the checkout pages. Plus, this software does not charge any extra amount on your earned revenue and there is no per-transaction fee as well.

This is the only subscription billing service that comes with an inbuilt affiliate module using which you can manage affiliates in a hassle-free manner. Furthermore, with it, you can easily manage taxes, create coupons and offer a discount to your customers as well.

2. WP Forms

wpforms

First and foremost, you need a simple way for leads to contact you. If your users can’t find an easy to use a contact form, they’ll likely just skip to a competitor. One mistake a lot of new businesses make is only listing an email address as a point of contact. While this is still a smart option, it shouldn’t be the primary way for most casual leads to gain contact with your business.

Instead, use WP Forms. This plugin is a simple drag-and-drop form builder that makes it simple to build quality, easy forms that work. When a user fills out the form, you’ll get an instant notification to your inbox. There are even added features like uploadable documents, HTML, and more. If you still don’t have a contact form, now’s the time to build one.

3. Invest in Security

wordpress-security-plugins

Next, you need to make sure your marketing is secure. Your website might be at risk from attack by a hacker. The leading WordPress website management provider recommends using Defender.

Defender is a WordPress plugin that fights malicious bots, brute force attacks, and more through security scans, reports, and 2-factor authentication. If you’re running an online business today, you can’t afford not to take your security seriously. Download Defender and gain some peace of mind.

4. Yoast SEO

yoast seo

SEO isn’t just for big-name businesses. SEO or Search Engine Optimization helps you get your content in front of the right audience. The good news is, thanks to Yoast SEO, you don’t need any advanced development skills to drive traffic with SEO.

With free, easy-to-use tools, Yoast helps you build a website made for both humans and search engines. Some key features include keyword optimization, readability check, and structured data. SEO is no longer optional, so make sure you’re creating a website people can actually find.

If despite everything, you would prefer to try something other than Yoast, or you simply want to explore more options, you can rejoice. The web is swimming with both free and premium SEO WordPress plugins that are waiting for you to test them out.

5. Facebook Messenger

live chat with facebook messenger

Along with your contact form, you need fast ways for potential customers to get their questions answered. While many people are turning to Chatbots, the easiest way to jump on this trend is with Facebook Messenger. The NinjaTeam Facebook Messenger for WordPress (Live Chat Version) plugin adds an easy to use Facebook Messenger button to your website so customers can quickly get questions answered.

6. OptinMonster

optinmonster

To boost your email marketing, use OptinMonster on your website. This plugin is a powerful conversion optimization tool that helps you build more leads with less work. It’s perfect for businesses of all types, and it will grow your email list virtually overnight.

With customizable popups, page sliders, and on-page signup forms, you’ll never lose a warm lead again. Your customers want to hear more from you. Give them a chance to join your email list that they won’t overlook.

Let’s take a look at the cheapest email marketing software to boost your business.

7. Ninja Popups for WordPress

ninja-popups

The next useful plugin in today’s list is Ninja Popups which is a swiss army knife to help create popups on your website for the purpose of increasing followers and boosting revenues with various items like newsletter subscriptions, recommended or related items, and much more.

Popups are an outstanding approach to catch viewers’ attention and Ninja Popups is doing a pretty good job. This is a powerful tool for your website to attract a great deal of visitors every day with endless great possibilities such as special deals, discounts, or coupon codes. Plus, it’s fully customizable that are mobile-friendly user interface, translatable and so forth.

8. Easy Social Share Buttons for WordPress

easy social sharing buttons

Social networks are vitally important in these days, right?

If we talk about marketing, we need to mention involvement across all business channels, including social networks because these will help grow clients’ relationship and engagement through social community. That’s where Easy Social Share Buttons for WordPress comes to everything easier at hand.

This plugin is a great social media plugin that provides high possibilities for sharing, allowing your clients to share content on more than 40 social networds, including a great deal of mobile-sharing options because the demand for mobile-friendly apps or websites is rapidly growing today.

Plus, Easy Social Buttons goes with 31 beautiful templates for social sharing options alongside with stunning button options that allow you to take full control of your social media integration.

9. AdvertPlaces

advertplaces

You website is growing with a great volume of traffic and now you are looking for approaches to monetize it, but you do not know how to make it realistic.

There are actually a great number of different ways to make your dreams come true, putting banner ads is one of them, for example. But, with AdvertPlaces that we are going to introduce today, it will enormously save your time, energy and any inconvenience and make your process easy as a piece of cake.

This great marketing plugin allows you to connect with advertisers without doing much work. All they need to do is basically create an account, add creatives and voila, it’s done. One more striking feature is that AdvertPlaces is compatible with PayPal that is nicely done for your payment process.

Additionally, AdvertPlaces comes with loads of banner sizes, supports Google AdSense and gives you access to statistics. This marketing plugin is also equipped with other useful features are ticket system, email notifications, Visual Composer support. If you are ready to add banners to your page, let’s give AdvertPlaces a shot today!

10. ModelTheme Black Friday

blackfriday

Are you running an e-commerce store? And you’ve got no idea to boost sales in some special occasions like Black Friday, Christmas or New Year. With ModelTheme Black Friday, things are a whole lot easier.

Any types of sale you’re running on your eCommerce platform, you can also do it with ModelTheme Black Friday. This wonderful marketing plugin offers an easy-to-use interface that is pretty comprehensible and transparent, yet also ideal for professionals.

This plugin is fully customizable. You can set up your own campaign timing, create custom headers or upload an eye-catching background and insert a catchy caption to grab more visitors’ attention. By doing this, you will have a full control of customization in the upcoming special events throughout the year.

demo mobile

Be well-prepared for the next sale and kick it off like a pro.

Utilizing the Best of WordPress

As you can see, WordPress has a lot of add-on plugins that really bring the experience up a notch. Whether you’re building an online business or an ecommerce store, you need a way to market to your prospective customers. With so many different options for online marketing, it’s hard to know where to spend your money and time.

This list does that hard work for you. These are the best tools for increasing search engine rankings, boosting your email list, and connecting with customers. Your marketing has never been more successful. Try these for yourself to see just how quickly they lead to more profit for your business.