Top 7 Shopify Product Options Apps (Pros and Cons)

If you ever considered creating a website for your store using a ready CMS, you probably have heard of Shopify. Moreover, you’ve probably heard that it’s one of the best content management systems for starting an online store for business owners.

Shopify or WordPress? No matter what kind of good things you’ve heard, there’s absolutely no doubt about it, you have heard the truth. Shopify is indeed a very flexible and accessible platform for creating online stores for your e-commerce business, regardless of what you sell.

Benefits of customizing Shopify product pages

With over 2 million businesses operating via this platform in 175 countries, this is by far the most popular CMS when it comes to online stores. As for Shopify Online Store 14.0, there are lots of benefits to using it indeed. Just take a look at some of them.

Simple to use

Shopify is pretty easy to use and has a pretty clear interface, allowing you to create and launch your store within hours. Still, some basic coding knowledge like website layout and the basics of HTML and CSS languages will be handy.

Customizable themes

Essentially, you can apply any visual theme imaginable to your store. Yet, there are only a dozen of Shopify default themes available for free. That’s why it’s good to create your own using customizing apps and some basics of CSS.

Constant support

The technical support team of Shopify is definitely among the greatest ones. No matter what kind of issue or question you have and when you have it, they are always glad to help. For instance, if the issue is not caused by the platform itself, a Shopify specialist will help forward the support ticket to the right third-party app developer.

A variety of product options apps

Shopify app store offers lots of utilities to improve your storefront or SEO services, so you’ve got everything covered either for free or at a relatively low cost. There are plenty of things to tinker with to perfect your store, for sure.

Why add extra product options to the Shopify product page?

Creating a custom store is more than just a good idea. It makes your business stand out and allows you to adjust to your customer’s needs and wants in a rather simple, friendly, and flexible manner.

With the essence of Shopify CMS being flexible and customization, they are a perfect choice for any business, big or small. As it was mentioned earlier, Shopify offers a great variety of tools to overcome its limitations improve your store in almost every possible way. And customization is one of the hottest categories on the Shopify app store.

While selecting a suitable app there might be a challenge, there are a couple of options that will almost certainly help you with whatever product variant customization issue you want to solve. Here they are.

1. Vario – Variation Swatches

Are you getting bored with Shopify’s current way of presenting the product variant options?

Well, Vario allows you to turn the Shopify dropdown select options into attractive swatches such as buttons, color swatches, custom image swatches, image thumbnail tooltip, hover effects, etc. With Vario swatch styles, you will have diversified styling options when it comes to selecting product variations.

variation swatch image hover effect

Therefore, the customers can visually observe and select product variants even when they are on collection pages. Especially, when your products have many options like material, size, partial color, design, and other details, you should use variant swatches instead of the dropdown selector.


  • Automatically populating existing variant images
  • Uploading custom image for each variant
  • Showing multiple variant options on the collection page
  • Customizing sold-out variant appearances
  • Multiple swatch hover effects
  • Compatible with all Shopify official themes including vintage themes and Online Store 2.0 themes

2. EXPO – Extra Product Options

EXPO ‑ Extra Product Options banner

Extra Product Options app provides 12+ different custom field types for your Shopify product pages. You can easily customize your product options and let your customers personalize their purchases. Add options, edit pricing, modify conditional display, and rearrange the product fields as you need to.

With this app, you can lift the Shopify limit to 100 variant options per product, and that’s simply great!


  • 12+ option types: checkbox, swatch, file upload, date/time picker, etc.
  • Drag-and-drop collapsible card interface
  • Extra cost and description per option
  • Bulk assign an option set to products
  • Multi-currency and multilingual settings

3. Infinite Options

As the name suggests, Infinite Options by ShopPad Inc. offers a wide variety of options to create the storefront of your dreams. Nearly everything, from the store’s theme to the order size, can be customized, compiled, and changed at any time without taking too much effort.

Undoubtedly, this is next to the best option if you need to customize your store in a rather simple and timely manner. However, the devil is always in the detail. As such, some users recently complained about the absence of pricing options for products and file uploading for the customers.

So, to sum up, the app’s main pros are:

  • Wide customization options
  • Ease of installation and use

Some downsides, however, are:

  • Absence of multiple pricing options for the same product
  • No file uploading and previews
  • Make sure to read the reviews on the Shopify app store if any of that is critical to you

4. Variant Option Product Options (VOPO)

Another great choice for a customizer app, the VOPO is a professional tool that can help your business stand out, grow, and flourish. This app allows creating of different pricing options for one item (something not available in Infinite Options), a simple tool for item duplication, and an advanced system of the theme components compilation so that every element would look nice and smooth with your theme.

Variant product options page

Yet, again, there are some issues with this app as well, and they include insufficient customer support (available only via email) and some minor interface details that some users found confusing.

The advantages of this app draw down to the following:

  • User-friendly interface
  • Easy-to-use tools
  • Superior theme compilation system that allows creating any look imaginable for your store

Nothing is perfect, and VOPO has some flaws as well, which are:

  • Weak customer support
  • Confusing interface elements (e.g. the setting of options for products are placed under the settings for Shopify options)
  • So, make sure you learn how to use this app before you do it in order to avoid any unnecessary delays and lengthy solutions

5. Product Personalizer

This one is somewhat simpler than the previous two apps, yet it’s no less powerful. With lots of options to customize your store like multiple price tags for a single item, a user-friendly item page editor, and even a basic visual editing tool, this app has a lot to offer to fashion and accessory stores.

On top of that, you have a friendly and helpful support team at your disposal 24/7. Some of the troubles that the users have reported are the lack of customization for different store types, as well as a somewhat confusing interface.

The main advantages of Product Personalizer are drawn down to these:

  • Wide range of tools, many of which are easy to learn and use.
  • Strong support ready to answer any question

Some of the common issues that users have with this app are:

  • Lack of customization options
  • Some confusing details in the interface
  • Before using the app full-time, try practicing and tinkering with it first

6. Tshirt & Product Design Studio

This app can be used to allow product designing for T-shirts, mugs, bags, etc. with text, custom images, etc. If you need a serious app that can be considered almost synonymous with the product’s frontend customization, this one is for you. T-shirt & Product Design Studio goes far beyond regular store customization and allows your customers to design their own products.

As evident from the name, this app is perfect for clothing, accessories, and merch shops. With lots of tools to offer to you and your customers, this app will certainly help you stand out and create unique offers for your audience. While it’s all great and powerful, it has its cons, too. Some users have complained about the app crashing rather suddenly, with all the progress getting lost.

As a perfect tool for clothing and accessory store, this tool provides you with the following:

  • A wide array of customization tools
  • Almost perfect visualization and synchronization
  • Availability of custom images for customers

Some things in this app, however, require improvement, for example:

  • Critical bugs are still present in the app’s code, causing it to crash sometimes
  • Installation issues have also been reported
  • Make sure to save and back up your progress regularly to avoid such issues and disappointment

7. Zakeke Product Customizer

Zakeke is another great solution for customization. Designed for customization in 3D and AR, this app also allows customers to tinker with your products the way they see fit. Moreover, they can even take a look at those products in the real environment using the aforementioned AR technology.

Still, while it’s great for stores selling customizable goods, most of its major features might be useless for other kinds of businesses.

Being one of the best apps for Shopify store customization, Zakeke has these features in its arsenal:

  • State-of-the-art customization tools that enable editing in 3D and AR with a short render time
  • Plentiful options for customization and combination

Some downsides, however, are:

  • Rather high prices, mostly depending on the tool sets you purchase
  • Low usability for stores that don’t specialize in customizable goods
  • So, make sure you really need something like Zakeke before checking out their plans


While sales are an ultimate goal, for the most part, e-commerce can be more than just about them. If approached from a creative standpoint, an online store can be turned into a real work of art.

Although Shopify, like most other CMSs, offers a rather basic and generic arsenal of tools and aides, some of the most experienced developers have made lots of effort to fix that.

The apps provided in the list above are only the tip of the iceberg. The Shopify app store hosts hundreds, if not thousands, of apps for store and product customization that can add a lot of value to your business. With so many things to explore and tools to utilize, you can rest assured – your business will certainly not go unseen.

Guest Author

Jessica Fender is a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.

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Top 10 WordPress Review Themes for Affiliate Marketing

Plenty of WordPress review themes are available, but we did the messy work of reviewing those review themes and gathered the best ones for you.

Why should we do affiliate marketing by doing review posts on our review website?

Because WordPress is used more and more by businesses to sell their products.

Because one of the main things consumers like to see when they are looking for products or services are opinions and ratings from other consumers.

Because nothing makes a consumer feel better than seeing a thorough and informative review on the products and services they are going to buy.

These will suffice to give a general idea of the reasons from which the values are present.

The big value here is nothing other than an optimal WordPress Theme for your own affiliate business. Take your time, enjoy their demos, experience their amazing features, and pick the one that suits you the most.





Price Compare is a premium theme that is easy to use for non-experienced WordPress users but still powerful enough to fulfill its purpose. Packed with modern design, payments options, social networking, Mailchimp subscription, it definitely attracts new users no matter the platform they access the site from. If you encounter any issue or possible bug, dedicated support from the team is there for you. Anytime.


  • Unlimited homepage templates
  • Single product multiple page variations
  • Product grid & list styles
  • Extensive theme options
  • Useful shortcodes
  • Front-End Store Registration




An amazing WordPress theme for online shops, group buying marketplace,

and affiliate businesses.


Kupon brings visitors the perfect combination of practical design and smooth operation. Your users will be able to take advantage of friendly-made categories mega menu overview, accompanied with WooCommerce PDF Vouchers plugin. They can find the good deals in a few surfs and clicks. Kupon pages run very intuitively and flexibly, I must say.


  • Backend, cart and checkout implemented via WooCommerce
  • Marketplace functions implemented via WC Vendors plugin
  • Frontend deal submission/edit form
  • Guest submission
  • Frontend voucher check form
  • Custom fields in deal HTML rendering, query form and submission form
  • Supported all WooCommerce payment gateways
  • WPBakery Visual Composer included
  • All CSS compiled via WP Less plugin






This is truly an excellent WordPress theme tailored for moneymaking. Jam-packed with every essential feature of enhanced affiliate, coupon, directory functions, Rehub offers a modern style, top-notch user review system, and seamless search & comparison options. Woocommerce, EDD, and Ecwid plugins help to make your content more valuable for visitors and search engines.

I believe that Rehub overcomes all of your expectations.


  • Support and extended functions for 3 shop plugin – WooCommerce, EDD, Ecwid
  • Powerfull community functions and support for Buddypress, Mycred
  • Frontend posting, frontend reviews
  • Customizable filter panel
  • Coupon functions (for posts and for WooCommerce)
  • 5 different design layouts for WooCommerce offers
  • Price comparison functions
  • Affiliate modules ready
  • Extended moneymaking functions for earnings on affiliate programs




CouponXL is a competitive responsive deal-selling WordPress theme. Supported by Bootstrap frameword and clean codes, it surely delivers very good appearance on any devides from desktops to handhelds. The theme is well optimized to boost SEO rankings with a fast page loading speed to back it up. Now you can start making profits by products & services review, compare, frequent deal offers, and control payments smartly.






This is a marketing-focused premium WordPress theme for those who are looking for a beautiful, practical and professional design. Created with marketing prerequisites in mind, this theme incorporates with social networking, conversion funnel, promote box at the homepage, top Subscribe widget, 500-600px content wide site, and bottom Call-to-Action. Expert Blog is also fast loading, mobile-friendly and SEO optimized.

Are you ready to run successfully your page of affiliate with a minimum of WordPress knowledge needed?

Check it out:

  • WooCommerce ready
  • Advanced admin panel
  • 600+ Google fonts
  • Lots of useful shortcodes
  • 9 post types
  • Many practical widgets included
  • Easy to add custom CSS, JS






Define itself as Ads Optimized News & Reviews Magazine, Goliath is full-equipped to make your ideas of affiliate marketing come true. With Visual Composer, Slider Revolution and Mega Menu neatly packed, building a digital marketplace with this theme is becoming a piece of cake. Excellent ads system helps you insert Google Adsense, Iframe or regular image banners easily. You are free to expand your brand story, social PR, products and services contents, shipping, discounts and other recommendations on your homepage.


  • Product review & rating system
  • WooCommerce ready
  • bbPress ready
  • Active parallax background
  • Smart sidebars
  • Google rich snippets
  • Social Media sharing






Product and service marketing is the key to earning in the future as many people tend to buy things online and they to tend to buy only after getting second opinion from a review website. The Engine homepage shows a multi level and well categorized sections which includes popular reviewed posts, editor picks, user picks and a even a huge list of categories. Including smart sidebars, minisites, trending topics, comparisons, reviews, Engine is an excellent theme that will let you review everything and boost your affiliate income.



  • Mega menus
  • Category-based minisites
  • Powerful comparison system
  • Well-organized review & rating system
  • Localization and translation ready
  • Correctly imports internal WordPress jQuery and jQuery UI libraries for fast performance and high plugin compatibility







Anything you review will not go unnoticed if you use Old Paper. This is a magazine style theme known for its powerful set of features to engage users in products and services rating, review and experience exchange. With revolutionary design and awesome loading speed, it brings a new look to the consumers and a brilliant perspective to your investment.

Designed based on research of famous online marketers, Old Paper is a wise choice for you to compete in this increasingly rivalrous marketplace.

Don’t miss out:

  • 7 Predefined Skins and unlimited schemes
  • Premium Review System with Taqyeem plugin
  • Boxed or Fullwidth Layout
  • Retina Ready & Responsive Design
  • Child-Theme Ready (and included)
  • Post formats: Images + Videos + Music + Quotes
  • Social Networks Profile Settings






The latest version of Edition 2016 has just been updated carrying the latest trend of affiliate marketing. This is a premium magazine WordPress theme with options to create blocks of category based content on homepage. This uniquely responsive template has an amazing built-in review system for authors which will let you rate any product with appeal. Attractive parallax effect and fast loading feature are also helping a lot in improving your business’ competitive position.


  • MegaMenu Dropdown
  • Sticky Desktop Navigation
  • Easy Review System
  • Unlimited Review Criteria
  • Unlimited Post Slideshows
  • Built On The Robust Redux Options Framework
  • SocialFans Counter Plugin Included!
  • Translation-Ready .po/.mo files inlcuded


COMPARE (Unavailable)



A professional Price Comparison theme for WordPress platform which will power your affiliate marketing effort to reach new heights. With Compare, your ability of customization is unlimited. You will find it easy to personalize color setting, background, logo, pattern, widget areas,etc. You will see how sleekly the comparison functionalities work. In addition, standard blog are ready to expand your content, including product bubbles or price comparison tables for specific products via simple shortcodes.


  • Manage Products, Categories, Retailers and Brands via admin area
  • Highlight / Promotion on Homepage
  • Google Analytics Tracking
  • Configurable Homepage Content Blocks
  • jQuery Improved Drop-down Menus
  • Step-by-step Guide in Theme Options
  • Helpdesk (6 months support included)