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How To Create A Converting WooCommerce Page

A product page on your WooCommerce store is a make-or-break spot where a customer either buys a product or moves ahead to check out other options available. While deciding the structure of your online store, you cannot go wrong with your shop page and product pages.

Did you know that during the third quarter of 2020 only 2.17 percent of global e-commerce website visitors converted into customers?

This may sound like bad news, but I can see that it is an opportunity to target many potential customers, provided you optimize your website for higher conversion. While the journey of creating a WooCommerce product page is easy, strategic optimization makes it a powerhouse of sales and gains a massive amount of traffic.

To maximize the conversion rate of your WooCommerce product pages, they have to be displayed strategically using all the important eCommerce elements.

With the help of this post, I’ll be sharing with you some important tips that you can use to create a converting WooCommerce page.

1. Describe Your Product Wisely

A product gets a lot of focus from the visitors if its description is crystal clear. By writing a catchy yet unambiguous title for your product, you grasp the attention of the shopper as soon as they visit the page.

A WooCommerce product page is described by the merchant through the following components:

Title

The title of a WooCommerce product is for providing the user with vital information. It could be the name of your product or descriptors such as color, storage, size, or even a combination of these. So basically, the title of your WooCommerce product page is a blend of important information that motivates the prospects to explore the product page.

People search for product-specific keyphrases and including these into your WooCommerce product page title can give you huge SEO benefits. The best tip that I can give you is to create a title that includes:

  • The name of your product.
  • One or two most important features as descriptors
  • Clear communication of product value

An encouraging title is both important for converting a shopper and bringing quality traffic to your WooCommerce product pages.

Product Specifications

The WooCommerce product data box allows the merchants to write the specifications of the products.

Product specifications are basically short descriptions that outline the key features of a product. It is the product specification that effectively communicates the voice of your product and answers a customer’s biggest question: “Why should I buy this product?”

Here are some guidelines that you can follow while writing the specifications of your WooCommerce product:

  • Make sure to include all the unique and important information about the product. For example, size, color, and anything else that is unique to that product.
  • If you are offering something that is not offered by your competitors, make sure to include it in the specifications.

In short, you have to focus on things that strictly define your product using clear and unambiguous words. 

Oh! Did you know that 20% of shoppers decided not to buy a product because they couldn’t find the information they needed?

Description

So you’ve named your product with a quirky title and encouraged your audience to explore the product by writing the relevant specifications. What’s the next step?

The next thing you need is a detailed description of the product or what we can say is a long description. But make sure you don’t write a big wall of text instead, work upon segmenting the information into unique sections.

While writing description of your WooCommerce product page, here are some tips that I’ll recommend:

  • Begin the description of your product with the most important detail first. What I want to say is that keep the vital information on the top that influences the buying decision of your shoppers.
  • Divide the description of your products wisely using heading, sub-heading, or bulleted points.
  • Include a phrase or two that describes the potential benefits of your product to the customer.

2. Imagery Is More Persuasive Than Text

Images play a very important role on a WooCommerce product page. As per Jeff Bullas, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.

Therefore, you need to have at least one high-quality picture that lets your customers visualize the goodness of your products. Okay, understand it like this that your website is a virtual showroom for your customers. Thus, to capture their attention you need to display your products in the right light.

Just look at how KeySmart uses graphical content to portray the sleek features of its products.

 

On their product page, you’ll not only find still images but a detailed video that portrays every nook and corner of the product.

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3. Encourage Social Proofing On Your WooCommerce Product Page

Believe it or not, customer reviews have a huge impact on the buying decision. According to Invesp, 90% of people read customer reviews, and 88% trust these reviews as much as a personal recommendation.

Here’s how displaying social proof on your WooCommerce product page can benefit you:

  1. Customer reviews play a significant role in influencing the buying decisions of customers. The power of reviews is 12 times more than just biased advertising.
  2. Since the eCommerce websites are intangible and customers cannot touch and feel your products, it is very hard for them to judge the quality. Therefore, reviews play a very important role in gauging the quality and deciding if it’s worth investing in.
  3. Customer reviews are the easiest and most convenient way of collecting user-generated content for your WooCommerce product pages. Therefore, not only do they improve the conversion rate but amplify the SEO efforts too.
  4. While positive reviews aid in converting a prospect into a qualified lead, negative reviews and testimonials let you identify the areas of improvement.

Understand it like this, negative reviews are a mirror for your business that lets you see your flaws. Therefore, you can identify work upon them to solve them for customer satisfaction. 

WooCommerce provides the store owners a complete system for managing reviews and ratings on the WooCommerce product pages. But the problem is that it lacks certain features that are necessary for making the review section engaging and interactive.

Therefore, you need a solution that can extend the default WooCommerce reviews system and implement all those features that are necessary for the reviews to be intrusive.

Product Reviews For WooCommerce is a plugin that uses the power of social proof and enhances the review and rating tab for your customers. As I said this is the all-in-one solution that you need to make the review section engaging, welcoming, and interactive for your customers.

Here are some prominent features that make the plugin a must-have for your WooCommerce product pages:

  • With the Product Reviews For WooCommerce plugin, you can allow your customers to attach media files such as videos and images along with textual feedback.
  • The merchants can collect ratings from the customers for various attributes like the color, size, feel of the product. This will help the other shoppers visualize the haptics which fills the gap between a tangible physical store and an eCommerce website.
  • WooCommerce merchants send reminders to customers that haven’t reviewed and rated their recent shopping experience. Since the plugin offers integration with Twilio, you can send SMS reminders too to your customers.
  • You can lure your customers into reviewing their orders by giving them a generous discount. The Product Reviews For WooCommerce plugin allows the merchants to offer an exclusive discount coupon to shoppers that review their purchase for the first time.
  • The merchants can also add a question and answer module to their WooCommerce product page. Therefore, the customers can ask questions about the product and be answered either by you or fellow shoppers.

In short, with the help of Product Reviews For WooCommerce, you can create a review section that is offered by eCommerce giants such as Amazon. Also, it makes it easier for the merchants to manage the reviews submitted by the customers on your store.

4. Make The Shopping Cart Icon Prominent And Accessible

The entity that marks the beginning of conversion for a WooCommerce shop page is the shopping cart. It contains the products that the shoppers are sincerely willing to buy.

Therefore, you have to make sure that the shopping cart icon is prominently displayed and accessible to your customers on the WooCommerce shop and product page. 

The one tip here I would like to recommend is using a sticky cart icon.

A sticky cart icon or a floating cart button is an icon that is always visible to visitors while they are browsing your website. This is a great way to optimize the shopping experience by allowing the customers to make instant edits to their carts without having to go on the cart page.

For WooCommerce, you can try out the Floating Cart Popup extension that lets you add the functionality very conveniently.

Though it’s not a necessity for creating a converting WooCommerce product page, I highly recommend you invest in this plugin if you want to:

  1. Improve the shopping experience.
  2. Simplify the checkout process and reduce cart abandonment.
  3. Most importantly, boost conversion rates.

5. Improve The Searchability Of Your Products

To make your WooCommerce product pages a powerhouse of conversions, you need to make your products discoverable. The reason is if the customers aren’t able to find the products, they may eventually lose interest in doing business with you.

Let’s see some numbers that will surprise you:

Clicktale ran an analysis in which it took some small retailers (websites with Alexa Rank 10,000 and greater) and some big retailers (websites with Alexa Rank below 10,000). The results were as follows:

  1. Smaller retailers tracked a visitor dwell time of 200 seconds, on the other hand, the larger retailers could make their visitors stay for only 70 seconds.
  2. But here’s the catch. The bounce rate of small retailers was around 34% whereas the bounce rate for large retailers was only 9.4%.

What does this actually mean?

When you put both the numbers together you’ll understand that:

  • Shoppers are spending more time browsing the websites (hence the dwell time is high) and are leaving the website.
  • But they aren’t able to find the desired products and leave the website which explains the high bounce rate.

On the other hand:

Retailers that make the browsing experience easy for customers see the tremendous output in the form of low bounce rates.

Clicktale concludes the report by saying:

“Short dwell time on page can indicate that users leave the site too quickly. When combined with low bounce rate, however, it actually indicates that users find what they are looking for faster.”

Now that you understand how important it is to work upon the searchability of your WooCommerce products, let see some solutions.

Product Filters

So a product filter is a way by which a shopper can use some checkmarks for finding the options on your store that meet his/her needs. 

With WooCommerce Product Filters, one can ease down the searching experience for a shopper. It also saves a lot of time for your customers by narrowing down the choices and making the customers less overwhelmed.

Quick View

Quick view is a method by which you can show the details of a product to the customers via an overlay window on the WooCommerce shop page.

The motive is to give a sneak peek without having to exit the shop page. Although this is optional and depends upon the merchants, however, it has some great usability benefits such as:

  1. It improves the shopping experience by eradicating the time wasted in going back and forth between the WooCommerce shop page and product page.
  2. The quick view option makes shopping a lot easier for customers that have a huge shopping list.
  3. The users can take a quick glance at products and their descriptions without having to wait for the single product page to load.

MWB Quick View is an exclusive solution for WooCommerce merchants that lets you implement the quick view functionality for your products on the shop page.

Infinite Scrolling

Another underrated eCommerce page design hack that can improve a customer’s browsing experience to a great extent, infinite scrolling.

Infinite scrolling became popular after the social media platform leader, Facebook used it for increasing dwell time and engagement rate.

“Did you know back in 2014 American users spend an average of 40 minutes a day scrolling on Facebook?”

Inspired by Facebook, today many eCommerce giants prefer the infinite scrolling setup to the regular pagination for 3 reasons:

  • Allows the shoppers to interact with your WooCommerce store with a minimal number of clicks.
  • Give your products better visibility.
  • Enhance the shopping experience for mobile users and touch screen users.

Infinite Ajax Scroll for WooCommerce is an extension that lets you convert the regular pagination of the WooCommerce shop page to infinite scrolling in a single click.

Combining product filters with infinite scrolling is a great concoction for improving the browsing experience for your shoppers and scale your conversion rates.

6. FAQs for Making Informed Decisions

Even if your product page content included every essential piece of information, there are some questions that remain unanswered. Including a FAQ section is the perfect resolution to this problem.

FAQs can be many many times more important than you think. They are the assurance for your customers that makes them feel confident in their decision to purchase your product.

For writing FAQs, you need to back up your answers with some data to ensure relevancy. To collect data, you can:

  • Take the help of support tickets raised by your customers.
  • Work rigorously with your sales and support team because they are the ones that directly interact with your customers.
  • Adhere to customer feedback. Analyze them to understand what emails you receive and what are the common questions your customers ask.
  • You can also take the Product Reviews For WooCommerce plugin mentioned by me in the “Encourage Social Proofing On Your WooCommerce Product Page”. Using the plugin, you can create a Q&A module where you can check the questions submitted by your customers.

7. Use Clear Call-To-Actions To Nudge An Onlooker

Call-to-actions (CTAs) are vital for converting a prospective customer instantly.

On a WooCommerce product page, a CTA serves the purpose of grabbing the attention of a customer that is interested in your product. The CTAs on your WooCommerce product page should be big enough so that they are visible and use a font that is less whacky with a color that stands out.

Here are some tips for designing effective CTAs:

  1. Ensure the right shape and size of your CTA. The buttons should be big enough to capture the attention of customers.
  2. Try to include the element of urgency wherever possible. Use words ‘Quickly’, ‘Hurry’, ‘Now’, or ‘Limited Edition’ to make customers purchase products instantly.
  3. For boosting the conversion of your WooCommerce product page try to incorporate a value proposition.
  4. The final recommendation for creating a converting CTA is regularly testing your CTAs and optimizing them for better results.

Ready To Create Your WooCommerce Product Pages?

With this, we come to the end of our article. I hope using these techniques you’ll be able to scale the conversion rate of your WooCommerce product pages and increase your customer base.

As I said earlier, displaying products in a way that encourages their sales is way more strategic than uploading the products. Therefore, please invest time in the process so that you can reap the benefits with higher profits.

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Guest Author

Himanshu Rauthan is an entrepreneur, Co-Founder at MakeWebBetter, BotMyWork, and the Director of CEDCOSS Technologies. He has worn many hats in his career – programmer, researcher, writer, and strategist. As a result, he has a unique ability to manage multi-disciplinary projects and navigate complex challenges. He is passionate about building and scaling eCommerce development. 

10 Best Plugins to Customize WooCommerce Product Page

WooCommerce accounts for almost a third of all online stores, and it is one of the most popular e-commerce platforms. The number of plugins that help customize this platform to meet store owners’ needs has increased its popularity. 

The default product pages that come with a standard WooCommerce install are a pain for most store owners. However, the right plugins help you customize your Woocommerce product page.

Once you get the right plugins, you can optimize your pages, just like paper writers did, to increase sales and improve your customer experience. Let’s look at some of the best WooCommerce plugins to customize your product page.

WooCommerce Multilingual

WooCommerce Multilingual with WPML

FREE DOWNLOAD

You can create versions of your website in other languages to give your customers multiple language choices. Internationalization helps businesses expand significantly. With this plugin, everything on your site – including products, pages, and categories –  is translated into other languages.

Features

  • Translation of product pages based on the visitors’ preference/location.
  • Sending emails to clients/admins in their language.
  • Tracking of inventory without hassles of breaking into different languages.
  • Single site, multiple currencies, and languages.

Custom Product Tabs for WooCommerce

Custom Product Tabs for WooCommerce product page

FREE DOWNLOAD

Customers can get more information about your products from the tabs that come with the default WooCommerce product pages. However, this standard product page only gives three tabs in which you can put your information. They include additional details, reviews, and the description.

The WooCommerce Product Tabs Manager helps you customize your tabs and display important information about your products’ features. You can add any content after creating an unlimited number of tabs. You can assign specific products, customers, user roles, and categories. You can also remove the default tabs completely.

Features

  • One can easily add, delete, and/or rearrange tabs.
  • Tabs content can include HTML, text, or shortcodes.
  • Reordering of tabs easily with a visual drag-and-drop interface.
  • Detection of the most 3rd party tabs added by other plugins.

Booster for Woocommerce

Booster for WooCommerce

FREE DOWNLOAD

If you have found a couple of features to be missing from Woocommerce, you will find this plugin helpful. It enables a collection of many features that may be missing. These features include global discounts, currencies, essay writing service reviews, bulk price converting, etc. They also offer tools that allow your customers to suggest their prices.

Features

  • PDF Invoicing and Packing slips.
  • Product Input fields and addons.
  • Prices and Currencies customization.
  • Cart and Checkout customization.
  • Payment gateways customization.
  • Administrative tools.

Flexible Product Fields for WooCommerce

Flexible Product Fields for WooCommerce

Flexible Product Fields (FPF) extends WooCommerce product options with additional fields. It is an alternative to variable products without the need to create separate products in the database for each variation. Configuration in the admin panel is simple and then flexible for making changes.

The advantage of the plugin is a wide selection of fields in the FREE version because 8 out of 10 fields are available for free.

Fields Available in the Free Version

  • Text
  • Textarea
  • Number
  • Select
  • Multi-select
  • Radio
  • Radio with images
  • Checkbox
FREE DOWNLOAD

Main Features of the Pro Version

  • Adding extra product options on the product page
  • Showing labels and field values in the Cart and Checkout page
  • Marking a field as required or not
  • Editing options for each placeholder and tooltip
  • Assigning CSS classes for field targeting and designing
  • Saving product configuration

Beeketing for Woocommerce

Beeketing for Woo

FREE DOWNLOAD

Beeketing has more than ten marketing features and is considered one of the best all-in-one marketing tools for Woocommerce. This plugin has tools for boosting online sales, cart abandonment remarketing, and improving your email marketing. Beeketing has a full suite of products. So, it provides better value than getting multiple marketing plugins.

It improves your cart values by bundling and offers upselling and cross-selling. Coupons and discounts are offered anywhere in the checkout process. You also have a popup sale, personalized recommendations, and a quick Facebook chat box to choose from the large collection of extensions.

Features

  • Traffic conversion such as by showing a sales countdown clock.
  • Increase of order value by showing best seller bundling products and suggesting similar items.
  • Ability to enhance checkout rate through cart-level discounts, countdowns, and checkout offers.
  • Promotion of repeat sales.

YITH WooCommerce Compare

YITH WooCommerce Compare

FREE DOWNLOAD

If you sell products that have features that can be compared side-to-side, this plugin is an important one to have. Several features can be added to WooCommerce using the plugins and extensions by the YITH developers. 

Once you install this one, you will need to set the attributes you want to compare for every item. You will then include the add button for your customers to click on. This helps them compare products next to each other once the popup appears.

Features

  • Easy comparison of products.
  • Simple widget to manage the added products and compare them.
  • Customization of the comparison table to match your store and products.

Product Addons for WooCommerce

Product addons for WooCommerce single product page

FREE DOWNLOAD

This plugin incorporates extras into the product page and offers a unique gift experience. Some elements include extra items added into the packages, gift-wrapping, or different colors for your products. 

Suppose you sell products that require customers to add more information to fulfil the order accurately or customize products in any way. In that case, you should consider this plugin.

Features

  • Add extra product options, including marking required/unrequited.
  • Show labels and field values.
  • Save product configuration.
  • Editing option.
  • For targeting and styling, assign CSS classes.

Direct Checkout for WooCommerce

Direct Checkout for Woo product page

FREE DOWNLOAD

This plugin speeds up the checkout on your WooCommerce site. It also makes it easier for your customers to get to the payment area easily. You do not need to reload the site each time something is added. The very plugin lets you add the variable, single, and grouped products to the cart. 

Users are not sent to the shopping cart but instead redirected to the checkout page to buy items. You can even make the process faster by removing some of the checkout fields.

Features

The plugin offers simplified checkout process with measures such as:

  • Skip add to cart.
  • Eliminate checkout field.
  • Fast purchase functionality.
  • Avoid frustrating checkout page reloads.

Enhanced E-Commerce Google Analytics

Enhanced Google Analytics Plugin for WooCommerce

FREE DOWNLOAD

All e-commerce sites should consider having this plugin in their stores. Google Analytics helps with checking site analysis to see which products bring profits. It is also one of the preferred options when it comes to forecasting. It would help if your store is connected to Google Analytics no matter what you sell.

The plugin and Google Analytics are free and help you discover the sales channel that is performing best. You will also be able to find out which sections of your website are the least and the most profitable ones. Getting this plugin is essential as it helps you make the best and informed decisions about your shop.

Features

You can access valuable information such as:

  • Shopping behavior.
  • Product performance.
  • Checkout trends.
  • Sales performance.

WooCommerce PDF Invoices and Packing Slips

WooCommerce PDF Invoices & Packing Slips

FREE DOWNLOAD

Invoices and packing slips are required for many businesses. This explains why Woocommerce PDF invoices and packing slips have a large following. 

This plugin provides a different kind of functionality by allowing you to have your PDF invoices attached to certain emails. You also get the option to create and print packing slips, whether individually or in bulk. Most users prefer this plugin because of its simplicity and streamlined nature.

Features

  • Bulk PDF invoices and packing slips generation.
  • Automatic PDF invoice attachment to an email(s) of choice.
  • Customize HTML/CSS invoice templates.
  • Sequential invoice numbers.
  • Downloadable invoices from My Account.

WooCommerce Customizer

WooCommerce Customizer by SkyVerge

FREE DOWNLOAD

This one allows you to add and save custom features without extra effort. You don’t need to rework any templates or write a code. It is especially helpful if all you need is to change some text on your store’s product page. You can change the text of an out-of-stock product if you don’t like the default text. The plugin also allows for changing the product page until you find the formula that works for you.

Features

  • No code customization for areas including:
    • store notice;
    • product catalog;
    • product page;
    • product images;
    • checkout.
  • Ability to add, remove, or edit almost anything, all without overriding Woocommerce templates.

Conclusion

WooCommerce is just one of the e-commerce platforms, but a popular one. As any technological products, it has its flaws. Yet, in combination with the plugins listed above, you can enhance its functionality. You can tackle many issues using the WooCommerce plugins and without digging deeper into the specifics. So, consider incorporating them in your store.