How to use Growmatik to run cross-channel marketing automation for WooCommerce

The secret to effective marketing automation lies in the customer journey, not in individual channels. Simply put, a journey involves at least two touch points across various channels. The main drawbacks of single-channel solutions is that they only cover one touchpoint and tend not to be integrated with other solutions. This results in contradictory, ineffective personalizations, like receiving a remarketing ad for a product even after you’ve already bought it! To avoid this kind of slip-up, marketers must take a cross-channel approach to marketing automation that courts customers in a systematic effort across various touchpoints.

In this article, we’ll discuss how to develop complete cross-channel marketing automations for WooCommerce using Growmatik.

The case for cross-channel marketing automation

If you’re looking to improve your automations, consider the following changes: go from single-channel to multi-channel, from fragmented to harmonized and from one-time-only to consistent. These shifts in approach make all the difference for your customers. It helps them feel seen and catered to in a highly competitive market saturated with generic marketing materials. What does each of these changes achieve?

Multi-channel

Working across multiple channels lets you collect information about your customer from a variety of sources, helping you to develop a greater understanding of their wants, needs and habits. This means being able to provide them with relevant content, like personalized marketing emails connected to their browsing history on your website.

Harmonized

Using a single, unified automation tool means being able to design and execute materials across channels as diverse as website, emails, SMS and more, so that customers are consistently marketed to at every step of their journey. Targeting a cart abandoner? A harmonized solution lets you send a follow-up email, craft a personalized homepage, provide exclusive discounts and more to convince them to carry out that purchase.

Consistent

Your relationship with any customer will change over time, and your strategy has to develop as well. Advanced triggering criteria will help you support your customer every step of the way, whether your focus is acquisition or retention. Got a new visitor? Offer him a “subscribe” pop up with a freebie, then a welcome email, an exclusive discount and, a few days later, a follow-up email to keep him engaged.

Now let’s dive into the 3 key steps behind cross-channel marketing for WooCommerce!

1- Cross channel data collection

Marketing is all about being relevant, not simply grabbing attention. To make a sales pitch with true relevancy, our focus has to shift from the product to the customer. What are their needs, habits, problems and concerns, and how can we conduct marketing campaigns that address them directly?

But few customers directly communicate their needs to the brands the shop with. Instead, you’ve got to collect that information at every touchpoint of interaction between your brand and your customers. Every time a customer navigates to your landing page, browses through your blog or interacts with emails or pop ups, they tell you more about what kind of customer they are. Their shopping history, how they respond to emails and what kind of offers they respond to will inform you even better about their needs and habits.

To achieve true personalization, our job as marketers is to gather the clues our customers leave at every point of interaction, analyze them and use them to design truly relevant marketing campaigns.

Here’s a comprehensive list of the kind of information you should look for to power your marketing campaigns:

 

Referral details Website activity Email activity Shopping activity
– Referring location

– Referring source website or campaign

– Visiting time of the day
– Top weekday activity

– Device and browser used

 

 

– Landing exit pages

– First and last visit dates

– Total number of visits

– Total number of viewed pages

– Visited pages

– Average time spent per visit

– Total time spent on website

– Total number of campaigns sent

– Date of last opened and clicked emails

– Number of opened, unopened, clicked and unclicked campaigns

– Last opened and clicked on email

– Average days before converting (subscribing, first purchase)

– Purchase frequency

– Product category

– Top purchased item

– Abandoned cart

– Total number of orders, purchased items and order value

– Number of coupons used

– First and last order dates

We can gather this information from different channels. Unfortunately, using different marketing tools or plugins for each touchpoint will make it difficult to compile all of this disparate data and turn it into actionable conclusions. Instead, it’s best to opt for one cross-channel solution that will allow you to collect each piece of the puzzle and analyze the data as a whole. The most effective options will also have the capability to craft behavioral segments and personalized automations for each segment, as well as monitor how well the automations perform.

Growmatik is one of the best cross-channel softwares to help you collect and use information about your customers. Growmatik creates user profiles for each new visitor to your website and builds these profiles over time based on user behavior at touchpoints from emails to popups. From the People section, you’ll be able to work with 50+ behavioral filters to help you craft effective segments, no matter how simple or complex.

2- Craft the right customer segmentation

Once we’ve collected enough data, the next step is dividing our customer base into groups depending on their characteristics or behavior. You’ll want to focus on segmentation as it directly relates to customer value. Some strategies for segmentation include defining your ideal customer and deciding if order size or number of orders is more important. You can also choose to target a specific country or region and decide how often you want your customers to visit your site.

One key way that a lot of e-commerce businesses measure customer value is via RFM values (recency, frequency and monetary). Growmatik allows you to segment your customers based on RFM values via filters in the People section. This in turn makes it possible for you to craft custom campaigns, such as VIP exclusive offers, that will boost customer activity even more:

If certain customers do not meet your RFM expectations, you can target them using relative time selectors (like ‘not on’ and ‘more than’) and serve them a reactivation campaign to boost their engagement.

Two key—and often neglected—elements you can use when creating segments. The first involves leading/lagging segmentation and the second has to do with the quality of segments. Fortunately, cross-channel marketing automation covers both leading and lagging segmentation, allowing you to provide holistic support at any point in the customer journey. Let’s quickly define these two categories of segmentation:

●     Lagging segmentation involves any activity in the past. With lagging segmentation you analyze customer behavior over their lifetime by looking at metrics like shopping history, on-site activity, or options like last visit date, last purchase date & count, number of campaigns sent. You can then design and execute specific campaigns with these in mind.

●     Leading segmentation involves any present or future activity. With leading segmentation, you can customize user experience from the very first interaction, such as a new visitor navigating to your site. Key metrics in this form of segmentation include referring location & timezone, referring website source, referring device, first landing page and similar details.

Any marketing automation tool you choose should be able to cover both bases. Growmatik’s automation dashboard lets you create personalized automations for any step in the customer’s journey. One way to greet brand new visitors, for example, is to include their location in the hero section, or add a welcome message based on their local time zone.

3- Build raft cross-channel automations

For anyone practicing WooCommerce marketing automation at scale, this is one of the most difficult parts of the process—and perhaps the most important. Before you move on to this step, it is vital that you have researched your website funnels, created a comprehensive profile for your ideal customer, and defined your key customer segments. Once you have, you can craft customized campaigns to target each segment, depending on their status, need and preferences. Your best friend in this process will be a comprehensive cross-channel software capable of organizing, serving and monitoring a variety of automations from a single dashboard. A software like Growmatik!

Next, let’s dive into how to create cross-channel automations in Growmatik! No time to waste!

Automation Step 1- Set your segments

From Gowmatik’s People section, craft your segments by defining a variety of personal or behavioral attributes or by creating groups of attributes. You’ll have over 50 filters in six different categories to experiment with. The six categories include: personal details, referral details, site activity, email activity, shopping activity and custom attributes.

To get started, select a user type and add or modify your filters, using as many filters as you wish. Each filter comes with a custom set of options to further refine your segmentation.

 

Growmatik also offers a number of pre-made custom segments via the sidebar. These include common segmentation options such as new leads or VIP customers to help you save time. Be sure to check the filters and ensure they line up with your marketing strategy. Once you’ve started experimenting with the filtering options for your segments, you’ll be able to monitor the results via the user table, which will provide you with information such as user name, country, last visit and more.

Automation step 2- Target each segment with custom-made automations

Each segment’s specifications will help you decide which personalizations and channels to use to target them. Growmatik automations all use the familiar “IF … THEN” structure, and each comes with the following:

Defining Condition(s)

This defines the subject of your automation. Generally this involves a group of people with one or more of the attributes in Table 1.

Defining Action(s)

Once the set condition is met, an action is triggered. Potential actions include:

      • Showing a popup,
      • Personalizing a webpage
      • Sending an email

…and more!

To make more complicated automations, simply define a chain of conditions and actions. This could involve targeting users living in a specific country or searching for a specific product, or users who have opened a certain number of emails over their lifetime.

The simplest option is to assign any automation to a segment by selecting the Automate Section option on the People page in Growmatik. You can execute these automations at any touchpoint simply by selecting the relevant action(s), such as email, webpage, popups and more:

The capacity to create multi-step automations is a vital feature of any holistic cross-channel marketing automation platform.

Automation step 3 – Craft customized content for marketing campaigns

Targets are locked, guns are drawn…but where’s your ammo? The next step in the process is creating the content that makes up your personalized campaigns. But remember, it pays to be picky about this content! You’ll need custom-made materials rather than generic content to snag new customers.

Personalize visual content as needed

Each automation tool will offer different options for personalization. Growmatik comes complete with a special visual interface for web page personalization. This tool will help you edit your page content from the frontend, no coding necessary! This intuitive interface allows you to drag and drop new elements such as buttons, product and blog lists, text, image and video from the elements library.

Once you choose “page personalize” as your action, you’ll need to select a page to personalize. You’ll then be taken to the personalizer environment where you can make the changes you need.

Try dynamic keywords

With Growmatik, you can create custom emails, landing pages and personalized popups for WordPress. To achieve this, the software offers a variety of dynamic keywords to help you personalize your textual content across each channel. Here are the categories of keyword to choose from:

      • General info keywords such as date, daytime, weekday, month
      • Referral details keywords such as UTM parameters in the URL
      • Personal info keywords such as name, city, country
      • Behavioral info keywords such as user’s time spent on the website, number of viewed pages, number of clicked and opened emails
      • Shopping info keywords such as first and last purchase dates, number of purchases and orders, total order value

Add custom product or blog lists to your emails and web pages

Using your customer’s shopping or browsing history, you can add personalized product or blog lists to your marketing materials. In Growmatik, this could mean lists containing any of the following: related products, product categories, abandoned items, related upsells, related cross-sells, related discounted items.

With your user’s reading history, you can do the same by providing suggested blog posts or blog lists via web pages or emails.

Use your popups and emails to serve exclusive offers

The goal of personalized marketing materials is to make your user feel seen and appreciated. To trigger this positive bias, offer exclusive deals to your customers at key moments and touchpoints. For new subscribers, for example, you can send an exclusive coupon for their first purchase a few days after they’ve subscribed.

Growmatik is the perfect tool to craft functional coupons to embed in pop ups and emails. Define the coupon settings and the software will generate a functional code to be served to the user in the page frontend.

Wrapping Up…

In this article, we’ve covered all the bases of cross-channel marketing automation: the theory behind it, the advantages it presents over single-channel automation and how to use it to boost efficiency, customer engagement and overall growth. We also went over the 3 key steps in any effective automation strategy: collecting user data, crafting user segments and developing custom automations.

Although setting up basic marketing automations doesn’t need to eat up all of your time, it may be necessary to invest time and resources to get actionable observations about user behavior. Once you’ve built your automation foundation, however, each new iteration will be more and more streamlined and much faster. As you develop your system, you’ll come to understand what’s missing, what touchpoints are most important and how to leverage personalization to engage customers and convert leads. Most important of all, you should recognize that marketing automation is ultimately a long term strategy and requires continuity, patience and dedication to reach its full potential.

 

The Best Places to Find WordPress Help & WooCommerce Support

The no-nonsense guide to the best places to ask for WordPress help & support.

1. WordPress Support Forums

WordPress support forums

As a WordPress beginner, this is the first and foremost place to get started.

How it works

By searching the forums, you will find a plethora of WordPress topics involved with WordPress theme and plugin issues and improvements. As the saying goes, nothing’s new under the sun, your problem might have been actually asked by someone else before.

For instance, when encountering the problem “Reusable blocks disappeared”, you can do a quick search. From the result pages, you can find many support forum threads and developer documentation that addressed your issue. Many of them are solved, meaning you can fix it yourself by following the replies.

By exploring Trac – The Bug Tracker, you can observe and track bugs, tasks, issues, incidents or any other kind of conflicts.

Got a bug? Anyone can log in to WordPress and open a ticket.

For example, this ticket raises the problem of Reusable blocks disappeared. When following the reports top down, you will find other users’ replies and how they solve their issues. In this case, the Gutenberg block issue is caused by an outdated plugin, and the guy has replaced it with a better plugin that provides equally the same features.

A WordPress Trac ticket solved

2. Kinsta Blog – WordPress Tutorials and Resources

Kinsta helps you learn WordPress

It’s not exaggerating to say that the Kinsta blog is the most comprehensive WordPress guideline gatherings that you will find nowhere else. Each article makes a super content-rich and insightful guidebook.

How it works

A typical article in Kinsta’s resources and WordPress tutorials can provide a quick fix for your current conflict, dive into a deeper root cause to prevent future wrongs from occurring, and expand the scope of the title to an advanced whole new level. They definitely make you learn a lot. The question is, are you willing to learn?

A Kinsta listicle often comes with a profound conclusion that can help you make your decision on which plugin to choose. Pick an article written by Brian Jackson and see it for yourself.

On the other hand, the Kinsta blog and articles are available in German, French, Swedish, Spanish, Japanese and more.

3. WordPress Development on Stack Exchange

WordPress development support forum

If you are a coder, this WordPress stack would be the most valuable treasure for WordPress learning and web development. Every issue can find a straightforward troubleshooting solution.

Compared to Kinsta articles, StackExchange’s WordPress development space is a greater place to find a solution for your problem. Sometimes, however, you can catch some lines of code to easily fix the bug, yet you don’t understand what lies beneath the trouble.

Since it is not a beginner-friendly place, many pre-mature and superficial questions can be easily ignored.

How it works

On this network, questions about WordPress can be freely asked, answered, and voted.

In the forum search bar, simply search for the keyword you are looking for a solution. It can be your theme name, plugin developers, or the error notice on your screen. The search results are smart enough. Moreover, you can filter the results based on relevance, newest, or highest votes.

The best part about StackExchange is its transparency and reliability. Each user has to give practical answers that work. Their reputation is earned, never to be granted.

In order to find a trusted guy or service providers, you can just check out their profile, history, social accounts, and contributions. You then can reach out to them and establish a connection.

4. Making WordPress on Slack

WordPress Slack forum channel

Generally, WordPress on Slack does not provide technical support for theme and plugin related issues. Rather, it sheds light on recent news and activities of the whole WordPress open source performance in real-time.

For instance, you have just upgraded your website to the latest WordPress version and encountered a problem. Were it a newly known bug caused by the WP update itself, you would easily find reports and messages that address the problem. And most often, they already come up with a solution for you to resolve it by yourself.

How it works

You can join Making WordPress on Slack by logging in to WordPress.org here. You will be redirected to the space wordpress.slack.com – where topics are categorized into channels starting with a hashtag. These channels are good to join and catch up on what’s happening at the moment: #announcements, #core, #community-events, #design,  and so on.

For any newcomers, the weekly support meeting is where support contributors from far and wide gather to look at the week that’s been, and the week ahead. The hosts and participants identify recurring issues (if any), and help each other out in general.

For WordPress web developers, some Slack major channels like #marketing, #pluginreview, and #polyglots are worth following. That’s where you can easily get involved and also find answers to your questions in the matter of minutes.

5. iThemes Tutorials

ithemes wordpress help center

 

Although the technical methods are not always easy to explain, you still find iThemes tutorials so simplified that you can quickly do the hands-on things yourself.

The iThemes Family has been growing to become an all-in-one place for WordPress website runners. It now offers great themes, reliable WordPress hosting, security & management extensions, plugin suite, training resources and even an agency bundle.

How it works

Literally, the iThemes articles help you learn a lot, also from the implementations of their large community of WordPress plugin users and the member panel. Everyone is eager to help one another and the value of the members’ area is way beyond the price.

Some notable WordPress themes and plugins from iThemes that are worth checking out:

  • iThemes Security: used by 1+ million WordPress websites
  • Kadence WP theme: a popular theme trusted by over 50,000 users
  • Kadence Blocks: a powerful block editor to build WordPress pages
  • BackupBuddy: automated WordPress backup plugin

6. WP-Ninjas

Join WP-Ninjas WordPress membership

This resource is extremely helpful for German speakers and Germany based businesses. Run by Jonas, a passionate WordPress guy, it offers plenty of blog articles, tutorial videos, podcasts, and an active community for non-techies and especially solopreneurs.

With 67 EUR per month, you will become a WP Ninjas Dojo member and get access to his exclusive WordPress help and German tailored support.

Check out feedback from his subscribers:

Jonas helps quickly, clearly and comprehensibly with a wide variety of questions. I had already tried other WordPress supports in the past, but mostly I had to wait days for help or an answer. So I can absolutely recommend Jonas. Since I’ve been a member, working with WP has been more fun because it calms you down a bit when you know that you can get help quickly if you have a problem.

How it works

It is one of the biggest German WordPress blogs. His goal is to help solopreneurs use, optimize and maintain their WP websites by themselves.

In addition to easy to follow tutorials on the blog, the main way to help is the membership “WP Ninjas Dojo” for solopreneurs. In the membership is the following included: Individual WordPress support to questions in an exclusive forum, monthly webinars and co-workings and much more.

Conclusion

When it comes to WordPress help and support, there is no one-size-fits-all sort of forum.

To ask for recommendations such as which plugins or themes to choose from, a Facebook group can be a great help.

To fix an existing problem, try out the WordPress Support Forums in your language or WordPress Stack Exchange (WPSE).

By going through all the spaces we introduce, may you find a place like home, where you can reach out for your WordPress related questions and get the replies as soon as possible.

 

How to start a WordPress Blog In 7 Easy Steps

Blogging has become a widespread hobby amongst individuals from a variety of different disciplines; bakers upload recipes, gardners share images of their beautiful plants and vehicle enthusiasts post detailed recounts of their journey restoring a beloved classic. From there, it has expanded into a booming business for information hotspots, informal websites and review platforms. Even large businesses have come to rely on freelancer blogs to share and rate their products and with a platform as accessible as WordPress, it’s easy to understand why.

Whether you intend to blog for fun or as an attempted business venture, what’s most important is having a reliable, discoverable and user friendly platform on which to showcase your passions. WordPress is accessible to all experience levels, using templates for beginners while allowing more experienced content creators to customise their blog to their personal taste and desires. There are various blogging platforms out there but WordPress is the most popular, making it the ideal place to start! In this article, we’ll walk through 7 easy steps to setting up your own ready to be filled with self-expression.

The difference between WordPress.com and WordPress.org

While both can be effective tools for a blogger, it is important to know which one is useful for your needs. WordPress.com is an online platform, hosted and administered by the independent owners of the domain. It requires less knowledge to use and is a quick start-up, especially if your blog is intended to be casual. Included on the free platform is a variety of themes and templates, basic customisation options and a variety of post formats. Your blog will go live instantly and there’s no searching around for hosts or subscriptions.

WordPress.com platform

WordPress. org is downloadable and acts as local hosting, allowing in depth personalisation of your blog and its components. While a subscription available in a range of prices is required to make full use of local hosting, the investment is worth the money for any entrepreneur. With access to a variety of widgets, premium themes and other bonuses that increase each tiered membership – all without knowledge of using CSS – it is an investment. There are a variety of hosting platforms you can subscribe to if managing your own domain is preferable to using WordPress.com, so make sure you do your homework; it’s far easier to sign up than cancel a subscription not suitable for your needs.

Setting up an account

Either download the WordPress.org client, or head over to WordPress.com to set up an account. It’s as easy as providing your email address and creating a unique password. A quick verification email and you’re ready to begin customising your account… starting with your blog name! You’ll be prompted to choose a domain name and given a number of suggestions, but don’t skimp on time spent choosing a title and URL as these are the first things visitors will see.

They should be short and memorable, consistent across both blog title and URL and contain only recognised words. If possible, having a .com domain is preferable as this is a universally recognised suffix. Trying to find an unused domain can be frustrating, but a number of sites such as Bust-A-Name can help with creating one, while some hosts include availability checkers.

The dashboard

Before you write your first post, spend some time making your blog personal. Open your blog settings and check your payment plan details, other options and what’s included. Higher paid plans have access to more themes, customer support and improved data storage. You should also familiarise yourself with the dashboard, allowing you to manage your blog’s appearance and function with ease.

On the left, an administration menu allows you to peruse the many facets of a blog and interact with the settings, the toolbar gives access to specific mechanics available for each page and the centre display gives an interactive representation of how your setting will affect appearance or list further options within the settings panel. Here you can update contact information, add or remove post monetisation, change your blog URL and compose new posts.

WordPress Dashboard

Final details

Scouring the settings, you may notice the default URL of your blog posts are set to a jumble of letters and numbers. This is the post ID, but it doesn’t look particularly pleasing and can feel unpolished. A simple finishing touch for any WordPress blog is to change the domain name to a Permalink setting, which replaces this coded location with the post title, date of publication or a combination of the two, depending on your preferences, adding professionalism without added cost.

WordPress Permalinks Settings

You can also access the setting for reading and interacting with your posts, altering what your readers see and can post in the comments sections. Default settings allow readers to leave comments, but you can also permit linking to their own or similar blogs or require comment moderation before public post. This can protect your blog from defamation and bot spam, which in turn protects your blog’s image. There are additional privacy settings that prevent the public seeing particular posts or allow access to a post only to trusted readers. In short, it’s worth going through the settings and deciding how you wish to handle public interaction.

Adding plugins

If you’re trying to get started quickly, plugins can wait. They’re not necessary to start a blog, but they certainly can provide assistance running one. Though the hunt for appropriate plugins can become a rabbit-hole experience you awaken from in three hours wondering what happened, so if instant productivity is your objective, they are best left for later.

Adding plugins into WordPress

A plethora of plugins exist to aid both you and your readers. Statistical programs can collect data regarding daily hits and audience retention. Then it portrays this information visually to help you understand what your readers enjoyed the most and how to grow your audience. Others provide easy external links for readers, such as social media sharing quick links, or the ability to embed your other social media handles and inspirational videos on the page for reference. Plugins can also be managerial, such as detecting and deleting spam.

The best part? Most plugins are free to use and don’t require a premium account to add!

Start blogging

On the dashboard, navigate to posts. There’ll be a sample post for reference for layout advice and recommended how content should be presented. It’s easy enough to delete and once it’s gone, you’ll have a clean slate to work with. Simply click “add” in the administrator sidebar. The display section will open to two text boxes; a title box and a larger space for content. Make sure to give your post a heading that accurately represents the topic and get writing!

The toolbar above the content text box allows for text editing, formatting, image insertion and other additions usually found in word processing software. You can even accent your text with hyperlinks to specific websites, others’ blogs that inspired you, social media handles and more. Don’t be shy about making the content as personal as you desire. You can change fonts and add accents to continue adding layers to your blog visuals.

Express your character on the page along with your passion. WordPress’ versatility is designed to let content creators, hobbyists and companies quickly and easily express their vision and purpose with a range of editing options. Finally, you can add a cover image to appear above the post and act as a thumbnail, can appropriately categorize your posts into monthly archives or a topic-based system, and add custom tags. The more tags, the better! All of this helps spread your blog and the information within, all at your fingertips.

Time to go live!

Before you upload that first article, make use of the preview feature to see your post as a reader. You can easily jump back to the editing screen and edit anything you missed – spelling errors, extra formatting, even another image – then a simple click of ‘Post’ and your blog is live! The dashboard stats pages will collate all your hits and page views and present them to you in a dynamic display.

It’s user friendly, additional posts can be added with the same ease. You can use writing settings to add default categories and tags. It allows blogging to be a breeze anytime! WordPress.com personal subscription starts at just $4 a month. You can have free domain for one year, collect payments and unlimited email support. In addition, it has even more bonuses in premium subscriptions. Its free plan for hobby bloggers can be live in minutes. Anyone can share their creations with the world.

Starting a blog from scratch can seem daunting, but WordPress makes it easy! It has exhaustive resources to solve issues, an unparalleled consumer base and built-in monetisation. This makes it one of the most popular blog hosting sites today. With free templates, beautiful visuals and easy access for all technical levels means anyone can share their business – or their passions – with the world.

Have you started yours yet?

Envato Plugins Banner

Guest Author

George J. Newton is a business development manager at Thesis writing service. Throughout his ten years of marriage, George has perfected the art of the apology.

5 Best Ways to Optimize WooCommerce for High Conversion Rate

It’s easy to focus on product development, email marketing, and social media campaigns. These are crucial factors for any WooCommerce vendor. With that being said, putting too much emphasis on these elements can pull resources away from your online store itself.

A well-optimized WooCommerce store will load more quickly, appear higher in Google search results, offer a quicker checkout process, support more payment methods, and offer a variety of other benefits. Furthermore, you don’t need to break the bank to improve your WooCommerce store.

In this article, we’ll cover some of the most effective ways to update your WooCommerce site and provide a better experience for your audience. With a few simple adjustments, you’ll be able to make your site significantly more efficient and turn more first-time visitors into loyal customers.

Optimize your plugins

Various extensions enrich the native WooCommerce toolkit in a wide range of innovative ways, giving vendors the tools they need to develop more responsive online stores. While plugins are undeniably a key aspect of WooCommerce optimization, they can also slow down your site and lead to other issues that may have a negative impact on conversions.

optimize website using WooCommerce plugins

It’s especially important to be careful about installing frameworks, plugins, themes, and other extensions that don’t have a reliable reputation. Similarly, outdated extensions can introduce vulnerabilities that will make your site significantly less secure.

Rather than installing every extension that you think could help you improve your site, it’s critical to take some time to thoroughly research each option. You can often achieve the same result without downloading a new plugin, and simply adding more tools doesn’t always lead to a better site.

On the other hand, effective plugin management is about more than just minimizing extensions. A well-optimized extension that meets WordPress standards should have little to no effect on your site’s performance. If you ever notice any glitches or other issues on your online store, you should start by checking your list of plugins.

Get better hosting

No matter how much you do to improve other areas of your WooCommerce store, using the wrong hosting provider will undo those efforts and prevent you from fully optimizing your site. Vendors often use cheap hosting providers in order to save money, but the reality is that this can backfire by cutting into your sales and getting in the way of otherwise organic growth.

Use WooCommerce-optimized hosting

Reliable hosting is particularly relevant when your site receives a sudden bump in traffic. For example, you might get more visitors over the holidays or right after a new product launch. It’s vital to leverage these opportunities in order to build your audience and move new leads through the customer journey. Unfortunately, a budget hosting provider may not be able to meet the spike in demand.

While high-quality hosting can be more expensive, it’s often one of the best investments you can make in your WooCommerce shop. Hosting should never be the limiting factor when it comes to your online store, and reliable performance is well worth the additional cost.

Leverage a content delivery network

Physical distance is another performance obstacle that isn’t easy to overcome on your own. Content delivery networks offer a low-cost solution that can help you offer faster loading times to users around the globe, regardless of the physical location of your hosting provider’s servers.

Content delivery network improves WooCommerce site

With a content delivery network, elements from your site will be shared across servers distributed across a wide range of locations. When a user visits your site, they’ll automatically receive your content from the server that offers the best connection in their region. That optimization is the main reason why content delivery network utilization is expected to grow by a factor of five from just 2017 to 2022.

Clean up your database

Your WordPress database is constantly growing, and like your extensions, it can start to hurt your loading times if you let it go unchecked for too long. The database includes everything from product information to order histories and user account data. Those will only get larger unless you make an effort to curb its growth.

Cleanup your database in WP

Fortunately, database optimization is more approachable than ever. Manually optimizing your WordPress database is a tedious, time-consuming process that demands precision. Removing the wrong items could lead to even more unexpected problems. Database optimization plugins automate this process, reducing risk and allowing you to declutter your database in a fraction of the time.

WP Optimize, WP Sweep, and WP Rocket are just a few of the top plugins for database cleanup and other types of optimization. Don’t forget to save your entire database before starting the optimization process. It’s crucial to have a WordPress backup ready in case you accidentally delete any important files.

Use lazy loading

Short load times are fundamental to a successful WooCommerce store, and there’s no reason to waste time loading elements that aren’t immediately visible.

Lazy loading takes advantage of this by prioritizing elements at the top of a given page. The first impression is loaded as soon as the visitor accesses the page, while elements that are lower down will only load when the user scrolls down to them.

Optimize WordPress with lazy loading

Lazy loading will help you send fewer HTTP requests during each visit and make the initial loading time as short as possible. Lazy Load from WP Rocket is an easy way to get started with lazy loading. The Lazy Load script is under 10 KB, so it will have little to no negative effects on your site’s performance. It’s also entirely free to use, so it’s hard to find a downside to setting up lazy loading on your WooCommerce store.

Over to You

Optimizing your WooCommerce store won’t generate any sales on its own. Yet it will help you improve site speed and avoid losing orders due to long loading times and other technical issues. These are just a few of the most reliable ways to upgrade your existing site and convert more visitors into customers.

Tips for Multi Author WordPress Website

Your admin dashboard by default offers no sorting features for multi-author WordPress website. In the minimalist scenario, if you have 2 authors uploading several images to WordPress media library on a daily basis, then in the course of half a year, you’ll have a bunch of uploads tucked in the same space.

This is quite a mess. Imagine how difficult it is for those authors to find their media!

In this tutorial, I’m going to show you how to stay organized in a multi-author WordPress website. With the help of these very useful plugins, we can help separate users’ uploads, add more sorting features and speed up our content creation progress.

1. Apply FileBird Plugin’s Features

FileBird helps organize files and folders

Introduction to FileBird

FileBird is a media file manager plugin to make WordPress a better CMS not only for visitors but also for admin agents.

When it comes to content, the largest common part is text, and images come in the second majority. In order to manage your content properly, you definitely cannot skip organizing the media files.

Drag and drop in FileBird interface

All WordPress page and post authors can click to create nested folders. They can drag and drop to rearrange files and folders easily. They can right-click their mouse and select an option from the smart context menu to make changes to their folders!

drag and drop in FileBird plugin

My clients’ authors are almost non-techies. So that’s understandable why they love these easy operations of organizing all their own media files.

And if Gutenberg is your thing, FileBird gallery block component surely helps you insert a folder of images in a rich gallery into your content. Of course, you can also choose which media to exclude from the gallery, too!

Each author is allowed to create private folders for their own media files

Moreover, FileBird also offers a unique feature for multi-author WordPress sites that other plugins don’t.

If you navigate to Settings > FileBird, you’ll see the first setting tab which allows you to enable Private folders. With this mode ON, every editor/author/contributor can create his/her own folders to contain their uploaded files.

FileBird settings each user has his own folder

This setup is extremely useful for your editorial workflow. And I believe you don’t want to miss it once you use FileBird. Good news is, this feature is available even in the lite version on WordPress repo.

So you don’t have to take risks, try WordPress media library folders for free here.

2. Use Filester to Set User Role Capability and Restrictions

Filester is a powerful file management plugin. Without banner ads or call-to-upgrade notifications, this plugin boasts the cleanest UI file manager on WordPress.org. You can download Filester here.

As demonstrated in the screenshot below, where you can make those general customizations.

If you’re concerned the most about your site performance speed, you can set maximum uploaded file size to make sure your authors would do their best to optimize every piece of media.

You can select the display language for each user role when operating around Filester user interface.

You can hide the .htaccess file or enable Trash mode to ensure your website security and assets.

filester file manager settings

Next, I’m showing you how to do advanced settings for each WordPress user or author role.

In the first tab, you have to tick those user roles whose permissions you need to adjust.

wp file manager user role

From then on you can move to the second tab to decide each user role’s restrictions. Here you can toggle so many options to regulate what a user role can and can’t do. There are plenty of role rights and restrictions to fit your website demands, no matter if it’s just a multi-author blog or a multi-vendor marketplace.

wordpress file manager user role restrictions settings

3. Smoothen Your WordPress Editorial Workflow

Edit Flow is a great plugin developed for larger organizations with many people involved in the publishing process.

edit flow plugin wordpress multi author

Its Calendar feature provides a convenient month-by-month look at your content.

Dashboard Widgets and Story Budget help bring an insightful vision for admins.

edit flow plugin features for wordpress

What I love the most about this plugin is its Editorial Metadata.

This feature allows you to create as many date, text, number, etc. fields as you like. By this way, information for each post can be stored clearly, like contact details, required word count, or the location of an interview.

editorial metadata settings in wordpress

This metadata is not published with the post but can be viewed in the WordPress admin. Webmasters can follow up on changes easily by looking for them on the calendar, story budget and list posts screens.

Edit Flow enables editors and content managers to quickly grasp the fluctuating state of content being produced. The team behind are also enhancing Edit Flow modules with Gutenberg over the next few releases.

You can check it out on their dedicated website here, too!

Some Final Words 😘

Those above are tried and tested plugins that we believe to be the most advantageous to your multi-author WordPress blog or content submission websites.

Especially, integrating FileBird folders to WordPress media library would make your authors feel like home and post smoothly, no matter how big your site content is.

Have we left out any worth-mentioning plugins from the above list? If so, let us know in the chatbox below.

 

7 Tips For Optimizing Your Checkout Page (And Which Plugins Are Best)

One of the many reasons why people love WordPress so much is that it’s incredibly flexible. No matter what you’re trying to achieve with your website, you can get it done — you need only be willing to experiment with plugins until you get the right result. This versatility readily extends to the ecommerce world, typically through the free (and widely-acclaimed) WooCommerce plugin.

In ecommerce, of course, the process of optimization is immensely valuable: even a fractional improvement in the efficacy of your website can have a major effect on your profitability. The checkout phase is particularly critical — as the last step of the sales funnel, it can take advantage of all the work put into lead generation, or it can see it completely wasted.

The smart thing for a WooCommerce seller to do, then, is polish the checkout process to a mirror shine, bringing the versatility of the platform to bear where useful. But how do you do this? Let’s take a look at 7 tips for optimizing the checkout, and cover some suitable plugins:

Allow social media logins

Having to create an account when you try to buy something through an unfamiliar site tends to be extremely annoying. If the requirement is handled very poorly, it can even be enough to push someone to abandon their intended purchase and look elsewhere instead. Thankfully, you don’t need to choose between getting someone’s email address and having a smooth customer account process — the key is allowing social media logins.

As the name suggests, a social media login allows someone to use a social media account they’re already logged into (typically Facebook or Google) to create a store account in just a few clicks. It’s simply a matter of allowing the site access when prompted — after that, all the necessary fields will be automatically populated, and you’ll be ready to finish your order.

Social Login will do this for you when using WordPress in general, but I suggest going with the purpose-made WooCommerce Social Login plugin — you will need to pay for it, but it’ll no doubt prove worth it in the end.

woocommerce checkout plugin

Make shipping costs clear

One of the most common frustrations with a checkout page is discovering that the price you were led to expect isn’t actually what you’re going to be charged. When you find out that the legitimate price is roughly 20% higher than you were told, all because of the shipping and tax charges, you’re justified in feeling aggrieved.

To avoid this situation, you must ensure that the price on your checkout page is the price that gets charged and the price that was quoted when the order was first placed into the cart. The shopper should never be led to conclude that the price is confusing. If having a higher price quoted earlier in the process drives some shoppers away, that’s no bad thing — those people wouldn’t have gone on to convert anyway.

There’s no shortage of shipping-related plugins for WooCommerce, with many targeting specific couriers, but a good place to start is Flexible Shipping for WooCommerce.

woocommerce-flexible-shipping

Add minor incentives

The fact that someone has added something to their cart and proceeded to the checkout stage doesn’t even guarantee that they’re particularly interested in ordering. They might simply be curious to see what the total is, or even bored and looking to experience some of the thrill of retail therapy without the expense.

You can’t radically change the offer at this point, nor should you — serving up a major discount would largely serve to weaken the perceived value of the order, and make you look desperate. What you can do, though, is throw in some very minor incentives to give the order some extra weight and hopefully push the purchase over the line.

You can offer free samples, a mystery free gift, a 10% discount voucher for any subsequent purchase… it’s up to you, but make sure that it’s genuinely worth taking. Beeketing’s Checkout Boost plugin should do the trick, allowing you to deploy a wide range of last-minute incentives to drive up the sales.

Provide customization options

It’s always nice to feel like you have control over your purchasing experience — like it’s unique to you. This is relatively simple when shopping a high-end brick-and-mortar store, because you can have a store assistant helping you out, making recommendations, and searching for ways to meet your specific demands. Sadly, it isn’t so easy online.

That’s where customization options come in. The simplest customization options involve shipping (allowing someone to choose specific delivery windows, for instance), but you can also provide more interesting packaging options (WooCommerce Gift Wrapper will do this), as well as gift card and tag choices for those buying for others. You can also offer preset configurations where suitable (electronic devices, for instance), or even suitable bundles (e.g. a laptop plus a carry bag plus an accessory kit).

This can actually extend to language, so if you’re intending to sell internationally, keep that in mind. One of the reasons why Shopify can be chosen ahead of WooCommerce is that it comes with 50+ checkout languages natively supported. However, you can still get by in WooCommerce through using Loco Translate: simply install it, go to Loco Translate -> Plugins -> WooCommerce -> New language, and follow the instructions.

Recommend additional products

Optimizing your checkout page isn’t solely about preventing cart abandonment. It’s also about finding ways to maximize the value of the resulting orders, and one of the best ways to do this is to provide the shopper with other items they could add to their order. This is typically done through cross-selling: presenting products that fit really well with those already in the cart (such as accessory kits for laptops, or socks for shoes).

It’s more of a gambit, but you can also try to use upselling at this point. Upselling is about giving the shopper the option to swap out something currently in their cart for something ostensibly better (and definitely more expensive) — for instance, if someone is looking to buy a 50-inch TV, you can point them to a 65-inch version of the same model, and/or a 50-inch version of a higher-end model. It’s a slight risk because it’s possible to leave someone so uncertain that they give up for the time being, but it’s usually worth doing overall.

Recommendation Engine will get the job done here if you’re only looking for automated recommendations based on customer purchase trends. Alternatively, you can try your luck with the Products Suggestions for WooCommerce plugins.

Include a clear progress marker

In ideal circumstances, a checkout process might last for just one page, but it would have to be perfectly minimal. When there are various steps to get through, you need multiple pages to break things up, but this can cause issues — particularly when shoppers have to create accounts (or choose to, despite being able to use social logins). When a checkout process lingers in this way, it’s vital that the shopper be shown a clear progress marker.

When this doesn’t happen, someone can get halfway through the path to conversion and lose track of where they are, what they’ve been through, and where they’re going. Not knowing what lies ahead is the most significant — when you know there are just two pages left, you can feel more enthused about continuing that you would if you had no idea how long you had left to go).

Try WooCommerce Multi-Step Checkout for this. It’s a great choice, but don’t just take my word for it — you can read all about what it can do on this list of must-have WooCommerce plugins.

Display trust indicators

When a shopper hasn’t bought from a particular online store before, they’re going to have some doubts. This is because distance buying remains a risky proposition — you don’t know exactly what you’re going to get (the item you receive might not be exactly what you expected), you’re risking your personal data, and there’s a very real prospect of getting scammed.

To assuage those fears and avoid shoppers getting cold feet at the checkout stage, be sure to include trust indicators (images, stats or assurances that will make people feel more confident about trusting you). Examples of trust indicators include payment scheme badges, aggregate ratings, and specified guarantees (e.g. “if you’re not fully satisfied, you can get a full refund within 30 days”).

Trust indicators don’t typically function through plugins — instead, you need to find the indicators you want and add them manually. Usefully, though, the biggest security services offer suitable instructions. TrustLock, for instance, has a full guide on adding trust badges to the checkout phase: you can find it here.

Conclusion

The better your checkout page gets, the more conversions you’ll win, and the higher the average value will become. Implement these tactics along with the suggested plugins, and you’ll surely achieve a significant boost in performance.

8 Essential WordPress Live Chat Plugins for Customer Support

So you have finally built a website which sports all the features and benefits of your product or service. All of your hard work has captivated the attention of your customers.

However, potential customers always raise doubt or questions before finalizing the deal, and they usually try to find online chats and social media sites to get their answers.

And, if your business websites do not have the option yet, what are you waiting for?

Adding online live chat plugins on your WordPress sites for customer support is beneficial since it delivers faster answers and real-time problem solving approach to gain more loyal clients.

Now if you wish to perform a live chat functionality on your WordPress website, then you are in luck. Today’s article is compiled from a list of essential live chat plugins for WordPress to support customers.

These WordPress support plugins are definitely worth your try. Do check them out and we hope you find the one that works best for you!

Are you ready? Let’s dive in.

1. Messenger Customer Chat for WordPress

Messenger Customer Chat for WordPress

Do not want to skip any messages from your customers?

You want to building trust with online customers?

That’s why you need to install Messenger Customer Chat for WordPress plugin.

DEMO
VIDEO DEMO
DOWNLOAD

This WordPress chat plugin allows you to integrate your Messenger experience directly into your website. Some of the things that I like about this plugin include:

  • Help your clients easily communicate with your business
  • Never miss any potential clients
  • Boost your sales & grow your business
  • Work with WooCommerce
  • Display anywhere with shortcode
  • All languages supported
  • Get notified promptly
  • Increase your fanpage likes
  • Unlimited colors
  • User-friendliness
  • Easily customizable

The major benefit of the plugin is ease of use. You don’t need any technical knowledge to get started. Plus, it allows your clients to interact with your business whatever they want with the same personalized, rich-media experience they get in Messenger.

Here is an example that show customer’s satisfaction of the product they purchased.

Messenger Customer Chat for WordPress (2)

As we can see, the customer can send feedback and picture exactly the same Facebook Messenger right on your WordPress site.

Pretty cool, right?

You worry about losing messages?

This plugin retains the chat history for your conversations with customers and brings it from Facebook to your WordPress live chat.

In addition, it automatically loads recent chat history between the customer and your business in both messenger.com and Messenger app.

Therefore, you can continue the conversation even after clients left your website. No need to capture the information to follow up. Such a breeze!

This feature makes the communication process flow smoothly and the way users get their feedback becomes more convenient.

Besides, you can get a lot more customization options here. If you don’t want to run the Facebook Blue theme, change it. Simple stuff!

All in all, if you want to give your online business a shot in the arm, the Messenger Customer Chat for WordPress plugin could be your secret weapon.

2. WP WhatsApp

wp whatsapp

WhatsApp is a massively popular tool. By integrating WhatsApp into WordPress, you can allow the service’s billions of users to connect with you and/or share your content via WhatsApp.

WP WhatsApp is a simple and user friendly WordPress chat plugin that allows you to directly chat with clients via WhatsApp in your WordPress website.

Here’s the plugin’s tagline:

“WP WhatsApp Chat plugin allows you to integrate your WhatsApp experience directly into your website. This is one of the best way to connect and interact with your customer, you can offer support directly as well as build trust and increase customer loyalty.”

DEMO
DOWNLOAD

Some of the things I like about this plugin include:

  • Support multiple accounts
  • Shortcode included
  • GDPR Compliant
  • Nice and smooth UI/UX
  • Easily customize
  • Support WPML, WooCommerce
  • Compatible with almost themes and plugins
  • No coding required

WP WhatsApp is a lightweight yet configurable WordPress help chat plugin that makes it easier to integrate a floating WhatsApp chat button into your WordPress site. It will always stay at the bottom of the webpage no matter how you scroll down or up the website.

3. Social Tabs Live Chat for WordPress

Social Tabs Live Chat For WordPress

The popularity of Facebook is undeniable, right?

What if your customers did not use Facebook?

No need to worry.

There are various available alternatives besides Facebook like Whatsapp, Viber, Skype, etc.

That’s why you need Social Tabs Live Chat For WordPress plugin.

So, what is it actually?

This plugin allows you to put Facebook, Skype, Viber, Whatsapp or SMS live chat box just in one place.

DOWNLOAD

This plugin is incredibly user-friendly and powerful in features including:

  • Support Skype, Facebook, Viber, Whatsapp, WordPress SMS
  • Chat with your customers anytime
  • Unlimited history chat
  • Multiple chat at same time
  • No setup requirements

Social Tabs Live Chat is an example of the extended functionality with more than one social network connected to your WordPress website as a live chat.

On the whole, this plugin is such a really powerful and communication tool thanks to its user-friendliness in supporting numerous chatting platforms.

4. Facebook Messenger Live Chat

facebook messenger live chat

You want to maintain contact with clients in simplistic and convenient way?

You are passionate about personalization?

That’s why you need the Facebook Messenger Live Chat plugin made by Zotabox.

Have you ever heard this brilliant plugin? If so, you should check it out and give it a go.

Additionally, the plugin has over twenty-thousand active installs and tons of positive feedback, making it the most popular WordPress chat plugin on market.

There’s a reason why it’s popular, and if you are not using it already, you should give it a go.

Let’s get dive into it.

DOWNLOAD

Facebook Messenger Live Chat plugin not only has over 30 thousand installations, but its feature list is well worth checking out:

  • Get full history of previous chats
  • Support your customers via Facebook Live Chat.
  • Free and convenient.
  • Permanent chat history available for both store owner and customer
  • This plugin enables live Facebook chat support inside your WordPress website.

You will directly connect to your customers with your Facebook page via the messenger button.

facebook messenger live chat

Also, customers can message you directly from the website and you will receive them inside your Messenger app.

facebook messenger live chat

Easy enough, right?

Moreover, the plugin saves the chat history for your conversations with customers and can bring it from Facebook to your WordPress live chat thereupon.

How about customisation?

This plugin offers a great number of personalized options to meet your taste.

The chat boxes are among the most stylish you will find, with beautiful, customizable layouts and themes.

facebook messenger live chat

Seriously, this plugin is a huge time saver and a must-have component for every WordPress users.

Facebook Messenger Live Chat is full of features, mobile friendly and compatible with all WordPress themes.

Make sure to install it to persistently stay in touch with potential clients.

5. WP Live Chat Support

wp live chat support

WP Live Chat Support is an awesome free WordPress help chat plugin that is ideal for businesses of all sizes and is widely used by many sites.

It is easy to use, and offers rich customization to make sure your users have the best option to engage with you.

This WordPress chat plugin includes 6 different live chat box themes that you can choose from. This gives you choice in terms of style and appearance of the chat widget.

DOWNLOAD

There are many features to focus on, with some of my favorites including:

  • Compatible with translation plugins for a multilingual experience.
  • Option for anonymity for your users.
  • Allow automatic live chat pop-up.
  • Draggable pop-up live chat.
  • Fully customizable and user-friendly.
  • Option to enable the chat box for only registered users.

All chats are displayed through an intuitive dashboard. For a more convenient experience, the offline messages can be stored and you can also get access to the history of the live chats within a few clicks.

wp live chat support

6. Tawk.To Live Chat

Tawk.To Live Chat

Another awesome WordPress live-chat plugin we recommend is the Tawk.To Live Chat. What’s pretty amazing is that Tawk.to is a completely free WordPress chat plugin with no premium plans available just as their founder said:

“You shouldn’t have to pay to chat with the visitors on your own website. They’re your visitors!” – Robert, Founder

DOWNLOAD

As it is highly flexible and customizable, this plugin offers rich personalization options like colors customization, widget selection or custom attention grabbers, you could give definitely its outlook a chance.

Envato Plugins Banner

It supports an unlimited number of agents and live chats at a time so that the entire team can be dedicated to the chat with ease.

Additionally, it also supports translation plugins that makes sure you have no problem when communicating with your international clients as well.

Tawk.to is designed to increase the effectiveness in managing the online customer engagement experience, enabling multiple websites and agents in a single dashboard interface to chat with the visitors on your website.

tawk.to live chat

This support plugin is compatible with all modern browsers and digital gadgets running iOS, Android, Windows and Mac OS that enable you to stay connected with customers.

tawk.to live chat plugin

7. Chat.io

chat.io

Looking for a way to give instant online support to website visitors and customers?

Chat.io is another help chat plugin integrated into WordPress to allow businesses to communicate with their online visitors, handle support queries and onboard new customers.

Chat.io can be used with Facebook Messenger, Twitter and email, helping you to constantly stay connected with potential and existing customers at any time, wherever they are.

DOWNLOAD

With chat.io, it is possible to offer a 24/7 customer service to customers. It serves as an easy-to-use live chat tool during the day and after office hours enables communication with clients by storing their messages.

 

Chat.io

Each chat transcript is saved without an expiration date which makes it easy to search for any information when needed.

8. REVE Chat – WP Live Chat Support plugin

REVE Chat – WP Live Chat Support plugin

REVE Chat is a multi-channel cloud based live chat software plugin that provides real time assistance to your website visitors for better customer support, service and boost sales conversions.

Businesses can instantly engage with their customers across various channels such as Website live chat, Voice/ Video Chat, Facebook Messenger, Viber, Mobile apps (Android, iOS) using a single platform.

DOWNLOAD

Some of the benefits of this plugin that I like include:

  • Interact with website visitors in real-time.
  • Customers get an instant solution to their queries.
  • Receive valuable customer feedback after every chat session to gain insights and improve the quality of your service.

REVE Chat – WP Live Chat Support plugin

In addition to the great above benefits, REVE Chat also boasts some of the advanced features including Screen-sharing, Auto-triggers, Visitor analytics, customizable chat banner and more. As it is highly customizable, you can personalize the widget to match your theme design effortlessly.

REVE Chat – WP Live Chat Support plugin

Final thoughts

That concludes our roundup of 8 of the best WordPress chat plugins for customer support. Live chat plugins are an essential tool for enterprises that want to be available to their customers at any time.

The plugins enable businesses to make more sales and improve customer satisfaction. If your business needs a team to always be available for customer assistance, then you really give these plugins a try. Who knows one of them will be your secret weapon, right?

Do you have experience with any of these plugins? Would you add any of your favorite plugins to the list? Share your experiences and thoughts in the comment section down below. We’d love to hear that!

Many thanks from NinjaTeam!

 

 

Best WordPress e-Commerce plugins

The Internet is a powerful tool to connect hungry buyers with passionate sellers. If you can find (or create) the proper products, you can make a good living by selling them online.

With impressively low start-up costs, eCommerce is one of the most accessible business models for would-be entrepreneurs. Just think of the money you could save by selling via a website, with no need to rent and pay a huge amount of money for brick-and-mortar businesses.

As you might know, WordPress doesn’t come with eCommerce functionality by default in order to add everything that’s required like a shopping cart, product showcase pages, and payment processing functionalities. You, therefore, need to install an eCommerce plugin.

The problem is that you are not sure which WordPress eCommerce plugin you should go with? Right? So you’re not alone.

Below, I’m going to discuss 7 best e-commerce plugins for WordPress that can help power up your business-based site to a new level. These plugins won’t guarantee high search engine rankings, but they’ll definitely improve your chances of business success.

1. WooCommerce

woocommerce

WooCommerce is often considered as one of your viable solutions when trying to rapidly establish and expand an online store. You could start creating a store for your blog with five products or include a large collection of thousands of products.

With hundreds of free and paid extensions, WooCommerce makes it super duper easy to build and improve your store, you therefore can start selling products in mere minutes.
WooCommer is described as follows on its official download website:
“WooCommerce is a free eCommerce plugin that allows you to sell anything, beautifully. Built to integrate seamlessly with WordPress, WooCommerce is the world’s favorite eCommerce solution that gives both store owners and developers complete control.”

DOWNLOAD

Some of the things that I like about this tool include:

  • Mobile Friendly Design
  • Sell Digital & Physical Products
  • Geo-Location Support
  • Organize Your Products
  • Inventory Management
  • Shipping Options
  • Search Engine Optimization
  • Create Coupons & Discounts
  • Checkout Options
  • Enable Product Reviews

Then you can begin adding products. Honestly, I find the product editor a little strange (adding products looks just like writing a blog post), but it works just fine. Also, you can categorize products and add their features on this page.

woo commerce

Additionally, you can access pending orders, shipping settings, product information, and inventory tracking from your WordPress dashboard.

To wrap up, WooCommerce is a low-cost solution for WordPress online stores and does an excellent job of harnessing WordPress’s SEO and functionality for your benefit.

2. Shopify

shopify

Shopify is one of the best cloud-hosted platforms that lets you easily get started with selling online, particularly you can sell your Shopify products on any website, including your WordPress website.

Plus, this tool is for those who can create products, manage inventory and share promotions, all without having to take a development class.

Overall, it’s a beautifully constructed e-commerce platform with plenty of themes that look modern and stylish but also simple and minimal if that’s what you’re looking for.

Getting started with Shopify is easier compared to using native WordPress eCommerce plugins. All you have to do is to sign up for an account with Shopify and get your eCommerce store up and running.

shopify 1

Since it’s a cloud-hosted solution, you don’t have to worry about upgrading your server due to traffic outages as your eCommerce business grows.

You also don’t have to worry about site speed, security, or other technical things because Shopify takes care of it all for you.

Shopify also comes with many different attractive themes to choose from, so you can change the look and feel of your storefront to give it that personal touch you crave.

shopify template customization

To sum up, I like Shopify because it’s straightforward and seen as an effective solution for your WordPress online store.

3. JigoShop

jigoshop

Jigoshop is an extremely helpful WordPress plugin for hosting an e-commerce website and offers every solution that you need to run your online store. It has a comprehensive library of free as well as paid extensions that help you customize your site.

Plus, Jigoshop provides you with all the required options to help you create a fully-featured eCommerce site. You can upload all your products, take payments with PayPal and Skrill/Moneybookers without any external or additional tool.

If you want to take your online business to the next level, Jigoshop offers you some premium extensions which you can use on your WordPress site. Overall a great WordPress eCommerce solution that is cost-effective and user-friendly.

DOWNLOAD

Compared to its competitors, Jigoshop surprisingly has a wide range of features ready to go straight out of the box, without needing additional plugins.

  • Payment gateways
  • Shipping options
  • Physical products vs. downloadable products
  • Selling in different countries and currencies
  • Themes support

jigoshop dashboard

The selection of payment methods available with Jigoshop by default (i.e., without using plugins) is solid, without being outstanding. You can accept five different types of payment, including FuturePay and PayPal Standard. Of course, you can add plenty more via add-ons, many of which are free.

jigoshop payment method

JigoShop offers everything you could need in a shopping cart. Simple to install, quick to set up and easy to use, this plugin offers you all the data you need for reports and gives you an efficient way to manage inventory and options for your products.

I have to say that the ecommerce solution market is pretty packed, and the open-source section of it is almost dominated by WooCommerce. Compared to its biggest rival, I’d say that Jigoshop more than holds its own, and I’d be more than willing to say so on a Jigoshop Wikipedia page!

Overall, if you’re looking for a free, open-source ecommerce solution, I’d rate Jigoshop as an excellent choice for your WordPress online store.

4. BigCommerce

bigcommerce

BigCommerce has been running its own ecommerce platform for quite some time now, so it provided its own content management system and hosting. The main goal for BigCommerce is to attract companies that have built their websites on WordPress.

The Bigcommerce features all start with the website builder, since it allows for beautiful, responsive designs, without knowing much about web design. Add and manage products without any problems, and accept payments through a diversity of options.

Bigcommerce designs

BigCommerce is ideal for you if you want to start an e-commerce store, or if you already operate a brick and mortar store, but want to expand your business by selling your products online.

BigCommerce serves a wide range of industries, such as fashion, electronics, health, gifts, jewellery, sports, homeware, etc.

No matter what industry or niche you are selling to, BigCommerce has a comprehensive range of tools to make this an easier process for you and to help you succeed.

5. Ecwid Ecommerce Shopping Cart

ecwid-ecommerce

Have you ever wondered if you’re using the right ecommerce platform for selling online? Do you sometimes try a new service that’s more functional and cheaper than what you’re using now?

The Ecwid Ecommerce Shopping cart is equipped excellent ratings and a setup that looks like WooCommerce but is actually quite different.

Much like other e-commerce platforms, Ecwid allows you to set up ‘catalogs’ of products, and add photos, pricing, weight etc. for each.

This tool is described as follows on its official download website:

“Ecwid Ecommerce Shopping Cart is a powerful, secure and easy-to-use online store solution that gives you a full-functioned shop on your WordPress website.”

Why is This One of the Best WordPress Ecommerce Plugins?

Ecwid provides a free plan for up to 10 products. After that, it offers a beautiful installation process, interface, and feature-set for reasonable monthly fees.

Although this is a WordPress-based article, Ecwid is known for being able to integrate with most website builders and content management systems. All plugin upgrades happen automatically with Ecwid, whereas most other WordPress plugins require a manual upgrade.

Ecwid has a strong focus on helping you instantly sell from multiple sales channels. For instance, some of the pricing plans create Facebook Shops for you. There are also options for mobile point of sales, online marketplaces, regular point of sales, eBay, and Google Shopping.

Ecwid is a cost-effective and powerful e-commerce plug-in for your WordPress online store on a Facebook page or other social media presence.

6. LemonStand

lemonstand

Have you ever heard about LemonStand?

Well, I guess you probably haven’t and so am I. I tried looking and I didn’t really find anything, or at least nothing credible from a major news outlet.

That’s a good thing though! Why? Because it means nothing significantly bad has happened. It means that LemonStand at least does its job, that there haven’t been any major security breaches, that LemonStand isn’t scamming its customers.

But in the world of hosting and e-commerce, you better believe LemonStand is pretty well known. LemonStand is yet another best ecommerce plugin that allows you to establish your beautiful online store without any difficulties.

Some of the things I like about this plug-in include:

  • Fully 100% customizable design.
  • No transaction fees.
  • Coupon codes and discounts.
  • Advanced SEO features.
  • Mobile-ready storefront designs.
  • Customizable checkout.
  • Various payment options (including Bitcoin).
  • Unlimited product variants and product categories.
  • Shipping and taxes.
  • Social media support.
  • Developer-friendly API.

To begin, LemonStand is an ecommerce platform designed for companies that are growing at a rapid pace. It works fine for beginners who don’t plan on customizing much in terms of their own product pages and logo.

LemonStand highlights the ability to customize the entire user experience for your customers including the checkout process with the front-end development tool.

lemonstand example

How about the security? Security is definitely important for everyone. Right?

And it’s especially important for you. The security of your e-store is essential not only because it holds your data, but because it holds your customers’ as well.

Envato Plugins Banner

LemonStand is relatively low cost, but may be a bit expensive for some users with certain types of shops/selling needs. LemonStand’s features are its strongest asset. The non-customizable options are not exceptional, but are strong nonetheless, and its customization features are, as I’ve said, superb and probably the best around.

 

7. WP eCommerce

e-commerce

WP eCommerce is the oldest WordPress eCommerce plugin, but it’s not as popular as WooCommerce. It comes with a lot of features out of the box that let you create a beautiful online store from the very beginning.

Similar to WooCommerce, WP eCommerce adds shopping cart functionality to a WordPress website with user-friendly features and free extendable extensions.

DOWNLOAD

Some of the things I like about this tool include:

  • Easily add products to your catalog
  • Monitor sales and reporting
  • Configure taxes and shipping
  • Industry-leading payment gateways
  • White-glove customer support

The main advantage of WP eCommerce is that table rate shipping functionality is incorporated into the core, rather than an extension. Conversely, the primary drawback is that it is often reported as buggy which makes people switch their platform to WooCommerce or other alternatives.

Final thoughts

An e-commerce platform is not the only solution that will serve everyone’s needs. Choosing the best WordPress eCommerce plugin is tricky and it all depends on your personal needs.  The e-commerce plugins mentioned in this article are built with a great number of purposes to meet business requirements and there are thousands of plugins for e-Commerce, so you can’t possibly try them all. Choose wisely, and watch your business grow. Hopefully, this collection will partly help you pick one suitable WordPress eCommerce plugin for your needs.

Would you add any other e-commerce plugins to this collection? Share your experiences and thoughts in the comment box below.

 

 

 

7 Vital and Free WordPress Media Library Plugins in 2018

Wordpress Media Library

Remember back when you first started your WordPress site?

Everything looked pretty fresh and uncluttered.

But when you started composing posts and pages, you probably began realizing just how quickly clutter can start piling up.

One of the biggest clutter attractors is the WordPress Media Library.

You tend to upload multiple media files for every single post and page you create and WordPress is not truly useful in dealing with all those files in its default state.

The Media Library works quite okay in the moment, but if you ever have to go back and find old files, you’re going to be in a world of pain.

How can you deal with this? You can simply install media category plugins to easily organize your files exactly like you do on your computer.

In this post, we’ve rounded up seven handy plugins that will make your life easier and less time-consuming when using WordPress Media Library.

Are you ready to get started?

1. FileBird – Media Library Folders & File Manager

filebird-wordpress-media-library-folders

Files, files and more files. Stuff is messed up!

Are you getting mad at finding and arranging thousands of files of images, videos or documents that you have uploaded to your WordPress? 

You have trouble managing them?

Thankfully, there’s a reliable and effective plugin to take care of this for you.

FileBird is the official tool developed by Ninja Team to help you deal with this difficulty like shooting fish in a barrel. And it was born to help you overcome the obstacle and take your WordPress Media Library to the next level. 

DEMO
DOWNLOAD

There are many features to focus on, with some of my favorites including:

FRIENDLY USER INTERFACE
Drag and drop to upload/ move files into folders. Drag and drop to rearrange folders.

SMART CONTEXT MENU
Right click your mouse to quickly create, rename or delete folders like exactly what you do on the computer.

FULL CONTROL IN ONE TOOLBAR
The toolbar on the left allows you control all of your folders/ files. You can create, rearrange, rename or delete folders.

UNLIMITED FOLDERS/ SUBFOLDERS
You can create unlimited folders/ subfolders for all your media files.

MANY FILE TYPES SUPPORTED
As WordPress default, you are allowed to only upload the most commonly used file types. With this plugin, you can manually manage most of allowed file types.

THIRD PARTY COMPATIBILITY
This plugin is compatible with most themes or plugins.

MANY LANGUAGES SUPPORTED
This plugin supports most popular languages such as English, Spanish, Italian, French, etc.

With this tool in hand, you can manage and arrange thousands of images, audios, videos, and other files in your media library.

To add some folders and start organizing, simply clicking the “Add New” button.

file bird

Managing files in WordPress has never been easier. You are able to just drag and drop to upload or move files/ folders.

file bird

This saves you much time when it comes to files management. Plus, the outline and user interface of your folders will help you quickly find specific folders in just a blink of an eye.

If you want to give your WordPress media management a shot in the arm, the FileBird plugin could be your secret weapon.

As a free plugin, this one is worth your consideration. It may be the secret to staying neatly organized and improving production and efficiency.

2. Enhanced Media Gallery

The next plugin will come in handy for those who need to manage a lot of media files in a number different ways.

Here’s the plugin’s tagline:

“The plugin will be handy for those who need to manage a lot of media files.”

enhanced media gallery

DOWNLOAD

This plugin is incredibly user-friendly and yet powerful in features:

  • Enable you to organize media by categories, tags, or even third-party taxonomies.
  • Let you sort media by date, title or manually.
  • Offer the ability to use shortcodes to dynamically display media galleries based on different taxonomies.
  • Let you add or remove upload support for different file types.

The major benefit of this plugin is ease of use and you don’t need any technical knowledge to work on.

Interestingly, the plugin walks you through the process, from start to finish, helping you sort out cluttered media files within a matter of minutes.

Moreover, Enhanced Media Library allows you to create an unlimited number of categories in order to make your files more searchable and you can categorize the media items in the library by simply drag and drop.

enhanced media gallery

This plugin lets you arrange your library by common file types. If you merely want to search your audio or video files, you can do that, too.

Additionally, you can create additional types for PDFs, documents, and other types of file. Upgrade to the pro version with additional useful features is also available.

3. Media Library Assistant

Are you sick of constantly searching for your favourite audio or photos in the messy media gallery?

Seeking to find media types is pretty time-consuming and terrible thing to do.

You want to sort things out but do not know where to start?

There’s a brilliant plugin to suit your purpose.

Manage your media files with absolute ease with this fantastic and popular plugin called the Media Library Assistant.

This free plugin is extremely easy to use and has been rated 4.8 out of 5 star for its amazing features.

The Media Library Assistant plugin is described as follows on its official download website:

“The Media Library Assistant provides several enhancements for managing the Media Library.”

media library assistant

DOWNLOAD

The Media Library Assistant introduces an advanced gallery shortcode that allows you to add not only images but other media files to your posts.

The plugin allows you to quickly find out where a particular image has been used.

It also allows us to see where our images and downloads appear in the site as featured images or are inserted in page and post bodies.

We can quickly find attachments in a particular category or tag as we add pages and posts to the site.

Media Library Assistant works well with other plugins; you can add slideshows, thumbnail strips, and special effects to your new galleries without facing any problems.

This free plugin offers much more, so make sure that you try it out.

Also, the great thing is that it is akin to your default media library, so you won’t have to learn how to use it.

4. Media Library Categories

If all you want to do is to organize your media files into categories, and you don’t need all the fancy features, Media Library Categories is the one for you.

It is very simple, but it does its job perfectly.

Here is a basic description of the plugin, as described on its official download page:

“Media Library Categories adds the ability to use categories in the WordPress Media Library. When activated a dropdown of categories will show up in the media library.

You can change / add / remove the category of multiple items at once with bulk actions.

There is even an option to filter on categories when using the gallery shortcode.”

media library categories

DOWNLOAD

A few features you need to know about this plugin include:

  • Add / edit / remove categories from media items
  • Change the category of multiple items at once with bulk actions
  • Category options & management in the Media Library
  • Filter on categories in the media library
  • Filter on categories in the gallery shortcode
  • Taxonomy filter

The primary benefit of this plugin is the ability to use categories in the WordPress Media Library.

Once the plugin is activated, a dropdown of categories will show up in the media library.

media library categories 1

You can change, add or remove the category of multiple items at once with bulk actions.

WP Media Category Management supports categories for media files by using the existing categories.

It supports post tags and media taxonomies defined by other plugins as well.

Using this plugin, you can control media categories via admin the same way as you control post categories.

It also allows you to filter media files in your media library using custom taxonomy in both list and grid views. While uploading media files, you can choose a default category.

5. WordPress Media Library Folders

WordPress does a lot of things right, but it’s not always user friendly when it comes to arranging media types with folders.

Thankfully, there’s a reliable and effective plugin to take care of this for you.

WordPress Media Library Folders plugin developed by Max Foundry is definitely a weapon you are looking for.

The name pretty much explains it all, with this plugin creating folders in the Media Library to keep your images organized.

 

VIDEO DEMO
DOWNLOAD

Media Library Folders for WordPress creates actual folders in your WordPress Media Library:

  • Actual folders make it easier to organize your WordPress media library while reducing server burden.
  • Add and build new WordPress Media library folders to label and organize as you wish instead of just month/date.
  • Move, copy, rename and delete files and folders with a nice drag and drop interface.
  • Regenerate thumbnails.
  • SEO Images to specify ALT and TITLE attributes when uploading.
  • Sync folders/files when moving or uploading a folder via FTP.
  • Create a MaxGalleria gallery.

enhanced media gallery

When you install it, there is already created one folder per year and one subfolder per month, where you will find all the images you had previously uploaded to the library.

Then, you may create the folders you need and copy the images you want.

Although WordPress Media Library Folders has a pro version with some extra features, they’ve said the free version will keep all its existing features.

The Pro version allows you to organize folders by category, support for WordPress multisite, or add images to a gallery of WooCommerce products, among others.

6. WordPress Real Media Library – Media Categories/ Folders File Manager

Are you ready for turning your WordPress media library to the next level with folders?

RML (Real Media Library) is one of the most wanted media wordpress plugins.

It is easy to use and allows you to organize your thousands of images in folders. 

This is another very fascinating plugin that takes media management to another level.

You can drag and drop your files with just a click of the mouse and then go ahead and organize it as per your requirements.

Using this plugin, you’ll be able to organize the thousands of images, audio, video, and PDF files in your media library in folders.

It is also easy to create, rename or even delete a folder that you may want to add or erase. With a 4.9 star rating, this plugin has been the favorite of many users.

If you want to select a image from the “Select a image”-dialog (e. g. featured image) you can filter when inserting media.

Just install this plugin and it works fine with all your image and media files. 

wp real media library

 

There are many benefits of using folders in organizing media library, including:

  • Folders for the WordPress media library
  • Drag & Drop your files
  • Create shortcuts of files. Shortcuts doesn’t need any physical storage (0kb). Note also that the fields in the shortcuts can be different to the original file, for example “Title”, “Description” or “Caption”.
  • Full control for your folders in one toolbar (create, rename, delete, rearrange)
  • Filter in insert media dialog
  • Improved Uploader
  • Upload files directly to a folder
  • Create dynamic gallery from folder
  • Custom image order for the dynamic galleries (drag & drop)
  • Fast navigatation to folders with fast folder search>
  • Compatible with Revolution Slider
  • Compatible with touch devices
  • Supports multisite
  • 6 months support Included
  • Forever free updates

Why do you need this plugin?

Well, having a growing WordPress blog means that you’ll be adding a lot of new media files, like images, audio, and PDF, into your database every day.

In a few weeks, your blog will be filled with thousands of media files. How are you going to find one of those files at a later time?

Of course, you can use the WordPress search function and spend a couple of hours finding a file, but who can even remember the names of thousands of files and what happens then?

That’s where the WP Real Media Library plugin comes in.

With this plugin, you can easily create gallery folders for your images and normal folders for other media files to properly organize your media library.

So that next time whenever you need to find a file, it’s only a mouse-click away.

Organizing your blog media files with WP Real Media Library plugin is as easy as dragging and dropping the files into folders.

Then, you can rearrange the order of your files by dragging them around to bring the important files to the top of the list for quicker access.

All in all, WP Real Media Library is a must-have WordPress plugin that will help save you tons of time that goes into managing your media files.

7. WP Media Manager Lite

WP Media Manager Lite is one of the incredible and best free WordPress media library plugins which is extremely useful for media files management.

This plugin is easy to use and also allows you to organize your thousands of media files with folder structure.

Simply use drag and drop method to insert the media files into folders or sub folders.

wp media manager lite

DEMO
DOWNLOAD

The Media Manager Lite is described as follows on its official download page:

“Easy way to utilize with drag and drop media files into folders with – WP Media Manager Lite

  • Drag and Drop Media Files and Folders
  • Media Files Ordering & Filtering Options
  • One Inbuilt Responsive Gallery Beautiful Themes: Grid Layout With Column Specification Shortcode”

Some of the things that I like about this plugin include:  

  • Drag and drop media files and folders
  • Multiple folders/ sub-folders creation
  • Media files ordering & filtering options
  • Media gallery shortcode extension
  • One inbuilt responsive gallery beautiful themes grid layout with 9 column feasibility
  • Single file design customization options (PDF design)
  • PDF file display type show only link with customization options
  • Custom image link with target for media image
  • Enable/ disable gallery settings and custom filter for media toolbar
  • Choose multiple custom size and weight to display on media custom size and weight toolbar dropdown options
  • Remove all folders at once feature
  • Display media number on each folders
  • Multisite compatible
  • Language translation ready
  • Responsive, touch & retina ready
  • Tested in all modern browsers
  • Full documentation

Once you install this plugin, you’ll find it easier to utilize with drag and drop methods and also permits you to sort out your a large number of images in folders and sub-folders.

folder_drag_and_drop

WP Media Manager Lite is one of the incredible and best WordPress folder management plugin which is extremely useful for wordpress media library.

Final thoughts

The seven plugins that I’ve suggested in this collection focus primarily on adding extra essential features to the WordPress Media Library as well as closing the gap on some of its limitations in comparison to its rivals. Whether you’re looking for a new way to organize images, a method for applying credits to your media, an alternative upload method, or even an optimization method or two, there should be something here for you!

Just install any of the above plugins and everything is easy as falling off a log.

What functionality are you missing within the FileBird WordPress Media Library? Let us know in the comments section below! Are you having difficulties managing your standard WordPress Media Library? Don’t hesitate to speak up in the comments.