As WordPress is the most popular open-source content management system globally, there are thousands of plugins available. Regardless of the type of plugins, you are searching for, from pop-up creators to online forms design, you can surely find it.
Email marketing plugins for WordPress create a very competitive market. As more companies focus on their email marketing strategy, SaaS companies are always bringing something new.
This is a list of the best WordPress email marketing plugins that will help you grow your online business and design a better marketing strategy.
What Are Email Marketing Plugins
Email marketing plugins are tools that help you collect subscribers, manage mailing lists, and send targeted email campaigns directly from your WordPress website.
They are designed to simplify the process of building and maintaining customer relationships by automating tasks like welcome emails, product updates, and abandoned cart reminders. These plugins often include features like drag-and-drop email builders, list segmentation, analytics, and integrations with third-party services.
By using an email marketing plugin, you can streamline your marketing efforts, improve communication with your audience, and ultimately drive more traffic and sales.
What to Look for In a WordPress Email Marketing Plugin
When choosing an email marketing plugin, it is essential to consider the features that align with your goals and audience. Here are the key factors to evaluate:
Ease of Use: Look for a user-friendly interface with drag-and-drop tools to create campaigns quickly without coding.
List Management and Segmentation: The plugin should allow you to organize subscribers into different lists and segments for better targeting.
Automation Capabilities: Automated workflows, such as welcome emails, product recommendations, and abandoned cart reminders, can save time and boost conversions.
Integration Options: Check if the plugin integrates with your forms, WooCommerce store, CRM, or other tools you already use.
Deliverability and Reporting: Reliable delivery rates and detailed analytics will help you track open rates, clicks, and sales generated by your campaigns.
Scalability and Pricing: Ensure the plugin can handle your current subscriber count and grow with you as your audience expands.
Now, we will see the top email marketing plugins for WordPress you should try.
Best WordPress Email Marketing Plugins to Try
In a nutshell, the best plugins we will list are:
YayMail
Pabbly Email Marketing
Growmatik
Moosend
SendX
Optinly
MailPoet
OptinMonster
Brevo (SendinBlue)
Newsletter
MC4WP
Mailster
Thrive Leads
Below, we will show you what each plugin has to offer so you can pick one according to your preferences and requirements.
YayMail is among the best WordPress email marketing plugins for WooCommerce stores. It is easy to use for all WooCommerce merchants who are non-techies and want to turn their inspiration into action.
You’ll be able to add your business logo, insert seasonal banners, and set the colors and signatures to match the style of your shop. It comes with predesigned email block templates that you can pick and tweak until they fit your needs.
Key Features
Drag and drop email builder with a side-by-side preview mode.
Conditional logic to display specific information based on the order details such as purchased items, order value, shipping address, etc.
Translation compatibility: You can translate your email templates with your favorite multilingual plugins like WPML, Polylang, TranslatePress, GTranslate, Loco Translate, and Weglot.
Pabbly Email Marketing is not a WordPress plugin but a complete bulk emailing software that can easily be integrated with WordPress websites. It offers a very high email deliverability rate of 99%.
Furthermore, this software offers unlimited access to its comprehensive features, including automatic follow-up, autoresponders, advanced email tracking, and subscription forms, all included in the basic plan.
Importantly, it is one of the very few email marketing services that has its own in-built SMTP server. It also allows connecting unlimited external delivery engines like AWeber, Pepipost, etc.
One very useful feature that it offers is SMTP routing, which comes in handy for bulk emailing.
Using SMTP routing, you can distribute your campaign to smaller groups of subscribers and send emails in WordPress via different SMTPs, rather than sending them to the entire list via a single SMTP.
This lowers the bounce rate and spamming of your emails, and also increases their deliverability.
Unlike other email service providers, which offer marketing automation features in their higher plans, Pabbly Email Marketing provides them in the basic plan itself.
Some of its other useful features include an easy-to-use interface, numerous pre-built templates, subscription forms, MX cleaner, and list segmentation.
Key Features
Drag‑and‑drop email builder with responsive templates and a no‑code workflow
Unlimited email sending with built-in SMTP routing and support for connecting external SMTP providers
Workflow automation, including drip campaigns, auto-responses, and follow-up sequences
Audience segmentation and personalization using custom fields and behavioral data
Real‑time analytics tracking opens, clicks, bounces, unsubscribes, and campaign performance
Growmatik is a WordPress email marketing plugin that utilizes user types and behavior to personalize your message across all touchpoints (website content, email, and pop-up). Think of it as the meeting point between personalization, marketing, and automation in WordPress.
Growmatik uncovers your shop funnels and segments users based on more than 50 different attributes and behavioral patterns across their journey on the website, so you can automatically deliver personalized emails, pop-ups, and website content to each segment.
What’s new about Growmatik is that it unifies all the tools you need to deliver your message across three channels without the need to use different tools for email marketing, lead generation/pop-up, and web page personalization.
With Growmatik’s free plan, you can send 10,000 emails, manage 2000 subscribers, and personalize your website for 10,000 visits every month.
Key Features
Automate email campaigns based on user behavior like site visits, purchases, or content interactions
Personalize content dynamically across email, pop-ups, and on-site messages for specific user segments
Visual campaign builder with goal-based workflows for targeting audiences effectively
Deep WooCommerce integration to trigger automations based on customer actions like product views or abandoned carts
Moosend is one of the most upcoming free WordPress email marketing plugins, allowing you to easily use up-to-date features, tools, forms, and designs for everything you need. This website tracking plugin informs you of how your website visitors act.
By installing the Moosend Plugin, you can automatically track your page views, abandoned carts, and successful purchases.
These will help you improve your marketing and sales funnel, adding visitors/users to a targeted workflow of communication. Also, you can add tags to your customers for personalized thank-you emails.
Based on their actions, you can create personalized product recommendations in your email campaigns and track down every new customer.
Then, automatically, their personal information will be on your email list. If you wish to improve your tracking strategy, you can combine it with other lead-generating software, like Clickfunnels or Leadpages.
Key Features
Drag-and-drop email editor with responsive, conversion-focused templates
AI-driven personalization and subject line optimization to boost engagement
Automated workflows including drip campaigns, cart abandonment triggers, and lead nurturing
Audience segmentation based on user behavior, purchase history, and form interactions
Real-time analytics with clickable performance insights, heatmaps, and conversion tracking
SendX is an intuitive and affordable email marketing software that offers robust integration with WordPress.
You can install SendX’s WordPress email marketing plugin to enable lead generation, i.e, popups, and widgets on your blog or WordPress website. The integration is designed to be user-friendly even for non-technical email marketers, with just a few steps.
You can build your email list using high-converting email pop-up forms, inline forms, and landing pages to own your audience with features like Hello bars, Modals, and full-page takeovers, which allow you to show your promotion, subscription form, or any other advertisement without any distractions.
With the popups and embedded forms, every new subscriber will be added to your mailing list without any of your intervention or monitoring.
You can send a series of welcome emails to your contacts or subscribe them to drip sequences eg: upsell funnel, using SendX automation.
Customize your emails according to your brand by changing fonts, colors, and adding or removing fields.
There is no additional cost involved in integrating your WordPress website with SendX once you subscribe to SendX, which comes with a 14-day free trial (no credit card required).
Key Features
Drag-and-drop email editor with ready-to-use templates that adapt to any device
Event-based automation workflows triggered by actions like form submission, page visits, or purchases
Advanced audience segmentation by behavior, tag, purchase history, or custom field
Real-time analytics showing opens, click-throughs, conversions, and campaign ROI
Personalized emails using merge tags and dynamic content based on subscriber data
Optinly is one of the most common lead generation tools that is being used by both websites and eCommerce stores to build their email lists with ease.
What makes Optinly special is its new approach to building email/lead-capturing forms.
Optinly allows you to choose from existing marketing goals that help businesses drive both leads and conversions. Backed by relevant lead-capturing templates, you can sign up and set your campaigns live in no time.
Optinly comes with an inbuilt WYSIWYG editor that helps you customize the lead-capturing forms. Also, all pre-existing forms are mobile-responsive. You can trigger email-capturing forms for visitors at the right moment using advanced triggering options.
What’s super cool about Optinly is that its forever-free version comes with spin-the-wheel lead generation forms, and you can integrate with multiple ESPs. When you start using the free version, you get access to Optinly’s premium features free for the first 14 days.
Optinly is power-packed and significantly cheaper than other lead generation tools. Optinly will soon introduce specific features like geo-location targeting and A/B testing.
Key Features
Library of high-converting pop-up types like exit-intent, slide-in, before-back popups, and announcement bars
Drag-and-drop campaign builder with flexible targeting based on user behavior, visit frequency, and referral source
WooCommerce-ready triggers for abandoned cart popups, product interest overlays, and personalized upsells
A/B testing support to compare different offers and maximize opt-in and conversion rates
Advanced segmentation and targeting using tags, geolocation, and custom conditions
MailPoet is a WordPress email marketing plugin designed to operate within the WordPress platform.
More specifically, it is ideal to create, send newsletters, and communicate with your subscribers. The best part of MailPoet is that you can create everything in your WordPress dashboard, eliminating the need to go back and forth.
With MailPoet, you can use automated email campaigns or create everything manually that you dream of. To better optimize and improve your actions, MailPoet offers basic data analytics for up to 2.000 subscribers, even for a free account.
However, MailPoet has some drawbacks, as well. The primary concern with MailPoet is its limited opt-in style forms, which restrict your ability to design your own.
Key Features
Intuitive drag-and-drop editor for creating newsletters, post notification emails, and automated sequences
OptinMonster is considered one of the best lead-generation services that any company can use. However, this is not good enough, as they continually improve their features.
The user interface of OptinMonster, regardless of whether you use it for WordPress websites or any other platform, is very friendly and straightforward. Also, it includes mobile-responsive forms, success templates after a positive form interaction, and the use of audio-visual effects when loading the form.
The primary concern with OptinMonster is that you cannot use its plugin unless you have a paid account activated. So, as far as you wish to try for free the OptinMonster plugin, you shouldn’t go through the process.
However, if you are not under a budget restriction, then OptinMonster can provide you with everything you need. Create a long subscriber list and boost your lead generation.
Key Features
Variety of high-converting opt‑in form types including pop‑ups, floating bars, slide‑ins, and full‑screen overlays
Visual drag‑and‑drop builder with device-specific design controls and real-time preview
Advanced targeting and triggers like exit‑intent, page scroll, inactivity timer, and geo‑location
Seamless WooCommerce integration to trigger cart abandonment campaigns, upsells, and personalized offers
Brevo is a complete email marketing service that works wonders. It’s a WordPress plugin that allows you to optimize and improve your email marketing strategy. It works as a connection between your WordPress website and the services of Brevo.
It offers its users segmentation, personalization, and automation features to increase the output of every email marketing campaign. Also, you can integrate a GDPR compliance checkbox to ensure your compliance with the legal provisions.
Brevo, however, still experiences a few email deliverability problems, the learning curve is a bit complicated, and allows few integrations in your WordPress-hosted website.
Key Features
Drag-and-drop email builder with responsive templates for newsletters, marketing campaigns, and transactional emails
Advanced automation workflows, including welcome sequences, abandoned cart reminders, and triggered follow-ups
Audience segmentation by purchase behavior, engagement, or custom attributes for targeted messaging
Real-time analytics dashboard to track opens, clicks, conversions, and campaign ROI
Built-in transactional email delivery optimized for WooCommerce order notifications, password resets, and invoices
The newsletter is precisely what its name says it is. It’s a newsletter and email marketing service that integrates as a plugin for your WordPress site.
It features a drag-and-drop composer that enables you to create any newsletter campaign you envision. If you buy the premium version of the plugin, you receive extra features and support, which is not the case in the free version.
It is compatible with every SMTP plugin, ensures GDPR compliance with a double check-box, and provides unlimited subscribers, with statistics about them.
Although Newsletter is a great plugin, it would be beneficial to make it easier for users to create text versions for automated emails, such as activation and registration emails.
Key Features
Intuitive drag‑and‑drop email composer for visually designing newsletters
Automated subscription workflows: welcome emails, confirm opt‑ins, and autoresponders
Smart list management with segmentation, custom fields, and subscriber tags
Real‑time tracking of opens, click‑throughs, and subscriber growth inside your dashboard
Built‑in GDPR tools including consent checkboxes, easy unsubscribe handling, and data privacy options
The MailChimp for WordPress plugin allows you to connect it with your MailChimp account easily, without any difficulties. This plugin offers a variety of features and can be integrated with other plugins, making it ideal for developers.
MailChimp offers many email templates, which are mobile-friendly, an excellent choice for email campaigns, and allows you to schedule your email campaigns with suggested sending times for improved rates.
On the other hand, there are a few issues regarding MailChimp. The design options are somewhat limited and challenging to use, and the overall process structure is complicated and not intuitive.
Key Features
Seamless Mailchimp integration to sync WordPress forms and subscriber lists
Customizable signup forms with flexible styling and shortcode support
Mailster is used by over 20,000 users, allowing them to take advantage of its features to create, manage, and send newsletter campaigns to their subscribers. Its pricing is its main selling point, as it charges a one-time fee that remains constant, regardless of the number of emails you send.
Mailster provides great statistics, data collection, and analysis, which come in handy to evaluate and redesign your email campaigns. For example, you can find information about how many people have opened your newsletter, and where your subscribers clicked URL-wise.
More specifically, it enables you to micro-manage your subscribers’ list by assigning each an individual status and sending special offers to those who are engaged and interested in your content.
On the other hand, Mailster offers a limited range of templates, and you may need to purchase additional ones to have a greater variety.
Additionally, it has some bugs related to SMTP configurations, with the main issue being that it licenses the use of the paid subscription for only one site. If you are a company/business running multiple sites, you might consider using another plugin.
Key Features
Built-in drag-and-drop email builder to design campaigns directly from WordPress
Automations for welcome emails, drip campaigns, and follow-up sequences
Full control over subscriber data stored securely in your WordPress site
Advanced audience segmentation for more personalized campaigns
Detailed reports on opens, clicks, and subscriber activity
ThriveLeads is a WordPress plugin to build a proper email list and do your email marketing campaigns justice.
However, ThriveLeads is not an all-in-one email marketing service, so you cannot send emails through this plugin. But what it does is simplify and improve your email acquisition strategy.
It offers a very elegant variety of forms and pop-ups to engage visitors and collect their email addresses.
At the same time, it has a great A/B testing option to see what works better for your site, with detail-oriented, precise analytics and data to evaluate your list-building efforts.
The negative aspect of ThriveLeads is its steep learning curve, which can be complicated and tricky due to the numerous unclear terms.
Also, as mentioned in most critiques, ThriveLeads is not the best option for running multiple sites due to its centralized nature, which can be confusing.
Key Features
Multiple opt-in form types, including pop-ups, sticky ribbons, slide-ins, and inline forms
Drag-and-drop form builder with complete design customization options
Advanced targeting rules based on user behavior, page type, or categories
Detailed analytics dashboard to track leads and performance
Best Practices for Using WordPress Email Marketing Plugins
To get the most out of your email marketing plugin, you need a clear strategy and consistent execution. Here are some proven best practices:
Build a quality subscriber list: Focus on gaining permission-based sign-ups through opt-in forms, lead magnets, and clear value propositions.
Segment your audience: Send targeted messages based on customer behavior, purchase history, or interests instead of sending the same email to everyone.
Automate key campaigns: Set up automated workflows like welcome emails, abandoned cart reminders, and post-purchase follow-ups to save time and boost engagement.
Write engaging subject lines: Catchy and relevant subject lines increase open rates and ensure your campaigns do not get ignored.
Optimize for mobile: Since many users read emails on their phones, choose responsive templates and keep content concise.
Track and refine: Use the plugin’s analytics to measure open rates, click-through rates, and conversions, then adjust your strategy based on the data.
Stay compliant: Add unsubscribe links and ensure you meet regulations like GDPR or CAN-SPAM to avoid penalties.
Frequently Asked Questions
Now, let’s take a look at some of the frequently asked questions and answers regarding this topic.
What is the best email marketing plugin for WordPress beginners?
For beginners, plugins like MailPoet or Mailchimp for WordPress (MC4WP) are ideal. They offer user-friendly interfaces and simple setup processes while providing core email automation features.
Do these plugins work with WooCommerce?
Yes, most of the plugins listed, such as Brevo, FluentCRM, and OptinMonster, offer direct WooCommerce integrations. This allows you to send cart recovery emails, product recommendations, and order follow-ups.
Can I send unlimited emails with these plugins?
It depends on the plugin. Self-hosted options like MailPoet or FluentCRM may allow unlimited emails if you use your own SMTP. Cloud-based platforms such as Brevo and Moosend usually have tiered limits based on your plan.
Are these plugins GDPR compliant?
Yes, most of the top plugins offer GDPR-ready features like consent checkboxes, double opt-in, and easy unsubscribe management. You should still review and configure these features correctly for full compliance.
Do I need an external SMTP service?
Not always. Some plugins like Brevo and SendX include built-in email delivery services. Others, like Mailster or FluentCRM, allow you to choose your SMTP provider for better control and deliverability.
Which plugin is best for advanced automation?
Brevo, Pabbly Email Marketing, and Growmatik stand out for their advanced automation features, allowing you to build complex customer journeys and dynamic personalization.
Final Thoughts: What is the Best WordPress Email Marketing Plugin?
To sum up, there is a wide range of WordPress email marketing plugins that you can use for your WordPress website. Based on your company’s size, subscribers’ list, goals, and budget, you can install different plugins to grow your business and reach all your goals.
As time passes, the digital marketing world undergoes constant changes, leading to updates in all plugins that introduce new, improved, and different features.
The best option is always to research, analyze, and read the latest developments, and see which plugin is more suitable for your goals.
Contact any company that seems more suitable, arrange a Skype call, and discuss any questions or hesitations you may have.
Let me know what you think about these plugins, which ones you have used, and what you would suggest, based on your experience.
Christoforos Zafeiris works as the SEO Copywriter for the email marketing software company Moosend. He has always been eager to change the narrative and influence trends with his words; thus, copywriting is the only natural choice for him. Besides that, he has been an enthusiast of human communication, long walks, and emotional storytelling.
