9 Email Marketing Types to Monetize Your Audience

Email marketing might seem a relatively old-fashioned method of marketing your business these days with new kids on the block like Instagram and TikTok often being touted as the best way to advertise brands and make online sales in the modern market.

However, taking a look at the current statistics still says otherwise with email-based transactions being over three times more profitable than paid advertisements and boasting forty times the conversion rates of social media outlets.

There’s a much greater potential for creating more personal and trusting relationships developed over time with email subscribers, which in turn correlates with higher conversion rates and all-importantly, more profitable transactions. By boosting things such as brand awareness, driving traffic to your website and also generating direct sales, marketing your business via email is a highly effective method of monetizing it. The latest studies show that over half of the adult population worldwide are subscribers to at the very least one email newsletter which is a huge pool of potential customers to target.

So how should you go about drawing them in? Here’s the fun part. If you plan well from the outset, emailing your potential customers can become a totally automated process so you can literally sit back and watch the purchases come rolling in.

There are various different types of email to familiarize yourself with first such as broadcasts which are one-off pieces such as a tailored welcome letter. Then there are the autoresponders or drip-sequence types which consist of a pre-scheduled calendar of multiple emails due to being released over a set period of time. You can also play with triggered emails which as the name suggests, are pre-composed emails triggered to be sent after the subscriber takes a certain action. As simple as it is to send these types of emails out to your mailing list at the merest click of a button, however, it is important to consider exactly what that email contains if you want it to have any pulling power in terms of making sales. With that in mind, here are my top nine email marketing tips:

1. Sell Your Own Product or Service

Firstly, know what you want to sell. This may sound blindingly obvious but having a clear business plan and knowing your product well enough so that you can honestly, thoroughly market it to the correct audience ensures that you are not wasting your time from the get-go.

Get creative with what kind of products, packages or services you can offer for purchase online; these can range from physical objects for shipping, to virtual things such as ebooks and membership subscriptions or even the more intangible offerings like coaching and workshops.

2. Sell Via Affiliation

Selling your own product is not the only avenue available for making money via emails however. You can also monetize by selling via affiliation, which basically means selling other people’s products and services. For this, you will receive a percentage commission from the company whose products you are promoting.

However, you must be careful only to recommend products that you know will be relevant and interesting to your subscribers, otherwise, you risk alienating them with too much obvious hard-sell and spam-like content.

Genuine recommendations that tie in with your business and go hand in hand with your own products are worth exploring though, and may even lead to reciprocal arrangements with other companies providing affiliate links to your website too.

3. Go Premium With Your Product Lines

Once you have an established client base via email, you can start to up-sell your existing products. A great way to improve returns on products is to offer the option to upgrade to an exclusive, premium version for an extra fee at the point of transaction. You can incentivize these upgrades in a wide variety of ways such as adding tempting freebies to a premium package or a more personalized approach.

4. Make Use Of Cross-Selling

Gradually expand your offering in order to sell customers originally interested in one of your products, another different product that you think they might be interested in. You can use the data you collect from existing purchases to gain insight into your customers here and predict what they are likely to be open to purchasing. This is best done one to three weeks after the customer’s first purchase, which you can time via an automated email.

5. Get Them Coming Back For Seconds

Use your emails to encourage repeat purchases from existing clients. This obviously works best if you have the kind of product or service that is recurring, seasonable or perishable. You can easily schedule timely reminders to be sent out to your clients in case the option of using your business has slipped their mind. And to really push the boat out, you can even offer discounts and coupons as rewards for loyalty, giving them an opportunity to book in or set another reminder.

6. Gentle Encouragement and Timely Reminders

One area in which many online sales are lost is right at the final hurdle. We’ve all been there, with the products in the shopping basket, only for something distracting to happen and we end up never making the purchase.

Well, fortunately, technology has advanced far enough for our computers to be able to detect when this happens to our customers, and we can send out a triggered cart abandonment email. This type of email should gently remind the buyer to complete their purchase, again providing another opportunity to communicate with them just why they should do so!

7. Sell Space In Your Emails For Advertisements

Emails might seem like a dull marketing method to the unassuming, but they are such a blank canvas of opportunity. Not only can you earn from selling your own products, but if you have white space left over you can sell it for advertising much like billboard space.

Again, be careful not to overdo it as your customers will not appreciate being bombarded, but the advertisement of other well-chosen products can really help earn you that little bit extra every time you hit send.

8. Make The Copy Convincing

All of this said, none of the above tactics is likely to work well unless you invest time and energy into creating good copy, or money into hiring somebody who can do so for you. The ideal marketing email needs to be attention-grabbing, relatable, personalized and possibly even humorous unless you are trying to sell funeral plans.

Your copy needs to include a call to action that encourages the reader to follow through with their purchases from you. The more quality content you offer for free in your emails, the more interested your subscribers will be in purchasing content or products that they need to pay for.

Most newspapers now utilize this method of selling their journalism now that most of their readership has moved online in an effort to be greener. Offering great, informative writing in regular newsletters will keep consumers coming back for more and eventually will hopefully lead to invested readers feeling prepared to pay extra via a paywall for special access to premium content.

9. Invest In High-Quality Design

The same can be said for ensuring your emails are well-designed. Clients can lose interest before even opening an email in this era of twenty four seven marketing from all angles.

As result, ensure that your subject line and pre-header look good, as well as the email address that you use appearing genuine. Once the email has passed this test, make sure that your design is mobile-friendly as most people check their emails from their phones these days.

If your email content is not compatible with this screen format then it is unlikely that your client will spend the time transferring to a laptop or monitor in order to take a second, proper look. After that, you need to consider how eye-catching and professional your content appears, being careful to always include consistent branding and smart logo placement.

Wrapping Up

Once you do start selling as a result of your email marketing strategy, be sure to ask your clients to leave good reviews and spread the word about your business. Nurturing your online relationship with your subscribers goes a long way, and those who feel well informed and experience consistent, friendly communication from you are likely to develop a greater sense of trust in your brand and therefore be more likely to purchase again from you, to make bigger purchases in the future or to encourage their friends and family to make purchases from you.

While it may seem an intimidatingly complex kind of marketing campaign to get off the ground, with myriad ways of approaching your target audience and potentially only one chance to get your email read and after that, liked, once you have successfully navigated your way through these nine top tips you’ll find that your efforts are amply rewarded.

Guest Author

Lauren Groff writes about all things tech for Assignment Help business blog. Groff specializes in marketing via email.


10+ Best Email Marketing WordPress Plugins

As WordPress is the most popular open-source content management systems globally, there are thousands of plugins available. Regardless of the type of plugins you are searching, from pop-up creators to online forms design, you can surely find it. 

Email marketing plugins for WordPress create a very competitive market. As more companies focus on their email marketing strategy, SaaS companies are always bringing something new.

This is a list of the best email marketing WordPress plugins that will help you grow your online business and design a better marketing strategy.

1. YayMail

Download YayMail plugin from WordPress


YayMail is a WordPress email marketing plugin for WooCommerce stores. It is easy to use for all WooCommerce merchants who are non-techies and want to turn their inspiration into actions.

YayMail – WooCommerce Email Customizer lets you change the standard email format that WooCommerce uses to send to your shop customers during their purchase and post-purchase process. You’ll be able to add the logo of your business, insert seasonal banners, and set the colors and signatures to match the style of your shop. It comes with predesigned email block templates from which you can pick and tweak it until it fits your needs.

Key features:

  • Drag and drop email builder with a side-by-side preview mode.
  • Conditional logic to display specific information based on the order details such as purchased items, order value, shipping address, etc.
  • Translation compatibility: you can translate your email templates with your favorite multilingual plugins like WPML, Polylang, TranslatePress, GTranslate, Loco Translate, and Weglot.
  • Extra email templates supported: YayMail supports customizing emails sent by third-party WooCommerce extensions.

2. Pabbly Email Marketing

Pabbly Email Marketing


Pabbly Email Marketing is not a WordPress plugin but a complete bulk emailing software that can easily be integrated with WordPress websites. It offers a very high email deliverability rate of 99%. Further, this software provides unlimited access to its complete features like automatic follow-up, autoresponders, advanced email tracking, subscription forms, etc in the basic plan itself.

Importantly, it is one of the very few email marketing services which has its own in-built SMTP server. It also allows connecting unlimited external delivery engines like Aweber, Pepipost, etc. One very useful feature that it offers is SMTP routing which comes in handy for bulk emailing. Using SMTP routing, you can distribute your campaign in smaller slots of subscribers and send them via different SMTPs rather than sending them to the complete list via a single SMTP. This lowers the bounce rate and spamming of your emails, also increases their deliverability.

Unlike the other email service providers which offer marketing automation features in their higher plans, Pabbly Email Marketing provides it in the basic plan itself. Some of its other useful features include easy to use interface, numerous pre-built templates, subscription forms, MX cleaner, and list segmentation. 

3. Growmatik



Growmatik is a marketing automation solution for WordPress that utilizes user types and behavior to personalize your message across all touchpoints (website content, email and popup). Think of it as the meeting point between personalization, marketing and automation in WordPress.

Growmatik uncovers your shop funnels and segments users based on more than 50 different attributes and behavioral patterns across their journey on the website so you can automatically deliver personalized emails, popups and website content to each segment.

What’s new about Growmatik is that it unifies all the tools you need to deliver your message across three channels without the need to use different tools for email marketing, lead generation/popup, and web page personalization.

With Growmatik’s free plan you can send 10,000 emails, manage 2000 subscribers and personalize your website for 10,000 visits every month.

4. Moosend

Moosend Marketing Automation WordPress Plugin


Moosend is one of the most upcoming free email marketing services, allowing you to easily use up-to-date features, tools, forms, and designs for everything you need. This website tracking plugin informs you of how your website visitors act.

By installing the Moosend Plugin, you can automatically track your page views, abandoned carts, and the successful purchases. These will help you to improve your marketing and sales funnel, and add visitors/users to a targeted workflow of communication. Also, you can add tags to your customers for personalized thank-you emails.

Based on their actions, you can create personalized product recommendations in your email campaigns and track down every new customer. Then, automatically, their personal information will be on your emailing list. If you wish to improve your tracking strategy, you can combine it with another lead-generating software, like Clickfunnels or Leadpages.

5. SendX

SendX email marketing


SendX is an intuitive and affordable email marketing software that offers a robust integration with WordPress. You can install SendX’s WordPress email marketing plugin for enabling lead generation i.e popups, widgets on your blog, or WordPress website. The integration is designed to be user-friendly even for non-technical email marketers, with just a few steps.

You can build your email list using high converting email popup forms, inline forms, and landing pages to own your audience with features like Hello bars, Modals, and Full page takeovers which allow you to show your promotion, subscription form, or any other advertisement without any distractions.

With the popups and embedded forms, every new subscriber will be added to your mailing list without any of your intervention or monitoring. You can send a series of welcome emails to your contacts or subscribe them to drip sequences eg: upsell funnel, using SendX automation.
Customize your emails according to your brand by changing fonts, colors, adding or removing the fields.

There is no additional cost involved in integrating your WordPress website with SendX once you subscribe for SendX, which comes with a 14-day free trial (no credit card required).

6. Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms

Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms


Optinly is one of the most common lead generation tools that is being used by both websites and eCommerce stores to build their email lists with ease. What makes Optinly special is its new approach to building email/lead capturing forms. Optinly allows you to choose from existing marketing goals that help businesses drive both leads and conversions. Backed by relevant lead capturing templates, you can sign up and set your campaigns live in no time. 

Optinly comes with an inbuilt WYSIWYG editor that helps you customize the lead capturing forms. Also, all pre-existing forms are mobile responsive. You can trigger email capturing forms to visitors at the right moment using advanced triggering options. 

What’s super cool about Optinly is, it’s forever free version comes with spin-the-wheel lead generation forms and you can integrate with multiple ESPs. When you start using the free version, you get access to Optinly’s premium features free for the first 14 days. 

Optinly is power-packed and way cheaper when compared with other lead generation tools. And certain features like geo-location targeting, and A/B testing will be introduced soon enough by Optinly.

7. MailPoet

MailPoet – emails and newsletters in WordPress


MailPoet is an email marketing plugin, which was launched to operate as a WordPress plugin. More specifically, it is ideal to create, send newsletters and communicate with your subscribers. The best part of MailPoet is that you can create everything in your WordPress dashboard, and not go back and forth.

With MailPoet, you can use automated email campaigns or create manually everything you dream of. To better optimize and improve your actions, MailPoet offers basic data analytics for up to 2.000 subscribers, even for a free account.

However, MailPoet has some drawbacks, as well. The main concern, while using MailPoet, is that it offers limited opt-in style forms, allowing you limited freedom to design your own.

It has received a 4.6/5 star rating in WordPress reviews and is considered one of the leading services in the market.

8. OptinMonster 

OptinMonster - WordPress email marketing plugin


OptinMonster is considered as one of the best lead generation services that any company can use. But this is not good enough, as they improve its features constantly.  

The user interface of OptinMonster, regardless if you use it for WordPress websites or any other, is very friendly and simple. Also, it includes mobile-responsive forms, success templates after a positive form interaction, the use of audio-visual effects when loading the form.

The main concern with OptinMonster is that you cannot use its plugin unless you have a paid account activated. So, as far as you wish to try for free the OptinMonster plugin, you shouldn’t go through the process.

However, if you are not in a budget restriction, then OptinMonster can provide you everything you need. Create a long subscribers’ list and boost your lead generation.

9. SendinBlue 

Sendinblue - WordPress integration


SendinBlue is a complete email marketing service, which works wonders. It’s a WordPress plugin allowing more than enough to optimize and improve your email marketing strategy. It works as a connection between your WordPress website and the services of SendinBlue.

It offers its users segmentation, personalization, and automation features to increase the output of every email marketing campaign. Also, you can integrate a GDPR compliance checkbox to ensure your compliance with the legal provisions.

SendinBlue, however, still experiences a few email deliverability problems, the learning curve is a bit complicated, and allows few integrations in your WordPress hosted website.

It is considered as one of the leading services in the EU and enjoys a 4.4 /5-star rating.

10. Newsletter 

WordPress newsletter & email marketing service


Newsletter is exactly what it’s name says that it is. It’s a newsletter, email marketing service that integrates as a plugin for your WordPress site. 

It has a drag-and-drop composer, which helps you to create any kind of newsletter campaign you wish for. If you buy the premium version of the plugin, you receive extra features and support, which is not the case in the free version.

It is compatible with every SMTP plugin, ensures GDPR compliance with a double check-box, and provides unlimited subscribers, with statistics about them.

Even though Newsletter is a great plugin, it should be easier for people to use text versions for automated emails, activation and registration emails.

11. MC4WP: MailChimp for WordPress 

MailChimp for WordPress Plugin


Of course, MailChimp would be included in a list of WordPress email marketing plugins!

The MailChimp for WordPress plugin allows you to connect it with your MailChimp account easily, without any difficulties. This plugin offers a variety of features and can be integrated with other plugins, ideal for developers. 

MailChimp offers many email templates, which are mobile-friendly, a great choice for email campaigns while being able to schedule your email campaigns with suggested sending time for improved rates.

On the other hand, there are a few issues, regarding MailChimp. The design options are somehow limited and hard-to-use, and the whole structure of all processes is complicated and not intuitive.

12. Mailster 

Mailster - WordPress newsletter plugin


Mailster is used by over 20,000 users, allowing them to take advantage of its features to create, manage and send newsletter campaigns to your subscribers. Its pricing is its main selling point, as it charges a one-kind fee, which doesn’t change, based on the number of emails you send.

Mailster provides great statistics, data collection, and analysis, which come in handy to evaluate and redesign your email campaigns. For example, you can find information about how many people have opened your newsletter, and where your subscribers clicked URL-wise. 

More specifically, it allows you to micro-manage your subscribers’ list by giving them an individual status, and sending special offers to people who are engaged and interested in your content.

On the other hand, Mailster offers a small variety of templates and you may need to buy new ones to have a greater variety. Also, it has some bugging issues, when it comes to SMTP configurations, and the main issue is that it licenses the use of the paid subscription for one site. So if you are a company/business that runs multiple sites, you might consider using another plugin.

13. ThriveLeads 

ThriveLeads - Build your marketing email list


ThriveLeads is a WordPress plugin to build a proper emailing list and do your email marketing campaigns justice. However, ThriveLeads is not an all-in-one email marketing service, so you cannot send emails through this plugin. But what it does is simplifying and improving your email acquisition strategy.

It offers a very elegant variety of forms and pop-ups to engage visitors and collect their email addresses. At the same time, it has a great A/B testing option to see what works better for your site, with detail-oriented, precise analytics and data to evaluate your list-building efforts.

The negative part of ThriveLeads is its learning curve; it can be complicated and tricky, with many terms that are not clear what they refer to. Also, as it is mentioned in most of the critiques, ThriveLeads is not the best option if you run multiple sites, as it is centralized and can be confusing.

Final Thoughts

To sum up, there is a wide range of email marketing plugins that you can use for your WordPress website. Based on your company’s size, subscribers’ list, goals, and budget, you can install different plugins to grow your business and reach all your goals.

As time passes, more and more things change in the digital marketing world, which means that all plugins will change and offer different, improved, and new features.

The best option is to always research, analyze, and read the latest developments, and see which plugin is more suitable for your goals. Contact any company that seems more suitable, arrange a Skype call, and discuss any questions, or hesitations you may have.

Let me know what you think about these plugins, which ones have you used, and what would you suggest, based on your experience.

Guest Author

Christoforos Zafeiris works as the SEO Copywriter for the email marketing software company Moosend. He has always been eager to change the narrative and influence trends with his words; thus, copywriting is the only natural choice for him. Besides that, he has been an enthusiast of human communication, long walks, and emotional storytelling.