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7 Actionable Tips to Speed Up Your WordPress Website

The first few seconds a visitor spends browsing a website are often the most important. If a site is slow, users may leave in search of a better site.

Did you know?

  • More than 4 seconds delay in loading a website causes 1 in 4 visitors to abandon it.
  • Almost 46% of visitors won’t return to a website if it takes too long to load.

In this post, we’ve shared some tips to ensure that your WordPress website is running at peak speed and performance. But first, it’s important to understand how speed can affect the success of a site.

How speed can affect the success of your WordPress site?

Website speed has an impact on everything from sales to search engine rankings, meaning slow websites will pay the price for delays. Most users claimed that they are less likely to visit a website again if it takes too long to load.

  • 1-second delay in page loading results in 11% fewer views.
  • If you had a $100,000-per-day business, a one-second page delay may cost you $2.5 million in lost sales per year.
  • A one-second delay decreases customer satisfaction by 16% and 7% loss in conversions.

In short, speed is the most important factor for any website. So, let’s test how fast your WordPress website is.

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How Fast is Your WordPress Website?

With the help of several well-known tools, including Google’s PageSpeed Insights, GTmetrix, Pingdom Tools, etc. you can evaluate the speed of a WordPress website. It should be noted that if you utilize several tools, the outcomes may differ due to the underlying testing methodologies.

Site Speed Test GTmetrix

Does Your WordPress Website Pass Core Web Vitals?

In June 2021, Google officially changed its ranking algorithm to include Core Web Vitals.

Core Web Vitals Metrics Include

Core Web Vitals

LCP: This metric evaluates the speed of your page in proportion to the biggest element that is on your site—whether it is an image, a video, an animation, or text.

A favorable LCP score will be anything less than 2.5 seconds when the page starts to load.
A poor LCP is typically caused by your server’s response time, slow resource load times, client-side rendering, and blocking CSS and JavaScript.

FID: FID measures how quickly users interact with your page upon first impression or when they first visit your website.
The First Input Delay should not exceed 100 milliseconds.

The poor FID is typically caused by heavy JavaScript execution. Other factors include redundant CSS and HTML resources and render-blocking JS, which stops the main thread and leaves the user staring at an unresponsive screen.

CLS: CLS measures a website’s visual stability. It looks for any advertising with no dimensions, undefined animations, or images. Additionally, CLS evaluates the speed at which web fonts load and how much the viewable portion of a webpage’s layout shifts.

CLS score should be less than 0.1

The poor CLS is typically caused by images, ads, iFrames without dimensions, and custom fonts that can damage the user interface.

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How to Speed Up Your WordPress Website: 7 Tips and Plugins

1. Reduce the Size of the Image

Images bring life to your content and drive engagement. According to research, using colored images increases people’s likelihood to read your content by 80%.

But if your images aren’t optimized, then it can harm rather than help. In fact, non-optimized images are one of the most common speed issues that are observed on WordPress websites.
Image optimization is all about striking the right balance between reducing your image files’ size and preserving an acceptable level of quality.

PNG and JPEG/JPG are the two most widely used image file formats for websites. According to W3techs, more than 70% of websites utilize these file types and around 54.3% use SVG, and 22.4% use GIF.

WordPress allows common image formats like WebP (Version 5.8+), JPG/JPEG, PNG, GIF, and ICO by default. ICO format is used for favicons.

Using WebP as an image format, images on the web are more lossless and lossy than with other image formats. A webmaster or web developer can create small, rich images with WebP to make the web load faster. Lossless WebP images are 26% smaller than PNG images.

Compressed Image

There are several web tools and plugins (e.g. Optimizilla) available online that you can use to compress your existing images without loss of their clarity.

2. Set Up a Website Cache

Implementing a website cache is another good move to make your website load faster. All requested files are saved when a site is accessed for the first time. When the same website is accessed again, these cached files are shown.

A CDN (Content Delivery Network) caches content on a proxy server that is situated closer to end users than the origin servers. A CDN can deliver content more quickly since the servers are located closer to the user making the request.

This makes sure that the files on your website won’t need to be retrieved and loaded directly from the server each time a user accesses it. Caching greatly reduces the number of resources needed to run your site, which can significantly speed up your website.

W3 Total Cache and WP Super Cache are the two most popular WordPress Cache plugins.

W3 Total Cache improves the SEO, core web vitals, and overall user experience by increasing website performance and decreasing load times by utilizing features like content delivery network (CDN) integration.

WP Super Cache, this plugin turns your dynamic WordPress blog into static HTML files. After an HTML file is generated your web server will serve that file rather than performing the relatively bulkier and more expensive WordPress PHP scripts.

Also, one can use Cloudflare, it helps speed up your WordPress site by up to 300% with Cloudflare’s Automatic Platform Optimization (APO) plugin.

3. Minify CSS, JavaScript, and HTML

Your website’s CSS, HTML, and JavaScript files can be minified to speed up page load time.

The term “Minify” is programming jargon for the process of eliminating unnecessary characters from source code. These characters, which are important for people but not for computers, include whitespace, line breaks, comments, and block delimiters. Minify the files of websites containing HTML, CSS, and JavaScript code so that your web browser can read them faster.

It’s simpler to combine files if their sizes are smaller. But, combining every line of code for each of your website files isn’t exactly efficient.
Instead, use the WordPress Autoptimize plugin to minify your HTML, JavaScript, and CSS. This well-liked plugin makes it simple to automatically aggregate and minify your scripts and styles.

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4. Reduce the Number of Web Fonts

The use of more web fonts frequently causes performance and speed reduction for website owners. To the rescue comes web font optimization.

Each font you use extends the time it takes for a website to load. Therefore, you must optimize each font you use. In addition to increasing page speed, optimizing web fonts also reduce overall page size and improves the core web vitals, particularly the CLS metric.

Web Fonts

If you use web fonts on your website, you should take every precaution mentioned below to ensure that they are delivered to your pages as quickly as possible and that their external hosting doesn’t slow things down.

  • Use a provider of web fonts that sends fonts via a CDN, or content delivery network. This is what Google Fonts does, and it speeds up font delivery.
  • Use fonts that you actually need. Don’t include font weights or style variations in your CSS that you won’t be using. You can always add them if you decide you need them in the future.
  • If using web fonts, be sure to correctly enqueue them.
  • Instead of hosting your own fonts on your own server, consider using a CDN.
  • Enqueue only the characters you require rather than the entire font library if you’re using a different font for the site title.

5. Reduce the Number of Redirects for Users

Users and search engines can use redirects to go to web pages with different URLs than what they originally requested. Sometimes a page is removed or its URL changes.

Follow the below steps when setting redirects on your website to make sure they don’t have a detrimental impact on the user experience:

  • Avoid Redundant Redirects: It is advised to avoid redirects where possible and to use this method only when needed. This will reduce unnecessary overhead and enhance the page’s perceived performance.
  • Chain Redirects: A chained redirect occurs when one URL is linked to another. The page becomes slower as more URLs are added to the chain. Chained redirects are bad for both page speed and SEO.
  • Clean-up Redirects: Your website may include hundreds of redirects, which can be one of the major problems affecting page speed. Old redirects may not work with new URLs, and backlinks can result in weird page errors. It is advised that you double-check every redirect you’ve set up and delete any that are no longer required. Keep the older links that receive a lot of referral traffic; delete the connections that get very little traffic. The practice will considerably increase page speed.

6. Choose a Quality Web Host

The hosting provider you select has an impact on your website speed and performance so choose a quality web host.
You must take into account a number of important factors when selecting your WordPress hosting, including speed, security, and dependability. The most key element you should take into account is “Your Needs”. You can save hundreds of dollars by analyzing your requirements before investing in WordPress hosting.

There are different types of web hosting services available, you can select the one which suits your needs and requirements:

  • Free WordPress.com hosting
  • Shared WordPress hosting
  • WordPress VPS hosting
  • WordPress dedicated server hosting
  • Managed WordPress hosting

Web Hosting

Now, after selecting the web host service type, you must be wondering which WordPress web hosting providers are best:

  • Bluehost: With over 2 million websites across the globe, Bluehost is a market leader in web hosting, particularly for WordPress sites. In fact, it’s one of the few web hosting providers that’s officially recommended by WordPress.

With Bluehost, you have to not worry about your website being slow even when there is a lot of traffic.

  • DreamHost: Over 1.5 million WordPress blogs and websites are powered by DreamHost. Additionally, they are an authorized WordPress hosting provider.

You receive a custom dashboard, one-click WordPress installation, automatic WordPress updates, unlimited space, unlimited bandwidth, and free SSDs with DreamHost, which makes your website load faster.

7. Try These WordPress Plugins

You can try out below WordPress plugins to skyrocket your WordPress website speed.

  • NitroPack [Freemium]: NitroPack has an all-in-one speed optimization solution. It integrates all the elements required for a lightning-fast website. NitroPack includes everything you need, including image optimization, code minification, caching, CDN, and lazy loading.

All optimizations are carried out by NitroPack in the cloud. In comparison to standard caching plugins, this makes it a very lightweight solution.

Nitropack claims that its users get a 69% page speed score boost on average after installing NitroPack.

  • WP Rocket [Premium]: WP Rocket is a premium caching plugin that offers various features. In addition to the features of cache preloading and GZIP compression, it offers to minify and combine CSS and JS files, lazily load images, get rid of render-blocking JavaScript resources, remove unused CSS, and schedule automatic database cleanups.

It’s the ideal solution for enhancing your Core Web Vitals scores and quickly speeding up your website.

  • WP Fastest Cache [Free]: The top-rated cache plugin in the official WordPress directory is WP Fastest Cache. WP Fastest Cache’s free edition comes with a number of advanced features.

With this plugin, site admins can delete all cached files or schedule them to be deleted at a specific time as well as minified CSS and JS files. They can also choose to enable or disable the caching option for logged-in users and mobile devices.

WP Fastest Cache plugin not only minifies HTML and CSS files- it combines them to make your code clearer and web pages leaner.

Wrap up

Go ahead and try out these actionable tips and plugins to speed up your WordPress website. Don’t forget to test your website speed before and after implementing these tips and tools. You will be surprised to see the results!

How to Improve Local SEO for Your WordPress Website

Local search engine optimization (SEO) is all about optimizing your business website for local searches. In other words, you are trying to rank for the searches around your locality, town, or city. Most people who look for products and services online often search for businesses that are within their locality. So customers are more likely to do business with stores or brands that show up first on the search engines.

That said, local SEO is unique in that search engines like Google use different sets of ranking factors to display search results. That’s why if you randomly type keywords such as “coffee shop” or “grocery store,” Google will display or suggest businesses within your area.

Here’s a quick breakdown of the local SEO ranking factors to guide you as you optimize your WordPress website and Google my business reviews.

Local SEO Ranking Factors

Local SEO uses geo qualifiers to better match users to their location-sensitive queries, such as ‘near me’ or ‘nearby’.

surrounding Google my business profiles

Local SEO has grown considerably over the last few years, and it covers everything from keyword research, Map Pack ranking, local organic ranking, to off-page SEO. Here, you can still go into the finer details to optimize for local voice searchers while maximizing Google and Yelp suggestions. All these aspects matter, but you always want first to pay attention to the major ranking factors. Here are some of them:

Google My Business Profile

Google My Business (GMB) is the holy grail of local SEO. Here, consistency is key, so you always want to match all the details on your GMB profile with those on your business website. Similarly, all the business details across the web, whether social media or other websites, should match. These include your business name, physical address, phone number, opening and closing hours, directions, etc.

Google result page review section

That said, consistency narrows down to the finer details; for example, if you list your address using “Avenue” or “street,” always stick to this formatting. Avoid mixing it up with abbreviations like “Ave.,” or “St.” This confuses the Google algorithm and may have a negative impact when ranking your GMB profile.

Last but not least is to fill in every data you can until your profile is 100% complete. How you fill in the profile also matters. You want to strategically use keywords in sections such as category, services, and business description. Also, keep every crucial piece of data updated and always be honest. Do not list products or services you don’t offer and be keen to update if closed during holidays or special events to avoid misleading customers.

Online Reviews

According to a recent study by Moz, Google reviews were the second most important ranking factor impacting local search results, i.e., just after GMB elements. However, bad reviews were shown to hurt local SEO, while genuine and positive reviews were linked to higher rankings.

locations near me search box

Another important takeaway is that a business owner’s response to the reviews can help build trust with consumers. So, responding to negative and positive reviews and engaging customers is key to ranking for local searches. That also means knowing how to ask for reviews without being a turn-off is quite crucial in today’s business landscape.

The key to success is to first work on your customer experience, partly by polishing your offerings and learning how to connect emphatically with distressed customers. Knowing when and how to ask for feedback will also boost your odds of getting quality reviews.

Name, Address, and Phone Number (NAP) Citations

Google and the other search engines use NAP citations to confirm that your business information is correct. When these citations appear in various places across the internet; Google will confirm and verify your business info. So, having consistent NAPs on several reputed websites will make your WordPress website more trustworthy and visible to prospects and customers.

Other Factors to Consider

Besides focusing on GMB profile, online reviews, and NAP citations, you also want to focus on local keyword research, content strategy, and link building. Typically, all the other aspects of SEO will apply, and you may need to break them down into on-page and off-page SEO.

Using relevant images and videos and creating valuable content for the local users is a great way to attract their attention. You will also have to prioritize site experience by working on-site speed and navigation. Additionally, optimize your site for mobile to boost conversion and retention.

And regardless of the business type, you can choose to go creative by leveraging the power of local SEO WP plugins. Some of these plugins will help you implement schema and structured data on your WordPress site.

Final Thoughts

In today’s digital world, businesses need to evolve and keep up to pace with current market trends. The high level of competition has seen several businesses look for ways to safeguard their competitive advantage. For many, enhancing their Local SEO strategies has helped drive traffic in their region, boosting conversion and revenue.

So to succeed in local SEO, you want to mix and match the strategies we’ve highlighted above until you find what works best for your WordPress Website. But first, work on your GMB profile, manage your online reviews, and ensure consistency with your NAP citations.

19 Proven Formulas for Writing Headlines & Direct Message Teasers

If you create a good headline, your task is more than half completed. It will be a relatively easy matter to write the copy. On the other hand, if you use a poor headline, it doesn’t matter how hard you labor over your copy because your copy will not be read.

So, practice your headline writing with these formulas for a good headline.

Each formula comes with several practical examples.

writing-headline-newsletter

1. Begin your headline with the word “Introducing”

Introducing a new way to bridge the gap between…

Introducing [Brand Name]. A new generation of affordable [Service] for…

Introducing a new plugin for making your WordPress more secure

 

2. Begin your headline with the word “Announcing”

Announcing a new selection of…

An important announcement to homeowners

3. Use words that have an announcement quality

Finally, an exciting new look that isn’t retro anything

Just published…

4. Begin your headline with the word “Now”

Now on home video

Now… learn both ways to…

5. Begin your headline with the word “At last”

At last—You can drive all over Europe with…

Finally professional flea control at a fair price

6. Put a date into your headline

Beginning May 1, incredibly low summer rates at the Miami resort

One day only. Sunday, August 8th. 10:00AM to 6:00PM

7. Feature reduced price

With up to $1,000 in options savings, it’s more attainable than ever [Auto]

Tank top. Now with the price of a coffee

8. Feature an easy payment plan

Order now… Pay after March 20

Only $2 a week buys this [New Product]

9. Feature a free offer

Free to brides… $200 to anyone else

Free plans for a clever Valentine’s Day party

10. Tell a story

They laughed when I sat down at the piano

How a fool stunt made me a star salesman

11. Begin your headline with the words “How To”

How to turn 40 without turning to biffocals

How to keep your husband home, and happy

12. Begin your headline with the words “Why”, “Which”, “Who Else”

Why these vitamins can make you feel peppier?

Which of these five skin troubles would you like to end?

Who else wants a kissable complexion within 30 days?

13. Begin your headline with the word “This”

This holiday season, stay away from your relatives

14. Begin your headline with the word “Because”

Because your pet’s quality of life is important to you

15. Begin your headline with the word “If”

If you savor growth and security, we give an edge

16. Use a testimonial-style headline

I was going broke—So I started…

17. Offer the reader a test

Can your kitchen pass the guest test?

Can your scalp pass the fingernail test?

18. Address your headline to a specific person or group

To a $25,000 man or woman who would like to be making $50,000

To car owners who want to cut gasoline bills

You too can beat the market

Your knee will thank you

19. Offer benefits through facts and figures

[Your-Brand] burns up to 79% more calories than ordinary treadmills

To conclude

I hope you can find from the above list some inspirational ideas to start your headlines with. Can’t wait to see how you apply these formulas into your blog content creation!