Posts

How to Improve Local SEO for Your WordPress Website

Local search engine optimization (SEO) is all about optimizing your business website for local searches. In other words, you are trying to rank for the searches around your locality, town, or city. Most people who look for products and services online often search for businesses that are within their locality. So customers are more likely to do business with stores or brands that show up first on the search engines.

That said, local SEO is unique in that search engines like Google use different sets of ranking factors to display search results. That’s why if you randomly type keywords such as “coffee shop” or “grocery store,” Google will display or suggest businesses within your area.

Here’s a quick breakdown of the local SEO ranking factors to guide you as you optimize your WordPress website and Google my business reviews.

Local SEO Ranking Factors

Local SEO uses geo qualifiers to better match users to their location-sensitive queries, such as ‘near me’ or ‘nearby’.

surrounding Google my business profiles

Local SEO has grown considerably over the last few years, and it covers everything from keyword research, Map Pack ranking, local organic ranking, to off-page SEO. Here, you can still go into the finer details to optimize for local voice searchers while maximizing Google and Yelp suggestions. All these aspects matter, but you always want first to pay attention to the major ranking factors. Here are some of them:

Google My Business Profile

Google My Business (GMB) is the holy grail of local SEO. Here, consistency is key, so you always want to match all the details on your GMB profile with those on your business website. Similarly, all the business details across the web, whether social media or other websites, should match. These include your business name, physical address, phone number, opening and closing hours, directions, etc.

Google result page review section

That said, consistency narrows down to the finer details; for example, if you list your address using “Avenue” or “street,” always stick to this formatting. Avoid mixing it up with abbreviations like “Ave.,” or “St.” This confuses the Google algorithm and may have a negative impact when ranking your GMB profile.

Last but not least is to fill in every data you can until your profile is 100% complete. How you fill in the profile also matters. You want to strategically use keywords in sections such as category, services, and business description. Also, keep every crucial piece of data updated and always be honest. Do not list products or services you don’t offer and be keen to update if closed during holidays or special events to avoid misleading customers.

Online Reviews

According to a recent study by Moz, Google reviews were the second most important ranking factor impacting local search results, i.e., just after GMB elements. However, bad reviews were shown to hurt local SEO, while genuine and positive reviews were linked to higher rankings.

locations near me search box

Another important takeaway is that a business owner’s response to the reviews can help build trust with consumers. So, responding to negative and positive reviews and engaging customers is key to ranking for local searches. That also means knowing how to ask for reviews without being a turn-off is quite crucial in today’s business landscape.

The key to success is to first work on your customer experience, partly by polishing your offerings and learning how to connect emphatically with distressed customers. Knowing when and how to ask for feedback will also boost your odds of getting quality reviews.

Name, Address, and Phone Number (NAP) Citations

Google and the other search engines use NAP citations to confirm that your business information is correct. When these citations appear in various places across the internet; Google will confirm and verify your business info. So, having consistent NAPs on several reputed websites will make your WordPress website more trustworthy and visible to prospects and customers.

Other Factors to Consider

Besides focusing on GMB profile, online reviews, and NAP citations, you also want to focus on local keyword research, content strategy, and link building. Typically, all the other aspects of SEO will apply, and you may need to break them down into on-page and off-page SEO.

Using relevant images and videos and creating valuable content for the local users is a great way to attract their attention. You will also have to prioritize site experience by working on-site speed and navigation. Additionally, optimize your site for mobile to boost conversion and retention.

And regardless of the business type, you can choose to go creative by leveraging the power of local SEO WP plugins. Some of these plugins will help you implement schema and structured data on your WordPress site.

Final Thoughts

In today’s digital world, businesses need to evolve and keep up to pace with current market trends. The high level of competition has seen several businesses look for ways to safeguard their competitive advantage. For many, enhancing their Local SEO strategies has helped drive traffic in their region, boosting conversion and revenue.

So to succeed in local SEO, you want to mix and match the strategies we’ve highlighted above until you find what works best for your WordPress Website. But first, work on your GMB profile, manage your online reviews, and ensure consistency with your NAP citations.

19 Proven Formulas for Writing Headlines & Direct Message Teasers

If you create a good headline, your task is more than half completed. It will be a relatively easy matter to write the copy. On the other hand, if you use a poor headline, it doesn’t matter how hard you labor over your copy because your copy will not be read.

So, practice your headline writing with these formulas for a good headline.

Each formula comes with several practical examples.

writing-headline-newsletter

1. Begin your headline with the word “Introducing”

Introducing a new way to bridge the gap between…

Introducing [Brand Name]. A new generation of affordable [Service] for…

Introducing a new plugin for making your WordPress more secure

 

2. Begin your headline with the word “Announcing”

Announcing a new selection of…

An important announcement to homeowners

3. Use words that have an announcement quality

Finally, an exciting new look that isn’t retro anything

Just published…

4. Begin your headline with the word “Now”

Now on home video

Now… learn both ways to…

5. Begin your headline with the word “At last”

At last—You can drive all over Europe with…

Finally professional flea control at a fair price

6. Put a date into your headline

Beginning May 1, incredibly low summer rates at the Miami resort

One day only. Sunday, August 8th. 10:00AM to 6:00PM

7. Feature reduced price

With up to $1,000 in options savings, it’s more attainable than ever [Auto]

Tank top. Now with the price of a coffee

8. Feature an easy payment plan

Order now… Pay after March 20

Only $2 a week buys this [New Product]

9. Feature a free offer

Free to brides… $200 to anyone else

Free plans for a clever Valentine’s Day party

10. Tell a story

They laughed when I sat down at the piano

How a fool stunt made me a star salesman

11. Begin your headline with the words “How To”

How to turn 40 without turning to biffocals

How to keep your husband home, and happy

12. Begin your headline with the words “Why”, “Which”, “Who Else”

Why these vitamins can make you feel peppier?

Which of these five skin troubles would you like to end?

Who else wants a kissable complexion within 30 days?

13. Begin your headline with the word “This”

This holiday season, stay away from your relatives

14. Begin your headline with the word “Because”

Because your pet’s quality of life is important to you

15. Begin your headline with the word “If”

If you savor growth and security, we give an edge

16. Use a testimonial-style headline

I was going broke—So I started…

17. Offer the reader a test

Can your kitchen pass the guest test?

Can your scalp pass the fingernail test?

18. Address your headline to a specific person or group

To a $25,000 man or woman who would like to be making $50,000

To car owners who want to cut gasoline bills

You too can beat the market

Your knee will thank you

19. Offer benefits through facts and figures

[Your-Brand] burns up to 79% more calories than ordinary treadmills

To conclude

I hope you can find from the above list some inspirational ideas to start your headlines with. Can’t wait to see how you apply these formulas into your blog content creation!